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Ad of the Day: McDonald's All-Day Breakfast Is Here, and People Are Losing...
McDonald's all-day breakfast launches today, and with it, three new spots from Leo Burnett—to go with one that's already been airing—in which actors deadpan actual tweets and Facebook posts from McD's...
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The 'Ugliest Building' in Rotterdam Is Transformed Into the World's Coolest...
A building that was once voted the ugliest in Rotterdam, Holland, has been transformed into a striking McDonald's that some are likening to an Apple Store. The original structure, from the 1960s, was...
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McDonald's Apologizes for Ripping Off Viral Photos of a Man Getting Engaged...
McDonald's has apologized to freelance writer David Sikorski and photographer Kristina Bakrevski after they accused the fast-food chain of copying their cheeky "engagement" photos in which the object...
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For Halloween, a Chicago Hot Dog Stand Is Dressed as McDowell's From Coming...
Sexual Chocolate may not have been on hand to play the opening celebration, but McDowell's still came to life in style this week—albeit a bit outside of Queens. Chicago's Wiener's Circle, known for...
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Why Snapchat’s Evan Spiegel Is Our Digital Executive of the Year
The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera. For a couple of years, the main storyline was his lawsuit (since settled)...
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Ad of the Day: McDonald's Seeks Great Recipes in Top-Secret Contest for...
McDonald's seems like way too big of a company to have interesting, playful contests for employees. But the fast-food chain's Canadian operation has always had surprisingly relevant ideas (like its...
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How Regional Chains Are Competing in the Fast-Food Breakfast War
It's easy to assume that the fast-food breakfast war begins and ends with its two major contenders: Taco Bell and McDonald's. Not so, according to Kantar Media's analysis of fast-food chains'...
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Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016
When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing in...
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It’s Long Past Time for Creative Agencies to Move Outside Their Comfort Zone
SpecsCurrent gig President and CEO of DDB New YorkPrevious gig CEO of DDB Group AustraliaTwitter@brownchrisdAge 41Adweek: As an executive who spent much of your career in Australia and the U.K., what...
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You Know You Want This Chicken McNuggets Vending Machine Made of Legos
Yet another Internet manchild fantasy has become reality, this time thanks to Astonishing Studios. Say hello to the DIY Chicken McNuggets Vending Machine, a fully functioning, miniaturized machine...
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No One on This Earth Loves McDonald's All-Day Breakfast More Than This Guy
Meet Will Perkins, a cardigan-clad Milwaukee resident who loves all-day breakfast at McDonald's so much that he's composing power ballads in its honor. Thanks to the parody mavens at Jingle Punks, we...
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How Arby's Turned Its Brand Around After Years With an Identity Crisis
Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for...
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This McDonald's Billboard Near Whistler Gives Snow Reports via Espresso Drink...
Cossette in Vancouver has made another tasty McDonald's billboard that skiers and snowboarders heading to Whistler will think is pretty gnar. The ad uses real-time snowfall data to synchronize the...
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McDonald's Billboard Gives Ridiculously Lengthy Directions to a Burger King...
Here is 2016's most obnoxious (but fun) billboard so far. McDonald's has more than 1,000 drive-thru locations in France. Burger King has fewer than 20. So, McDonald's is using this fact to flame-broil...
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McDonald's Is Now Making Happy Meal Boxes That Turn Into Virtual Reality...
McDonald's Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers. Dubbed Happy Goggles, some 3,500 of them will be made available at 14 restaurants...
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Burger King Had a Pretty Good Comeback to That Big, Insulting McDonald's...
Last week, we wrote about that obnoxious and ludicrous (and OK, pretty entertaining) McDonald's billboard in France that displayed absurdly lengthy driving directions to the nearest Burger King...
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After a Much-Debated Sponsorship Last Year, McDonald's Is Coming Back to SXSW
McDonald's raised more than a few eyebrows last year when it sponsored South by Southwest Interactive in Austin, Texas. Aside from activations like a food truck and a big-tent event, the fast-food...
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Boy Comes Out to His Father on McCafé Cup in This Taiwanese Ad, Stirring...
A new, gay-friendly McDonald's McCafé ad in Taiwan has predictably stirred up opposition from local religious groups, who are demanding a boycott. The ad, by Leo Burnett, shows a boy coming out to...
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SXSW Attendees Can Paint Their Own Virtual Reality Happy Meal Box
A new virtual reality program McDonald's is debuting at South by Southwest this week has the crowds of tech and agency people immersing themselves into one of the brand's most iconic products: the...
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U.S. Women's Soccer Stars Are Finally Set to Score Olympic-Size Endorsements
The U.S. women's soccer team captivated the entire country during its thrilling World Cup win last summer, and before gearing up to do it again at the Rio Olympics in August, the players' fight for...
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