BET CEO Debra Lee Is Leaving the Company After 32 Years
It's the end of an era at BET Networks, as chairman and CEO Debra Lee is stepping down on Monday, after 32 years with the company. Under her leadership, BET has been the No. 1 network among...
View ArticleA One-Stop Shop for New York Ad Buyers Makes Its Upfront Debut
A week after the national TV networks made their upfront presentations, executives of the newly-formed New York Interconnect made their own pitch to a room full of ad buyers and brands. The...
View ArticleSnap Inc.’s Yellow Initiative Will Provide Green to Mobile Media Startups,...
Snapchat Thursday announced the launch of Yellow, an accelerator fund aimed at startups and creators building media projects specifically for mobile devices. Facebook has been running a similar...
View ArticleCarpool Karaoke Scores Partnership With Porsche, Its First With a Car Brand
The Late Late Show With James Corden has a new episode of its popular series Carpool Karaoke rolling out this week with Adam Levine. None of that is particularly out of the ordinary for the program....
View ArticleTokr Releases First Mainstream Marijuana Spot on iHeartRadio
Cannabis is now legal in California ... but where do you start? That's what a new radio ad--just released to millions of Bay Area listeners in the first advertising push by a marijuana company in...
View ArticleWhy Adobe’s Magento Acquisition Will Supercharge the Customer Journey
Clark W. Griswold's Christmas was in jeopardy--he needed a Christmas tree. Because, of course, Christmas is not complete without that iconic symbol that completes the magical experience of the...
View ArticleESPN Brazil and Samsung Turned Sportscasters Into Emojis, and Everyone Loved It
Every day, real life merges a little more with the digital world, and robots take over more and more human tasks. So it should come as little surprise that ESPN Brazil, in partnership with Samsung,...
View ArticleThe Mad, Mad Rush to Conform With GDPR: Could Greater Trust in Digital Be the...
As companies struggled to meet Friday's deadline to comply with the European Union's General Data Protection Rule, the digital advertising industry has been venturing outside of its comfort zone--the...
View ArticleA Nonprofit Group Has Already Lodged GDPR Complaints About Google and Facebook
After months of preparation, companies shutting down and the endless deluge of "updates to our privacy policy" emails, the European Union's General Data Protection Regulation (GDPR) finally went into...
View ArticleFacebook IQ Explored Why People Like to Shop at Local Businesses
Why do people choose to shop locally? More than 85 percent of people surveyed by Facebook IQ, the social network's research arm, cited trust and security as their main motivation. Facebook IQ...
View ArticleMany Marketers Aren’t Prepared for GDPR, SAP Study Says
Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP. The study--which surveyed 165 marketers within a...
View ArticleHow NBCU and A&E’s Partnerships Might Revitalize TV and Radio
This month two major television networks, NBCUniversal and A&E, announced partnerships with platforms that not only help measure ad engagement but guarantee audience viewership. In the past,...
View ArticleSnapchat Quietly Rolled Out a New Way for Friends to Share Their Locations
Snapchat has been quietly rolling out a new way for users to share their locations or request the whereabouts of their friends. The messaging application said the feature has been rolling out over the...
View ArticleFacebook Introduced 2 User Privacy Protection Tools for Developers of Apps,...
Facebook Friday introduced two new tools aimed at helping developers respond to the privacy concerns of their applications' users and comply with the European Union's General Data Protection...
View ArticleThe Americans Showrunners on the Pressure to ‘Stick the Landing’ With Their...
During its six-season run, The Americans has become one of the most critically acclaimed series of all time. But the showrunners behind the FX drama know that despite all those accolades--which include...
View ArticleIt’s Time to Stop Relying on Third-Party Data and Prioritize Consent-Based...
Marketing as an industry is at a critical juncture. What consumers want from brands is a personalized experience, one that mirrors the way they interact with peers, family and friends. But we as...
View ArticleOn the Adweek Podcast: How Gimlet President Matt Lieber Is Creating ‘the HBO...
Welcome to a very special episode of the Adweek podcast, Yeah, That's Probably an Ad. This week the team took a field trip to Brooklyn to visit Gimlet Media headquarters, where we had the opportunity...
View ArticleHere’s How Publishers Are Opening Their Data Science Toolkits to Advertisers
As publishers grapple with how to best make use of the troves of audience data at their disposal, a growing number are handing brands the keys to in-house data and artificial intelligence tools that...
View ArticleLaughlin Constable Fires CCO in Wake of Sexual Harassment Allegations
Milwaukee independent agency Laughlin Constable fired CCO Dan Fietsam after unspecified sexual harassment allegations were made against him, according to an email he wrote to employees before his...
View ArticleSnapchat’s New Lens Reacts to the Sounds It Hears
You're not being paranoid: Snapchat really is listening to you. The messaging application Monday began rolling out a lens that reacts to sound, and a spokesperson said additional similar lenses will be...
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