United Entertainment Group Opens Tokyo Office, Begins Preparing for 2020...
United Entertainment Group (UEG), part of DJE Holdings Network, opened its first Asia office in Tokyo today. The self-described entertainment, sports and lifestyle agency said the new hub will play a...
View ArticleAs Homeland Ends Next Season, Showtime Wants to Keep Shameless Going for Years
Showtime isn't a network that likes to say goodbye--to its shows or its subscribers--which it why it tries to keep its biggest hits continuing for as long as they can. "When you're talking about some...
View ArticleNielsen Aims to Make Local Media Buying More Precise With Its New Tool
Nielsen today announced a new tool that goes beyond basic demographics to measure local TV and radio audiences more precisely. The Local Nielsen Media Impact will pull insights from Nielsen Scarborough...
View ArticleOn the Adweek Podcast: Advice for New Grads
Our annual Graduate's Guide to Marketing and Media is now live! For the past three years Adweek had doled out advice on everything from working abroad to achieving that elusive work-life balance to...
View ArticleRetail Must Juggle Brand Preservation and Digitalization as It Evolves
Retail is one sector that has seen some dynamic changes in recent years, particularly with the rise of Amazon and ecommerce. We've also seen a wave of popular chains, like Toys'R'Us and Brookstone,...
View ArticleAgencies Need to Invest In Existing Talent Versus Recruiting Outsiders, Study...
For several years now, agencies have been struggling to retain and attract the right talent for the evolving digital age. But findings from a recent smith & beta, a talent development and education...
View ArticleHow Artificial Intelligence Is Reviving the Airline Industry’s Approach to...
Since the birth of commercial air travel, airlines have always been defined by the experiences they create for passengers. Those experiences haven't always looked and felt the same, of course. From the...
View Article5 Instances of What Not to Do in a Video Marketing Campaign
Video marketing is about more than just following best practices; it's also about avoiding some of the most common mistakes. History is littered with painful marketing blunders, especially when it...
View ArticlePinterest Promoted Video at Max Width Is Now Available to All Brands
Pinterest announced in May that it was testing promoted video at max width with brands including Kohl's, American Express, Tropicana, Chevrolet, Paramount Pictures and John Lewis, and the company...
View ArticleMultiplayer AR Games Have Come to Facebook Messenger Video Chat
Why just video chat in Facebook Messenger, when you can video chat on Facebook Messenger while playing augmented reality games with up to six people? Messenger product manager Nora Micheva announced in...
View ArticleMars Consolidates $1.4 Billion Global Media Business With WPP’s GroupM
CPG conglomerate Mars has concluded a large-scale review launched earlier this year by consolidating all of its media planning and buying duties with WPP's GroupM network, multiple sources close to the...
View ArticleDoorDash Rolls Out Subscription Service for Food Deliveries
On-demand delivery service DoorDash is bringing a subscription service for restaurant deliveries to California, Texas and the Midwest. Called DashPass customers, for $9.99 a month, will receive free...
View ArticleA Love Story, Told as Texts From the Driver’s Seat, Veers Toward Its...
The story of love has been masterfully chronicled on the screens of computers and mobile devices with Google's brilliant "Parisian Love" a watershed moment on how a future between couples can be built....
View ArticlePeriscope Wins Pemco Insurance and Picks Up Work for Intuit QuickBooks and...
Minnesota-based Periscope, one of the country's largest independent agencies, announced the account wins of both Pemco Insurance and Intuit QuickBooks. Adweek learned from people familiar with the...
View ArticleIt’s Time for Brands to Stop Ignoring the Mobile Gaming Market
There is still a disconnect between where users spend their time and where advertisers spend their money. Research shows that 78 percent of smartphone users use game apps daily, logging an average of...
View ArticleFrom Claire’s to Abercrombie & Fitch, Where Are the Mall Stores Now?
The graveyard of the American mall has tombstones of many erstwhile favorites, from Sam Goody to Waldenbooks. In many cases, these mall brands survived for decades--if not a full century--before the...
View ArticleSeahawks Fans Can Now Get Beer With Their Fingerprints
The Seattle Seahawks will take on the Indianapolis Colts in their first preseason game of 2018 on Aug. 9, and for the first time, fans at CenturyLink Field will be able to enter the stadium and buy...
View ArticleHow Foodies Are Changing Industry Standards to Be More Transparent and Authentic
Seventeen years ago when I joined Food Network, the term "foodie" didn't exist, at least not outside hardcore foodie circles. Over the years that followed, we watched as the entire nation fell in love...
View ArticleWunderman Acquires Commerce Experience Agency Gorilla Group
WPP-owned digital agency Wunderman has acquired commerce experience agency Gorilla Group. The agency, which, according to a release, provides "end-to-end experience-driven commerce solutions and...
View ArticleAn Astronaut Returns Home in This Gorgeous Film From Impossible Foods
In "The Return," a visually evocative 90-second brand film from Impossible Foods and production house Object & Animal, an astronaut explores a familiar green world teeming with life. He keeps up a...
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