The Pivot: The 4 Most Effective Digital Ad Formats for Brand Marketers
With the digital video ad spend expected to grow $4 billion in the next four years, there's a lot at stake for both publishers trying to reach an audience, and for marketers trying to turn that...
View ArticleThis Ikea Ad Is a ‘Verdi’ Interesting Way To Launch a Catalog
Some may call it a crutch, others may call it a tactic to infuse gravitas, but either way, opera has a long history in supporting advertising, possibly starting with Rice Krispies' use of "Vesti la...
View Article‘Talk About Money’ and Other Career Advice for Women From Female Media Execs
There are a lot of badasses in the sports media industry, as Adweek's Lisa Granatstein, editor, vp, content and events said at the beginning of the publisher's Women in Media and Sports Summit...
View ArticleThreeway Weekend or Three-Day Weekend? HotelTonight’s Ads Cheekily Blur the...
Trios of friends are hatching plans for long weekends and mini-getaways in the new campaign for HotelTonight called, "Let's Have a Threeday." Or are they talking about something else entirely? The...
View Article6 Tips to Make the Most of Instagram’s IGTV
Earlier this year, Instagram launched IGTV, a new section in the Instagram mobile application (as well as a stand-alone app), which allows users to upload and watch videos that are up to one hour long....
View Article6 Product Placements on TV So Good You Didn’t Realize You Were Being Sold...
Ask any adult today about an iconic instance of product placement, and chances are they'll point to the Reese's Pieces scenes in the 1982 sci-fi classic E.T. the Extraterrestrial. Or, perhaps they'll...
View ArticleLIKEtoKNOW.it Is Publishing a Coffee Table Book Chock-Full of Advice, Stories...
LIKEtoKNOW.it is giving the world the closest thing it's ever gotten to an influencer bible. The self-described shopping discovery platform, which allows influencers and bloggers to affiliate link to...
View ArticleLinkedIn Recently Joined the Political Fake Accounts Block Party, Restricting...
Using social networks to try to manipulate the political process isn't limited to Facebook and Twitter, as LinkedIn head of trust and safety Paul Rockwell revealed in a LinkedIn post that fake accounts...
View ArticleHow Advertisers Are Dropping the Ball by Not Including Binge-Watchers in...
Advertising is missing the central creative challenge and opportunity in video. For all that's said and done around evolving the video experience, we hear (and see) nothing about making binge-watching...
View ArticleDespite Ups and Downs This Year, Condé Nast’s CEO Is Creating a Model That’s...
Cond? Nast CEO Bob Sauerberg told Adweek about his five-year strategy to transform the company for the future in which the company projects to generate $600 million in new revenue. Among new priorities...
View ArticleMother Design Appoints New Head as Founder Departs
Mother Design, the independent sister creative agency of the larger Mother network, has announced the hiring of Mark Sloan to lead the New York office beginning Aug. 15, as founder and executive...
View ArticleA Look Inside Adweek’s Annual Women in Media and Sports Summit, Featuring the...
On Aug. 8 in New York, Adweek held its annual Women in Media and Sports Summit hosted by USA Today Network in its Hell's Kitchen office. The event kicked off with networking before featuring keynote...
View ArticleThe Good Place’s Writers Are Crowdfunding Legal Aid for Kids Separated From...
NBC's The Good Place has already accomplished the seemingly impossible by making philosophical debate the centerpiece of pop culture phenomenon. Now the creators hope to do a bit more by proving the...
View ArticleHow Radio Can Help Supermarkets Compete With Amazon Go
Amazon Go has completely overhauled the in-store shopping experience by eliminating its biggest flaw: the loathed and often lengthy check-out process. Since debuting its cashier-less Seattle location...
View Article3 Things to Keep in Mind While Building Out a Social Strategy
Consumers scroll through hundreds of feet of content per day in their social news feeds, not to mention the amount of content they take in from television, display media across the internet, email, out...
View ArticleHow Bravery and Teamwork Across Media Will Usher In a New Age of Advertising
I love the media industry. We have the ability to shape the world. We raise awareness. We create connections among people from across the world. We create joy. But it's no secret that our industry is...
View Article‘Unfun’ Products and Effective Influencer Marketing: It’s All About the Delivery
It's easy to see how certain products lend themselves naturally to influencer marketing. They're visually rich. Or fun to have. Or fashionable. (Or all three.) And they're also immediately perceived as...
View ArticleLinkedIn: Here’s How to Mute Conversation Notifications
Did you know that LinkedIn allows you to mute conversations so that you no longer receive notifications when a new message is received? You can mute both one-on-one and group conversations. Our guide...
View ArticleVideo: This Makeup Company Created a Pop-Up ‘Retail Museum’ That’s All Glitz,...
Decadence is taking on a new form at Winky Lux's new "retail museum" in New York. The ecommerce makeup company is hosting a six-month pop-up shop in the city's SoHo neighborhood that's more about...
View ArticleNike’s New Soccer Film Is a Monster of a Tall Tale
For years, the world has become accustomed to Nike's soccer ads being reliably excellent. Over two decades ago, 1996 marked the brand's first audacious interpretation of the sport with "Good vs. Evil,"...
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