How Visual Experiences Can Make a Brand’s Influencer Strategy Stand Out
More marketers believe influencer marketing is an essential part of their media plans. Activate reported in April that 62 percent of marketers say they are growing their influencer marketing budgets...
View ArticleYour Company’s Tone on Social Media Matters More Than You Think
Social media has been praised for helping brands become more conversational. Approachable, everyday language and humor can humanize brands, and this gives companies a new avenue for connection: A...
View ArticleHulu and Discovery Expand On Deal to Stream Additional Network Programming
Hulu and Discovery Inc. are expanding their partnership to put more programming on the streaming service. The agreement, which stretches over multiple years, will bring almost 4,000 aired episodes of...
View Article3 Benefits to Using Facebook’s Value-Based Lookalikes
Value-Based Lookalike Audiences, which launched in 2013, has been labeled the "bread and butter" for most Facebook marketers. Lookalike targeting, a popular advertising technique across many areas of...
View ArticleGet an Exclusive Look at Uber’s New Brand Revamp
Uber has spent the past year trying to convince customers that it has put its problematic reputation in the past. And what better way to usher in a new era than with a complete rebrand? Today, Uber is...
View ArticleTwitter Let Customized Hashtags and Emojis for NASCAR Playoffs Drivers Out of...
The 2018 NASCAR Playoffs begin revving up Sunday with the first race, the South Point 400 at Las Vegas Motor Speedway, and Twitter unveiled customized hashtags and emojis for all 16 drivers competing...
View ArticleFox News Taps Stars Like Tucker Carlson, Laura Ingraham and Sean Hannity for...
Fox News is pulling out all the stops--and using all of its biggest names--to drive audiences to its new ad-free streaming service, Fox Nation. When Fox Nation launches later this year, the...
View ArticleI Listened to 30 Minutes of Frying KFC Chicken, and It Was Surprisingly Relaxing
When thinking about mindfulness, the first thing people might gravitate to is meditation. New age music and soothing sounds, combined with someone encouraging deep breathing is a salve that washes away...
View ArticleApple’s Keynote Film Goes Almost Full-Mission Impossible, With a Humorous...
Apple's special announcement events are always highly anticipated. Slews of leaks and predictions about the next products and updates hitting Apple stores and retailers all over the world are either...
View ArticleJ.Crew Unveils a New, More Inclusive Look to Win Back Customers
J.Crew has changed--or at least, that's what the company is saying in its recently-debuted campaign, which proclaims the start of the "New Crew" era. It's no wonder J.Crew wants to reinvent itself: the...
View ArticleHulu and Range Rover Are Partnering on an Integrated Campaign and a...
Range Rover and Hulu partnered to create a futuristic car that isn't available for purchase but will appear in an original series for the streaming service. The car, based on a Range Rover Sport that...
View ArticleGoogle Chrome Wants to Help You Live Life, Not Just Browse It
Are there any other web browsers that have had quite the same staying power as Google Chrome? One may argue Safari and Firefox are decent incumbents (or, if you're feeling especially hilarious,...
View ArticleWhy Automation Isn’t the Cure-All Marketers Want—and Need—It to Be
I'm not here to tell you that automation isn't marketing's next level. Obviously, it is. New solutions for automation and data management have revolutionized how marketing operates. Technology that...
View Article2017 Was a Big Year for European Tech. Can It Continue?
Europe hasn't yet developed a Silicon Valley, but it's becoming a hotbed of innovation and entrepreneurship. Last year marked a record year for fundraising by European tech firms, according to...
View ArticleHow Five Guys, a Brand Built on Customer Experience, Finally Warmed Up to...
To customers, Five Guys is best known as a no-frills, dependably satisfying burger chain with a red-and-white aesthetic and a minimalist menu. But in the marketing world, Five Guys is known for being...
View ArticleYouTube Kids Added the Ability for Parents to Hand-Select Content for Their...
YouTube Kids announced two significant updates to its application: stronger parental controls and a new experience for its "older" users, or those between the ages of eight and 12. Product director...
View ArticleFacebook Just Extended Its Fact-Checking Initiatives to Photos and Videos
Fake news is not delivered solely in the form of text, so Facebook expanded its fact-checking efforts to photos and videos for its 27 fact-checking partners in 17 countries. Product manager Antonia...
View ArticleLaw & Order Creator Dick Wolf Is Getting Into Crime Podcasts
Dick Wolf, longtime TV producer and the mastermind behind Law & Order, is going to be developing a series of dramatized crime podcasts. The podcasts will be financed and produced by Endeavor Audio,...
View ArticleGQ Names New Editor in Chief
GQ has a new editor at the helm. Will Welch, who most recently was creative director at GQ and editor in chief of GQ Style, was named editor in chief of GQ today. He replaces Jim Nelson, who had been...
View ArticleTwitter Is Now Featuring Livestreams Atop Its Timeline in Its iOS, Android Apps
Twitter is making a move to increase viewership of and engagement with its livestreams by literally moving them to the top of the timeline in its flagship iOS and Android applications. The social...
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