Third-Party Influencer Marketing Platforms Can Now Access Pinterest’s Content...
Pinfluencers? Pinterest opened up its content marketing API (application-programming interface) to third-party influencer marketing platforms earlier this week in the hopes of carving out a spot for...
View ArticleCredit Karma Gets Kooky Again With Its Latest Cracked Campaign
These days, you can bank on Credit Karma to deposit the funny. Back in July, a kooky cat lady and wind-chime-obsessed doofus appeared in ads that explored how using Credit Karma to improve your scores...
View ArticleOn the Road to Brandweek: Accenture Interactive’s Glen Hartman on the...
As the customer journey continues to unfold in so many different directions, understanding the experience on each of those paths is crucial for brands with ambition for longevity. This new reality...
View ArticleYouTube Just Launched a New Destination for Gamers and Is Shuttering the...
In 2015, YouTube launched YouTube Gaming, a stand-alone application and destination for users to watch video-game-related content. Now, the Google-owned video-sharing platform has created a new hub for...
View Article22squared Hires Former Volvo Lead as Its New Chief Creative Officer
Atlanta and Tampa-based creative agency 22squared announced today that it has hired Matt O'Rourke as CCO. O'Rourke joins the indie shop from Grey New York, where he served as executive creative...
View Article4 Ways Brands Can Compete With and Utilize Amazon
As waves of legacy retailers close their doors, countless other retailers and brands are reevaluating their digital strategies in the wake of Amazon's rise. The reality is that Amazon's highly...
View Article3 Steps to Move Toward a More Data-Ready Organization
When it comes to getting in shape, you don't merely go to a gym for a month, get up to speed and stay fit forever. We all know that if you want to continue being healthy, you have to keep exercising or...
View ArticlePoignant Campaign Ad Tells the Story of a Candidate Whose Family Could Have...
As midterm election campaigning heats up, so does the creative supporting it. One of this year's standard bearers came from a special election in New York earlier this year, where Alexandria...
View ArticleDanny Trejo Joins L.A’s Insane Campaign About Not Being a Pain on the Train
This time last year, the L.A. Metro system and gonzo director Mike Diva introduced us to Super Kind, a colorful superhero and pop star who fights rude behavior on mass transit. Now she's got a...
View ArticleACLU Says Facebook Enabled Companies to Target Job Ads to Male Users
Facebook's job application tool, which was rolled out in February 2017 to carve into LinkedIn's dominance in that sector, just hit its first speed bump. The American Civil Liberties Union (ACLU) teamed...
View ArticleMs. Adcolor 2017 and 2018 Discuss How the Group Helped Further Their Careers
Michelle Almeida, an account executive in design and innovation at Anomaly, was focused on feverishly writing a congratulatory email to the participants in this year's Adcolor Futures program, which...
View ArticleMinute Media Acquires Mental Floss
Minute Media, a publishing and technology company, is acquiring media company Mental Floss, the brands announced today. Terms of the deal were not disclosed. Minute Media acquired the company from the...
View ArticleGap Inc. Is Launching New Ecommerce Menswear Brand After Seeing Success From...
If you can't buy a brand, might as well join them, right? That's the approach Gap Inc. is taking with the introduction of its new menswear line, Hill City. Debuting online only in mid-October, the new...
View ArticleWhatsApp: Here’s How to Create a Text Post in Status
WhatsApp's Status feature is similar to Instagram Stories and Facebook Stories in that it allows users to share posts with their contacts that will disappear after 24 hours. WhatsApp allows users to...
View ArticleBurger King Film Crew Finds Everyone Loves Its Chicken Tenders, Despite Them...
Burger King recently took to the streets of New York City and found quite a few fans of its Crispy Chicken Tenders. "I like the crispy crunch on the outside," raves one. Another praises "the tender...
View ArticleThis Weekend’s New York Times Magazine Won’t Be Filled With Words
You'll listen to, not read this week's issue of The New York Times Magazine. With a sponsorship with GE, The New York Times Magazine's "Voyages issue" will feature stories told through audio that...
View ArticleFacebook Is Bringing More Context About Links in News Feed to More Places
The article context features Facebook began testing in News Feed last October and officially rolled out in the U.S. in April are being extended to more countries and updated further. The context button...
View ArticlePublishers Haven’t Fully Embraced Data, and It’s Deterring Potential Audiences
According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping...
View ArticleBlockchain and Other Emerging Tech Aren’t Going to Save Advertising
There is very little overlap between the number of people who want change and the number of people who are willing to change. Humans have these fantasies about white knight solutions in which something...
View ArticleAre Whale Noises the Secret to Business Success? This Guy With a Man Bun Says...
There's one in every company ... that dude in a man bun who thinks that expressionist movement, primal therapy, and core exercises will solve all your complicated workplace problems. He is wrong, of...
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