Danone Is Redefining the Influencer Marketing Playbook
At a time when culture moves quickly and content is ubiquitous, Danone is redefining the marketing playbook along with Linqia, its agency of record and one of the largest influencer agencies in the world.
View ArticleCommerce Unleashed: Powered by Creators, Fueled by Data
Inmar Intelligence is pioneering deep data analysis as a way to develop authentic partnerships between creators and brands.
View ArticleMeet Marketing’s Most Dynamic Duo: Connected TV and Social
At ADWEEK’s 2025 Social Media Week in May, Kristen Navarro, the director of customer success at MNTN, sat down with Annie Waskover, an svp of accounts at digital tech ad agency Maison MRKT, to talk...
View ArticleHow Strategy, Data, and Amplification Supercharge Creator Marketing
At ADWEEK’s 2025 Social Media Week conference in May, Pearpop founder and CEO Cole Mason and investor Alexis Ohanian sat down with ADWEEK’s chief content officer, Zoe Ruderman, to discuss their...
View ArticleGet More from Your Social Strategy with YouTube
For brands wanting to reach consumers with influencer-driven marketing campaigns, YouTube, celebrating its 20th anniversary this year, may be one of the oldest social media sites, but it’s still one of...
View ArticleCanal+, Netflix Extend Strategic Partnership to Africa
Canal+ will become the first pay TV operator in that region of Africa to distribute Netflix as part of its subscription services.
View ArticleStreaming Ratings, Week of May 5: Four Seasons Dethrones You
Only two titles had more than a billion viewing minutes, both of which belonged to Netflix.
View ArticleTicker: ESPN’s New York Shows Are on the Move
The Disney-owned sports network will make the move to 7 Hudson Square.
View ArticleWalmart Taps Walton Goggins to Prove It Sells More Than You Think
The retailer wants to show how it’s changed.
View ArticleThursday, June 5 Evening Cable News Ratings: The Trump/Musk Feud Lifts Ratings
CNN and MSNBC saw increased viewership compared to a typical evening.
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