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McDonald's Launches Creative Review, Moves to Consolidate U.S. Advertising...
McDonald's is reviewing its creative advertising business in the U.S. A spokesperson for the restaurant chain told Adweek on Monday: "We are committed to modernizing McDonald's, including how we...
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McDonald's Turns Placemats Into Little Music Production Stations Connected to...
Wasn't it fun when we were kids to doodle on restaurants' paper placements with crayons? Well, McDonald's has introduced a high-tech, musical version of that sort of play with McTrax—a snazzy placemat...
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McDonald's Is Putting the Squeeze on Agency Profitability, Making the Ad...
The ongoing McDonald's creative review initially included all three of the ad industry's largest holding companies. But WPP made headlines earlier this month for bowing out (leaving incumbents...
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McDonald's Makes Green and Red Angry Birds Burgers, Just Makes People Angry
Time was, McDonald's put toys in their Happy Meals to promote movies. Now they just dye their burgers, we guess. McDonald's China is making chicken and pork sandwiches with special red and green buns...
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McDonald's Unveils Burger-Inspired Art During Its First Facebook Live Video
McDonald's hosted its first Facebook Live video today—an art show, The Starving Artist, reminiscent of Bob Ross' The Joy of Painting. During the hour-long program the fast food giant revealed three...
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VR Experience From McDonald's Lets You Watch Life-Size Angry Birds Take Over...
McDonald's has partnered with Sony and Rovio, the creator of Angry Birds, to create a 360-degree video promoting the upcoming feature film The Angry Birds Movie. The 60-second spot puts the viewer in...
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Why Fast-Food and Snack-Food Brands Are Introducing Smaller Signature Offerings
As consumers cut sugar and salt from their diets, fast-food and snack-food brands are fighting for survival. And part of their survival strategy is to downsize, with many brands slashing product sizes...
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Ad of the Day: McDonald's Brings Nations Together in Outdoor Ads for Euro 2016
Scenes of fan violence have been quite brutal during Euro 2016, which kicked off in France last week. But McDonald's is doing its part to broadcast a message of peace and unity with out-of-home ads...
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Why Marketers Like Disney and Seaworld Are Now Opting for the Humane Touch
A cynic might say that fashion mavens, food sellers, cosmetics makers and entertainment purveyors are just trying to save face and give themselves a feel-good marketing hook by changing the way they...
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CBS Partners With McDonald’s and Coca-Cola for First Carpool Karaoke Integration
As The Late Late Show with James Corden's Carpool Karaoke has become a viral sensation, CBS had been eagerly looking to cash in on its success. On Monday night, the network finally found its first...
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How This Man Duped a String of Ad Agencies and Almost Got Away With It
The advertising model was broken, and Bill Grizack knew how to fix it."At The Variable, it was my job to invent the future of creative advertising strategy," his LinkedIn profile boasted. "I developed...
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Why This Group of Brands Should Pay Attention to McDonald's Roll Out of...
Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers the chance to create "gyms," which let players battle or train characters in the mobile game. According to...
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McDonald's Consolidates Ad Business With Omnicom, Dropping Leo Burnett After...
McDonald's has ended its creative and media agency review by consolidating its nearly $1 billion advertising business with Omnicom, marking the end of a 35-year relationship with Leo Burnett. DDB beat...
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McDonald's Products Are So Popular, They Autocomplete Themselves
McDonald's is celebrating its "all-time favorites" with a campaign that tells us just how much everybody loves Chicken McNuggets and strawberry milkshakes—without saying it outright. Each print ad,...
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OMD's Digital Head Wants to Foster Cooperation Between Media and Creative...
SpecsCurrent gig OMD, chief digital and innovation officerPrevious gig Meredith Xcelerated Marketing, chief innovation officer, general managerTwitter@dougs_digsAge 41Adweek: You've been OMD's chief...
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McDonald's Is Creating 5,000 Pieces of Marketing Content This Year. Here's Why
As part of a major marketing revamp and agency overhaul, McDonald's is leaning heavily into digital and plans to double the amount of content it cranks out this year. CMO Deborah Wahl talked about the...
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McDonald's and Omnicom Refer to Their Dedicated Unit as an 'Agency of the...
On Monday, the first day of Advertising Week 2016, McDonald's chief marketing officer Deborah Wahl and DDB North America CEO Wendy Clark made it clear that they don't see Omnicom's unnamed, dedicated...
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Burger King Dressed Up as the Ghost of McDonald's in This Scary Good...
Now this is a flame-broiled burn. A Burger King location in Queens, New York, has a lock on best restaurant Halloween costume of 2016 after it dressed up as the ghost of McDonald's—covering itself in...
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Big Brands Are Already Targeting Their Competitors With Apple Search Ads
When Apple made its foray into mobile advertising in 2010, big names like Nike, McDonald's and Coca-Cola were willing to shill out $1 million just to serve their ads to iPhones and iPads. While iAd's...
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McDonald's Will Start Bringing Your Food Right to Your Table in 2017
While you may have seen a number of McDonald's locations implementing table service over the last few months, the company announced today that it plans to roll out table service to all U.S....
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