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The 5 LinkedIn Videos Every Executive Should Be Making

The fact that video gets so much more engagement on LinkedIn today than text--three times more, according to LinkedIn senior director of product Abhishek Srivastava--means that every executive must...

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Fruit of the Loom Turned the Bizarre Stuff Kids Say Into Beautifully Stitched...

Fruit of the Loom's two-track back-to-school effort is turning parents' social media oversharing into home d?cor. Created by CP+B, "Pillows for Posterity" takes those amusing, quirky,...

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Twitter: Here’s How to Remove Apps That Are Connected to Your Account

Did you know that Twitter allows you to remove applications and games you may have previously connected to your Twitter account? Our guide will show you how to remove apps that are connected to your...

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Trailer Park, Engine Group Sign 180LA Veteran to Lead Creative Department

Engine Group's content marketing-focused full-service creative agency Trailer Park has a new creative leader. The agency hired William Gelner as CCO, a new role for the agency. In the position, Gelner...

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Facebook ‘Acqui-Hired’ the Team Behind Video Startup Vidpresso

The team at video startup Vidpresso, a Facebook Media Solutions partner, is now part of Facebook. The social network confirmed its "acqui-hire" of Vidpresso's seven-person team and technology, but not...

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Method’s Playful Proclaimers Remake Shows the Fun and Good in Cleaning

There's more to Method than useful, great-smelling cleaning products; the brand uses plant-derived ingredients and recycled bottles manufactured in a sustainable soap factory in Chicago. Showcasing the...

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How Brands Can Use Platforms to Innovate and Drive Growth

At Cannes Lions, BBH founder Sir John Hegarty noted that the festival had lost its creative North Star. "I keep hearing conversations about platforms--I don't need to catch a train. Can we talk about...

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Mark Penn’s Stagwell Group Secures $260 Million From Private Equity Firm

Mark Penn's Stagwell Group, a portfolio of self-described digital-centric marketing and research companies, announced today the completion of a $260 million capital raise from investment funds managed...

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These Bud Light Fridges Will Unlock Once the Cleveland Browns Finally Win a Game

If you're a Cleveland Browns fans, or just a football fan in general, you'll know that it's been a rough couple of seasons for the Browns franchise and fans. In the last two seasons, the NFL team has...

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New Study Emphasizes 3 Areas Retailers Should Focus on for the Holidays—and...

Salesforce really wants brands to strategize for the most wonderful time of the year all year long. In a new report, titled Shopper-First Retailing, the CRM powerhouse, along with Publicis.Sapient,...

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WPP’s Burson Cohn & Wolfe Acquires Creative Shop HZ

Burson Cohn & Wolfe (BCW), a WPP-owned communications agency formed via the merger of PR firms Burson-Marsteller and Cohn & Wolfe, announced the acquisition of HZ, an independent, integrated...

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3 Ways Virtual Assistants Can Overcome Road Blocks and Stand Apart From...

Nowhere is artificial intelligence evolving as quickly as with the virtual assistant "wars" playing out. Siri, Alexa, Cortana, Google Assistant and the entry-level players are locked in an innovation...

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The Facebook Journalism Project and News Literacy Project Are Beefing Up...

The Facebook Journalism Project is teaming up with national education nonprofit the News Literacy Project to expand Checkology, a virtual classroom aimed at teaching middle-school and high-school...

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How to Prepare Your Agency’s Communication Strategy for a Natural Disaster

As a native Floridian, I'm no stranger to hurricanes and have experienced many firsthand. In August 1992, when Hurricane Andrew struck our state, both my advertising agency and home were among the over...

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As Publishers Build Experiential Events, Bustle Digital Group’s Newest...

Bustle Digital Group acquired Flavorpill Media Inc. to build out the company's experiential programming, Bustle said. Additional terms of the acquisition, which is effective immediately, were not made...

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When a Grip Becomes a Director, You Get This Beautifully Lit Microbrewery Ad

Sometimes it pays to eavesdrop on conversations. In the case of Milwaukee director Josh Halverson, it led to a beautiful ad for a local microbrewery. "For me, the life of all cinema starts with...

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How Long Can The Trade Desk Ride Its Current Wave of Success?  

The ad-tech sector has taken it on the chin over the last couple years, with the ever-growing dominance of Facebook and Google, early stage investors impatient for an exit and increased public scrutiny...

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Northwestern Mutual Sends Media Account to Horizon Next

Northwestern Mutual has chosen Horizon Next, the direct marketing arm spun off from Horizon Media as a stand-alone entity last year, as its agency of record following a review. Horizon Media declined...

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Ryan Reynolds’ Snarky Out-of-Office Emails Are So Popular, They Melted His...

Ryan Reynolds doesn't mind telling you his email address. In fact, he just shared it on national television. There's just one problem if you're trying to reach the actor turned owner of Aviation Gin:...

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Dennis Quaid Gets Super Meta About Insurance in Esurance’s Clever New Spot

Introducing your new favorite brand spokesperson: Dennis Quaid for Esurance. The actor stars in a new spot for the brand as part of Esurance's new brand platform, created by Leo Burnett Chicago. While...

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