Stoli Gets Colorful for LGBTQ Rights on Harvey Milk Day
Happy Harvey Milk Day! Stoli is taking advantage of this pseudo holiday to release a limited edition bottle celebrating the legendary gay activist and politician. "The Harvey Milk Limited Edition...
View Article10 Female Workers Have Filed Sexual Harassment Complaints Against McDonald’s
The #MeToo movement has made its way into the world of fast food and big burger chains. A group of ten women, all current or former McDonald's restaurant employees, have filed sexual harassment...
View ArticleQ&A: How One Media Agency Finds a Balance Between Working With Big Brands and...
Many in marketing want to work at the hottest new company "disrupting" a certain kind of business, be it shaving, pharmacies or even milk. But most ad agencies don't have that luxury, especially if...
View ArticleExecutive Exodus Continues at IPG’s Huge Network as New Leadership Settles In
Approximately two months after announcing the promotion of international president Michael Koziol to CEO, IPG's Huge has parted with several members of its C-suite in New York and Los Angeles. A...
View ArticleGDPR Is Not Enough. A More Active Role Needs to Be Taken Regarding Privacy
GDPR is almost here, ushering in a new era of compliance around how personal data is collected, shared and used by brands and marketers. But GDPR is not enough. Brands must do more to ensure consumers...
View ArticleQ&A: Founder and CEO of Hint Water Talks Amazon and CPG Brands
Take a walk around some of the biggest tech companies in the world, and you'll notice one line of beverages in their fridges: Hint Water. Since the beverage company--which made an estimated $90 million...
View ArticleKia’s New Campaign Skips the Hard Sell and Centers on 2 Precocious Spokeskids
Kia has released a new ad campaign ahead of the summer sales season that eschews traditional advertising hoopla and gimmicks in favor of two straight-talking kids. The message is simple: Kia has the...
View ArticleThis Vitamin Startup Is Delivering Its New Product Directly to Consumers in NYC
Despite GNC, the vitamin-shop giant, announcing the closure of about 200 stores this year, vitamins and supplements are still a thriving market for at least one direct-to-consumer brand that's...
View ArticleKFC Sends $234 Million U.S. Media Account to Wieden+Kennedy
Yum! Brands appointed Wieden+Kennedy as media agency of record for KFC, consolidating its domestic creative and media duties with one agency. This means the company has ended its relationship with...
View ArticleA Teen Wrote and Co-Directed This Powerful PSA About the Rapid Spiral of...
A recent opioid-abuse awareness ad isn't just targeted at teens; it's also written and directed by one. "Hey Charlie," is a nearly 4-minute ad from The Christopher D. Smithers Foundation and Columbia...
View ArticleHulu Snags 2 VPs From Netflix and Samsung to Head Up Content and Brand Marketing
Hulu announced today that it has hired two vps, one from Netflix and one from Samsung, to head up the brand's marketing teams. Ryan Crosby and Nick Tran will start in June and report to Hulu marketing...
View ArticleAccenture Interactive Gets Into Programmatic Buying
Accenture Interactive, the digital arm of the consultancy behemoth, formally jumped into the ad-buying world, causing media agencies and programmatic companies to sweat a little more than usual. The...
View Article30th Anniversary of Discovery Channel’s Shark Week Promises to ‘Shark & Awe’
If there's one thing that can unite people in trying times, it's a shared love of something that is so much larger than any of us, something like Shark Week. Discovery Channel is celebrating the 30th...
View ArticlePublicis Finally Answers the Ad Industry’s Most Pressing Question: What Is...
"I've been in this business for 20 years, and it is exactly the same as it was 20 years ago. Everything else has changed ... but we haven't. Incremental change won't be enough to save us." In a closed...
View ArticleIs That an Indy 500 Winner or Ad Agency?
Ed Carpenter is in the pole position for Sunday's 102nd running of the Indy 500. Or is Ed Carpenter the name of an ad agency? Following up on our Derby Horse or Ad Agency challenge earlier this month,...
View ArticleHow Live Streaming Videos Can Boost Your SEO
When I mention live streaming to my clients, they often react dismissively. Usually they know someone who started steaming on Periscope or Twitch and then gradually lost interest. That's what happens...
View ArticleBarefoot Wine Assembled a Hollywood Supergroup Called The Slay Team, and...
Nothing quite says "welcome to summer" like a catchy tune and the sound of a wine spritzer cracking open. Wine brand Barefoot has redesigned its spritzer can for 2018 and is letting the world know with...
View ArticleAll U.S. Election-Related and Issue Ads on Facebook Must Now Be Labeled
Facebook announced today that all election-related and issue ads in the U.S. on both Facebook and Instagram must now be clearly labeled, including disclosures at the top of the ads revealing who paid...
View ArticleYouTube: Here’s How to Hide Your Subscriptions From Other Users
Did you know YouTube allows you to hide the channels you're subscribed to from other users? Our guide will show you how this done. Note: These screenshots were captured in the YouTube application on...
View ArticleFacebook Will Once Again Remind Users About Their Privacy Options
Facebook continues to take steps to ensure that "I didn't know" is no longer an excuse when it comes to users and the privacy controls that are available to them. Chief privacy officer Erin Egan...
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