Hulu Reflects on Its First Year of Live Sports Coverage
It's been a year since Hulu began streaming sports live. In that time, we've seen the Golden State Warriors win the NBA Championship and the Washington Capitals take home the Stanley Cup. Along the...
View ArticleArnold CEO Kiran Smith Names New Chief Strategy and Financial Officers as...
Arnold CEO Kiran Smith welcomes chief strategy officer Guy Lambert and chief financial officer Lucia Ferrante as her first key hires since succeeding former chief executive Pam Hamlin in July. "One of...
View ArticleWhat Marketers Can Learn From the Film Industry About Connecting With Their...
In our current world of media clutter and competing content platforms it's a daunting task for the average moviegoer to find content they're going to feel passionate about. To inspire this group, you...
View ArticleCan You Look Fabulous While Cleaning? According to Method, the Answer Is Yes
We live in a social media-led society where "pics or it didn't happen" heavily influences how we share our lives with the world. These days it's barely enough to merely live well; our best moments...
View ArticleNet Gain: Winning the Lottery Changes a Hardworking Fisherman’s Life
You could toil as a commercial fisherman, separated from your family for weeks at a time on the fierce, frigid, sea--or play the lottery. Guess which option yields more significant gains in the latest...
View ArticleNFL Players Take Touchdown Celebrations Very Seriously in First Campaign of...
With the NFL season upon us, players are putting a lot of thought into what really matters: how to celebrate after scoring a touchdown. In the first campaign for the new season from agency Grey New...
View ArticleYou Can Now Download CBS All Access Content, but Only If You’re an Ad-Free...
Add CBS All Access to the list of streaming services that let subscribers download content to their mobile devices for offline viewing. This week, the OTT provider rolled out a new feature called...
View ArticleWhy the Shuttering of Fifth Avenue Mainstay Henri Bendel Is a Warning Sign to...
This holiday season will be the last for a New York retail institution. Henri Bendel, one of Fifth Avenue's most iconic storefronts, will close in early 2019, parent company L Brands announced on...
View ArticleAs Brave Gears Up to Weaponize Privacy, Google Becomes Its Primary Target
The ad-tech industry gathered in Europe this week for the Dmexco trade show when Brave, the outfit behind a controversial web browser, took the opportunity to deal a GDPR-sized blow to the sector....
View ArticleWith Less Data-Driven Baggage, Can Apple Help Lead the Way on Advertising...
One year ago, several major ad-tech trade groups accused Apple of threatening to "sabotage" the economic underpinnings of the internet after the tech giant cracked down on how companies track users...
View ArticleNew Papa John’s Campaign Dumps the Founder to Focus on ‘Real’ Employees
Papa John's is attempting to regain control of its brand image in the first campaign from new agency of record Endeavor Global Marketing since removing controversial founder and longtime frontman John...
View ArticleMother London’s Last Hurrah for MoneySuperMarket Is an Epic Thelma & Louise...
The seemingly endless parade of bills, work, and various duties can make adulthood feel tedious at times. Thankfully, nostalgia can be a fun, much-needed vacation from the day-to-day monotony. For...
View ArticleEmmy Ratings Fall to All-Time Lows as TV Awards Show Audience Exodus Continues
Another big awards show, another record-low audience. Monday night's 70th Primetime Emmy Awards were not immune from the TV awards show audience exodus. The NBC telecast was watched by 10.2 million...
View ArticleBigfoot Tries to Get Footage of an Elusive Congressman in This Enjoyably Odd...
Congressional hopeful Dean Phillips, a Democrat running in Minnesota, says Republican incumbent Erik Paulsen is so detached from his home district, he's practically impossible to find. So Phillips...
View ArticleAfter Hurricane Florence Made Landfall, These Brands Quietly Helped the...
The Anheuser-Busch brewery in Cartersville, Ga., is a sprawling, 900,000 square-foot facility whose fermentation tanks turn out enough beer to fill 250 trucks a day. Opened in 1993, the plant produces...
View ArticleDDB North America Hires Chicago Chief Strategy Officer From BBDO Atlanta
DDB North America, an Omnicom-owned network, announced today two new additions to its strategy team: Tricia Russo was named chief strategy officer of Chicago, and Susie Lyons is the new head of...
View ArticleSephora Teams Up With Ecommerce Company Memebox for a New Korean Beauty Line
Data meets beauty in Kaja, the new Korean beauty line, formed in partnership with ecommerce company Memebox and Sephora. The 47-product line of items like eyeshadows and lip stains arrives online...
View ArticleFacebook Started Indexing News Pages to Determine Which Publishers Belong in...
Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is...
View ArticleInstagram Joined Forces With TurboVote on a Voter Registration Initiative
Instagram is gearing up for National Voter Registration Day by providing voters in the U.S. with the necessary information, as well as creating an "I voted" sticker for Election Day, Nov. 6. The...
View ArticleWatching This Swedish CEO Plow Through Glass Using Heavy Machinery Is Oddly...
The patron saint of Swedish Heavy Machinery is likely Jean-Claude Van Damme. The actor's "Epic Split," a 2014 gymnastic foray between two Volvo big rigs, is the standard bearer of demonstrating the...
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