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These Compelling Campaigns Are the Gold Standard for Sports Advertising
The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold awards in this year's...
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To Introduce Big King in Brazil, Burger King 'Flame-Grills' Big Mac Superfans
How to convince fast-food diners that Burger King's Big King burger is a superior option to the iconic McDonald's Big Mac? Invite Golden Arches superfans to Brazil, feed them the new competition, and...
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Minions Inspire Love and Hatred With Their Marketing Run Amok
It was all bound to happen because that's how the Internet works: First we prop big sensations up, and then we revel in their downfall. And that's exactly what has gone down—already—with the Minions...
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McDonald's the Musical Is Finally Here, and Leslie Grace Is Lovin' It
If you ever wanted to see a musical set in a McDonald's, your ship has come in. McDonald's lead Hispanic agency, Alma in Miami, on Thursday night will roll out "A Little Lovin'," a three-minute...
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Capitalist Trappings Are Slow to Come to Cuba
This week America takes another step toward normalizing relations with Cuba as it reopens embassies on the Caribbean's largest island. While the U.S. embargo remains in place, barring the business...
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These Are the Big Brands Advertising on Apple's New Music Service
McDonald's, Nordstrom, Home Depot and Walgreens are some of the brands currently running ads on Apple's new streaming service that launched June 30. Last month, Apple unveiled Apple Music—its app...
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McDonald's Billboard With Heat-Sensitive Paneling Doles Out McFlurries in...
Heat-sick Dutchmen rejoice! McDonald's in the Netherlands teamed up with outdoor ad company JCDecaux to create a billboard with heat-sensitive paneling that contained 100 free McFlurry cups. When it...
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Everyone Is an Emoji in This Bizarre and Terrifying French McDonald's Ad
What are we all but a bunch of emoji with arms and legs and a hankering for McDonald's? An insane new French ad for fast-food chain shows a city full of people going about their daily lives—driving...
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Taiwan Has Fallen in Love With This Doll-Faced 'Goddess' Who Works at McDonald's
Could this part-time McDonald's worker in Taiwan become the next Alex from Target? The stunning, porcelain-doll-faced gal, who has earned the unofficial title of "McDonald's Goddess" to go along with...
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McDonald's Apologizes for Ripping Off Viral Photos of a Man Getting Engaged...
McDonald's has apologized to freelance writer David Sikorski and photographer Kristina Bakrevski after they accused the fast-food chain of copying their cheeky "engagement" photos in which the object...
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Before Trump's Polarizing Political Turn, These 7 Brands Made Him Star of...
Before he became a presidential front-runner, even before he became a reality TV star, Donald Trump was a celebrity CEO. And following several business best-sellers, Trump became a sought-after brand...
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Burger King Wants to Create a 'McWhopper,' but McDonald's Isn't Biting
Could the Burger Wars see peace in our times? Probably not, despite Burger King's best efforts at calling a temporary truce (while cooking up publicity). Burger King today purchased a full-page ad in...
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McDonald's Wouldn't Create the McWhopper, So I Did, and It's an Abomination
As a wise Jeff Goldblum once put it, we were so busy wondering if we could, we didn't ask if we should. Well I'm here to tell you: No. No we should not. Burger King deserves credit for its masterful...
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Denny's Offers to Partner With Burger King, Since McDonald's Is Being a...
For something proposed as a peace offering, this McWhopper idea from Burger King sure seems to be escalating the burger wars. Last night, Denny's blitzed its Twitter, Facebook and Instagram accounts...
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McDonald's Finally Caves: All-Day Breakfast Is Coming Nationwide This Fall
If there's one thing McDonald's customers have been begging for it's all-day breakfast. The fast-food giant teased people earlier this year by testing the concept at select locations in California....
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Who Needs McDonald's? Burger King Says It Will Partner With 4 Other Chains on...
Burger King may not have been able to lure its biggest rival into a charity-minded collaboration, but four other chains have stepped in to fill the McWhopper void. Denny's may be the largest and...
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Keith Reinhard to Receive Clio Lifetime Achievement Award
Keith Reinhard's creative ideas have informed popular culture for decades, and his business vision helped shape, for better or worse, the contemporary agency landscape. On Sept. 30, the Clio Awards...
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Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals
In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of...
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McDonald's Launches Anti-Hunger Ad for the UN's World Food Programme on Peace...
McDonald's apparently had its own plans for Peace Day. After turning down Burger King's elaborate offer to collaborate on a McWhopper, McDonald's created a 30-second spot—which carries no McDonald's...
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Coca-Cola, Visa, McDonald's, Anheuser-Busch Demand That FIFA's Sepp Blatter...
FIFA's major sponsors appear to be taking sides against the soccer organization's embattled president, Sepp Blatter, with four major companies calling for him to resign immediately—while others are...
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