The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold awards in this year's competition.
Here are all the gold-award winners by category. You can scroll down to the "film" section to see examples of their work:
DESIGN
A11 Football League
"A11 Football League Team Brand Collection"
Leagues, Governing Bodies & Associations-Logo
Gridiron Labs, North Hollywood, Calif.
FXFL
"FXFL League and Team Brand Identities"
Leagues, Governing Bodies & Associations-Logo
Gridiron Labs, North Hollywood, Calif.
Toronto FC
"Toronto FC 2015 Season Ticket Package"
Teams-Other
Maple Leaf Sports & Entertainment Ltd., Toronto
Nike
"Nike Genealogy of Innovation"
Product/Service-Other
R/GA, New York
Reebok
"Bacon"
Product/Service-Packaging
Venables Bell & Partners, San Francisco
Reebok, Venebles Bell & Partners (Design)
DIGITAL/SOCIAL
Bleacher Report
"Bleacher Report MJ All Day"
Media & News-Other
Turner Sports, Atlanta
NBA
"NBA All-Star Stat Infographic"
Media & News-Websites
NBA, Secaucus, N.J.
NCAA Digital
"March Madness Live"
Media & News-Apps
Turner Sports, Atlanta
PGA.com
"PGA Championship Live"
Media & News-Apps
Turner Sports, Atlanta
EA Sports
"GIFERATOR"
Product/Service-Websites
Heat, San Francisco, and Grow, Norfolk, Va.
Google
"Google World Cup"
Product/Service-Websites
R/GA, London
McDonald's
"Lovin' the Super Bowl"
Product/Service-Social Media
DDB, Chicago
Merrell
"Trailscape"
Product/Service-Other
Hill Holliday, Boston
MLBAM
"MLB.com Statcast"
Product/Service-Other
MLB Advanced Media, New York
Molson Canadian
"Hockey Heaven"
Product/Service-Social Media
Rethink, Toronto
WWE
"WWE App With WWE Network"
Product/Service-Apps
WWE, Stamford, Conn.
Bleacher Report, Turner Sports (Digital/Social)
DIRECT
Budweiser
"Home of Goals"
Product/Service-Other
Anomaly, Toronto
ENGAGEMENT/EXPERIENTIAL
Botafogo de Futebol e Regatas
"The Inverted Jersey"
Teams-Guerilla
Africa, São Paulo
Equinox
"The Pursuit"
Product/Service-Experiential
R/GA, New York
Botafogo de Futebol e Regatas, Africa (Engagement/Experiential)
FILM
ESPN
"Jimmy V Week"
Media & News-Other
ESPN, Bristol, Conn.
Beats by Dre
"The Game Before the Game"
Athlete-Long Form
R/GA, London and Los Angeles
Diageo
"Barnes Sisters"
Product/Service-Commercials
BBDO, New York
Gatorade
"Made in NY"
Product/Service-Commercials; Product/Service-Branded Entertainment & Content; Product/Service-Short Form
TBWAChiatDay, Los Angeles
Gatorade
"Win From Within: Ben Jackson"
Product/Service-Branded Entertainment & Content; Product/Service-Short Form
VML, Kansas City
United Nations World Food Programme
"805 Million Names"
Product/Service-Short Form
Forsman & Bodenfors, Gothenburg, Sweden
INNOVATIVE
Equinox
"The Pursuit"
Product/Service-Innovative
R/GA, New York
Equinox, R/GA (Innovative)
OUT OF HOME
Kansas City Royals
"2014 Preseason Outdoor"
Teams-Billboard
Walz Tetrick Advertising, Mission, Kan.
Fox Sports
"Daytona 500 Bus Wraps Campaign"
Media & News-Transit
Fox Sports Marketing, Los Angeles
Nascar
"Change Campaign"
Leagues, Governing Bodies & Associations-Poster
Ogilvy & Mather, New York
PARTNERSHIPS, SPONSORSHIPS & ENDORSEMENTS
Acuvue
"They Call It as They See It"
Product/Service-Sponsorships
Buena Vibra Group/DDB Latina, Santurce, San Juan, Puerto Rico
Gatorade
"Made in NY"
Product/Service-Endorsements
TBWAChiatDay, Los Angeles
Gatorade
"Sweat It to Get It"
Product/Service-Endorsements
TBWAChiatDay, Los Angeles
United Nations World Food Programme
"805 Million Names"
Product/Service-Endorsements
Forsman & Bodenfors, Gothenburg, Sweden
PUBLIC RELATIONS
Warner Bros. Interactive Entertainment
"Big Game Konfrontation-Mortal Kombat X on Conan's Clueless Gamer"
Media & News-Product Launch
Catalyst, New York
The Organising Committee with Unicef
"Unicef at the 2014 Glasgow Commonwealth Games"
Athlete-Cause Related
Jack Morton Worldwide, London
United Nations World Food Programme
"805 Million Names"
Product/Service-Cause Related
Forsman & Bodenfors, Gothenburg, Sweden
The Orginising Committee with Unicef, Jack Morton Worldwide (Public Relations)
STUDENT DIGITAL
EA Sports
"Athlete Avatar"
Product/Service-Digital
School of Visual Arts, New York
EA Sports, School of Visual Arts (Student Digital)
STUDENT OUT OF HOME
NFL
"Tackle the Spectacle"
Leagues, Governing Bodies & Associations-OOH
Miami Ad School, Brooklyn, N.Y.
REI
"Sub-Zero"
Product/Service-OOH
Miami Ad School, San Francisco
STUDENT PRINT
AIBA Women's World Boxing Championship
"Women's Boxing Championship, Glove Corset"
Leagues, Governing Bodies & Associations-Print
Miami Ad School, Brooklyn, N.Y.
This story first appeared in the July 6 issue of Adweek magazine. Click here to subscribe.