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A Forlorn Wooden Doll Finds Love at Her Local McDonald's in Brand's Holiday Ad
Ah, the holidays! A time for sharing, love and ... McDonald's? In "Juliette the Doll," a charming little ad by Leo Burnett London, a toyshop owner pulls a vintage doll, Juliette, out of a fading box....
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5 McDonald's Marketing Moments That Would Make Ray Kroc Proud
In The Founder, the upcoming film about the origins of the McDonald's global empire, traveling-salesman-turned-fast-food-magnate Ray Kroc (played by Michael Keaton) comes off as both visionary and...
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These Are the Fast-Food Chains Where Digital Marketers Eat When They Cheat
Affinio is a Nova Scotia, Canada-based data company that extracts social media insights to find out what specific consumers think of different brands. The software-based services provider works with a...
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McDonald's Poses the Existential Question: Is a Big Mac With Bacon Still a...
If you're the type of guy who drives your friends nuts by compulsively obsessing over minor details at lunch, then McDonald's has a deep existential dilemma for you. In Canada, the fast-food chain is...
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McDonald's Is Giving Away Its Big Mac Sauce via Livestreams on Facebook,...
For fast-food lovers, the Big Mac has been a national treasure since McDonald's rolled it out in 1968, and much of the double-burger's success can be attributed to its secret sauce. Today, the chain...
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Ad of the Day: First Ad From McDonald's New Agency Says 'There's a Big Mac...
McDonald's made headlines late last year for consolidating its $800 million-plus advertising business with a new dedicated unit inside Omncom called We Are Unlimited. That division's first campaign...
View Article3 Priorities That Will Help Experiential Marketers Step Up Their Game in 2018
Experiential marketers have a lot to celebrate. At a time that's seen predictions of declining advertising spend, marketers have shown an interest in growing their experiential budgets. According to a...
View ArticleShould Retailers Prioritize Return Strategies to Keep Consumers Happy?
Thanks to online shopping, consumers can buy three different sizes and colors of one item to see which works best, all from the comfort of their own home. Add holiday sales and shipping incentives into...
View Article3 Data Skills to Future-Proof Your Social Media Marketing Career
Remember the good old days, when social media marketing was largely a creative discipline, when you could post something clever and your following would notice? You probably scrolled through your...
View ArticleThis Irish Anti-Smoking Ad Is So Good, It’s Now Running in New York
You know you have a good advert on your hands when organizations similar to yours, thousands of miles away, want to pick it up and run it. That's the case with "I Will Survive," a PSA released in early...
View ArticleThe New York Times Made a Simple, Powerful TV Spot About Reporting Sexual...
For decades, women's stories of harassment, assault, rape and abuse have been met with the same phrase: "He said. She said." Four words that may seem like they're intended to balance a story have been...
View ArticletheScore Fantasy Sports Launched on Facebook Instant Games
Sports media company theScore launched theScore Fantasy Sports on Instant Games, Facebook's HTML5 cross-platform gaming service that allows users to play games with their friends on Messenger and News...
View ArticleThe Princess Bride Star Cary Elwes Revives His Famous Role in New Ad for...
When the 75th Golden Globe Awards airs this Sunday, movie buffs will be treated to a wonderful blast from the past, courtesy of Culligan Water. The brand decided to retire its 59-year-running "Hey...
View ArticleDavid Letterman Lands Former President Obama as the First Guest on His New...
Almost three years since signing off from Late Night, David Letterman will be hosting a talk show once again. Netflix announced today that the first episode of his hour-long talk show series, My Next...
View ArticleiCrossing Welcomes Chief Media Officer From Publicis Agency Blue 449
Hearst-owned digital agency iCrossing has named Jeff Ratner as chief media officer. In the role, Ratner will be tasked with overseeing iCrossing's media efforts across the U.S. while reporting to...
View ArticleWhy Mark Zuckerberg’s Personal Challenge for 2018 Is Different
"Of all the content on Facebook, more than 99 percent of what people see is authentic. Only a very small amount is fake news and hoaxes. The hoaxes that do exist are not limited to one partisan view,...
View ArticleOmnicom Reaches Settlement in Anti-Gay Discrimination Case
After more than two and a half years of legal developments, holding company Omnicom has reached a settlement in a discrimination suit brought by a now-former employee of its agency DDB. The case went...
View ArticleMarketers and Agencies Are Struggling to Find Top Talent, Even as Spending...
While marketing budgets continue to grow, agencies and marketers both say finding top talent remains a problem. A recent New Year Outlook survey by RSW/US found that 60 percent of marketers and 52...
View ArticleKing Winter Woos Mother Earth in Interflora’s Sweet, Sad Love Story
In this simple yet stirring animated fairy tale for flower delivery service Interflora, Danish agency Brandhouse tells a love story that might just melt your heart (among other things). Set deep in a...
View ArticleHow Facebook Ads Are Helping These 2 Retailers Reach New Audiences
It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers....
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