Getting Laid Off From Ogilvy Was the Hardest, Best Thing That Happened to My...
Last week, I celebrated my redundaversary: two years since I was made redundant from Ogilvy London. And I do mean "celebrated," as, honestly, it was the best thing that could have happened to me. Over...
View ArticleBurger Sales Quadrupled After IHOP Became IHOB
Remember that time when the International House of Pancakes decided to shock the world and changed its named to the International House of Burgers? At the time, you may have been one of the many...
View ArticleCoppola Winery Is Using Music Festivals to Educate Consumers About Its Canned...
In recent years, canned wine has become ubiquitous. The convenience of a can, coupled with clever packaging and more approachable messaging, has helped marketers grow millennials' interest in drinking...
View ArticlePeak TV Is Still ‘a Ways’ From Peaking, FX’s John Landgraf Says
Three years after FX Networks CEO John Landgraf coined the term "peak TV" to describe the overwhelming amount of content available on broadcast, cable and streaming platforms, the exec said the deluge...
View ArticleWatch Two Heartbreaking Perspectives of Cyberbullying by Flipping Your Phone
Being a teenager is tough. For any victim of bullying, social media adds fuel to the fire. Wunderman Buenos Aires created a cyberbullying campaign for the Argentina-based telecommunications company,...
View ArticleJoanna Coles Is Leaving Hearst Magazines
Joanna Coles, the chief content officer of Hearst Magazines, is stepping down, The New York Post reported today. Hearst did not return multiple requests for comment. Coles is expected to leave the...
View ArticleBurberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here’s What...
Burberry unveiled two new aspects of its brand identity this week: One was a quite lovely tessellated monogram created from the initials of founder Thomas Burberry. The other was a new wordmark for the...
View ArticleCondé Nast Seeks Buyers for 3 Titles That Can ‘Realize Their Full Potential’
Cond? Nast CEO Bob Sauerberg confirmed Thursday to staffers in a email that after a review to determine which titles were "vital" to growth, the publisher of Vogue and The New Yorker would sell off...
View ArticleFX’s The Americans Wins 3 TCA Awards For Its Final Season
The Americans capped off its gripping final season by winning three Television Critics Association (TCA) Awards on Saturday night. At the ceremony in Los Angeles, FX's critically acclaimed drama, which...
View ArticleHow to Craft a Resumé That Shines When You Have No Professional Experience
Writing a resum?, particularly when you have no professional working experience yet, can seem daunting. What do you include if you lack a slew of jobs in your related field to boast about, especially...
View ArticleThis Is What Recruiters Are Really Looking for in New Hires
Every student graduating from portfolio school says they are creative, yet many times their portfolios look the same. Ad recruiters like me spend a lot of time traveling to universities around the...
View ArticleRed Bull and Swarovski Are Testing Cryptocurrency Tokens in Exchange for...
It's been a year since the Canadian messaging app Kik created its own cryptocurrency to help brands engage with users--and to give Kik a way to differentiate itself from Facebook. Now, more of the...
View ArticleThe 2018 Graduate’s Guide to Marketing and Media
So you've just graduated from college. Congrats! Now comes the hard part--finding your first real-world job. The marketing and media industry is chock-full of young talent looking to score a coveted...
View ArticleThe Best TV Shows About Doctors, Ranked By Real Doctors
Medical professionals deal with life or death emergencies every day, all while juggling hospital politics and their own personal lives. That's just one of the reasons their highs and lows make the...
View ArticleWhat Counts as a Video View on Social Media?
We're in the midst of the great pivot to video, meaning viewing metrics are more important than ever. But what counts as a video view on social media? The answer depends on the platform. The Media...
View ArticleJack in the Box Just Launched One of the Most Tone-Deaf Ads of the #MeToo Era
Let's get this out of the way: Yes, juvenile humor is still OK. Kmart's "Ship My Pants" spot is still just as funny, charming and joyously silly as it was in 2013. What's not OK, especially after all...
View ArticleBustle Becomes the Latest Publisher to Create an Experiential Event
Bustle Digital Group is joining a number of other publications getting into the experiential events business. The digital publication will host an event, called Rule Breakers, scheduled to take place...
View ArticleFacebook Revamped Pages On Its Mobile Apps With an Eye Toward Local Businesses
Facebook announced a host of updates to pages on its flagship mobile applications with a focus on local businesses, noting that more than 1.6 billion people around the world are connected to at least...
View ArticleHow a Chief Purpose Officer Can Bring Internal Alignment to the C-Suite
There is almost ubiquitous agreement among marketers that having purpose is relevant to modern brand building and is bottom line-positive to business growth. This idea of Purpose (with a capital P) has...
View ArticleOgilvy Hires Global President of McCann’s Microsoft Team to Lead Its IBM...
WPP's Ogilvy, which has been IBM's primary agency partner for nearly 25 years, named a new leader for one of its most important accounts this week. John Dunleavy is taking on the role of president,...
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