Cynthia Nixon Wants to #FixTheSubway With Her Latest Campaign Initiative
New Yorkers are infamous for their anger about a plethora of topics, but there's one unifying pain we all can grumble about together: the MTA. Gubernatorial candidate Cynthia Nixon is appealing to this...
View ArticleYouTube’s Artist on the Rise Is Now a Monthly Program
YouTube added an Artist on the Rise feature to its Trending tab last year, and Friday, the Google-owned video site announced that it is expanding Artist on the Rise into a new monthly program. The...
View ArticleWhy Amazon and Google’s Global Share of the Smart Speaker Market Is on the...
Amazon and Google's grip on the voice-enabled device market is slipping, at least according to Strategy Analytics. In a new report, the analytics firm found Amazon shipped 4 million smart speakers in...
View ArticleThe 5 Most Anticipated Shows of the New Fall Season
Another broadcast upfront week has come and gone, and now, the selling begins. After all the talk of reduced ad loads and increased ad solutions (JAZ Pods, CFlight, Eye Max, Omni-Channel), it really...
View ArticleHail to The Hemperor, Lordly Mascot of New Belgium’s ‘Dankest Ale in the World’
The Hemperor is a totally chill, regal-looking dude with a leafy crown, a statement necklace and a bushy mustache. He's the very definition of a benevolent ruler, presiding over a magical kingdom...
View ArticleHow the VR Industry Isolated Its Users and Creators by Not Utilizing Existing...
Live video, VR and AR have become ubiquitous in 2018, yet as a money manager-turned VR entrepreneur, I could not help but notice an unnerving roadblock in the VR space. The industry has been...
View ArticleFrom KFC’s Kentucky Fine China to Gold Toilets, How Brands Are Celebrating...
The royal wedding between Meghan Markle and Prince Harry is nearly upon us and brands are not missing their time to shine. Several companies are releasing limited edition tchotchkes, hashtags and other...
View ArticleAdweek Celebrates the Media All-Stars That Are Transforming the Industry
After another long TV upfront, Adweek brought together some of the best and brightest media buyers and planners last night for our annual Media All-Stars event. Adweek editorial director James Cooper...
View ArticleHere’s the Story Behind Deadpool’s Incredible Blu-ray Takeover at Walmart
When a display of Blu-rays, with each covered photobombed by Deadpool, popped up this week at Walmarts across the country, we had more questions that we had answers. Who had created this amazing...
View ArticleThe Top 25 Cities to Live in If You Love Amazon
Los Angeles holds the dubious distinction of being the most polluted city in the U.S.--and having the most traffic congestion in the world. And, if you really love Amazon, it's where you really should...
View ArticleVideo: What It Takes to Be a Media-All Star
Adweek's 2018 class of Media All-Stars have one thing in common: persistence. As we honored the top leaders of the media buying and planning community last night in Manhattan, we caught up with several...
View Article3 Ways Marketers Can Utilize Data-Driven Ad Spend in Upfronts
During last year's Upfronts, NBCUniversal put a $1 billion dollar stake in the ground on using granular data to buy TV ads. It placed $1 billion worth of inventory for sale using its Audience Symphony...
View ArticleInfiniti Global Creative AOR 72andSunny Resigns Account After Less Than a Year
Just under one year after being named lead global creative agency of record for Nissan's luxury Infiniti brand, 72andSunny has officially resigned the business as of today, according to an all-staff...
View ArticleHow Advertising Can Retain and Benefit From Its Introverts
When Madwell's co-founders decided to make their first vp-level appointments, they knew they were advancing two women for the roles. It was somehow both a big deal and not a big deal at all. But what...
View ArticleUM Hires Global Chief Financial Officer Away From WebMD
Universal McCann's new global chief financial officer is a familiar face. The agency brought Jason Rosenbaum back to take on the role, following around three and a half years at WebMD, where he served...
View ArticleThe Most Popular Mobile Payment App Isn’t Apple Pay … It’s Starbucks
In an era in which an ecommerce platform is a personal assistant and a social media platform is a news source, it is perhaps not surprising that a coffee company can also be a bank. According to market...
View ArticleTwitter Is Shuttering Its TV Apps for Roku, Android TV, Xbox May 24
Twitter's recent push to steer users to its flagship mobile applications and desktop site and away from other apps, both third-party and Twitter-owned, will claim three more victims Thursday, as...
View ArticleWorld Cup History Is Embroidered Into a Tapestry in the BBC’s Promo for the...
The FIFA World Cup happens just once every four years, and each one brings unforgettable moments that fans want to bask in forever. Thanks to the animated film "The Tapestry," created by BBC Creative...
View ArticleNielsen Will Now Measure YouTube TV Viewership on a Local Level
Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). Nielsen...
View ArticleThe Super Bowl and Winter Olympics Help NBC Repeat Its Season Win in the...
As the 2017-18 TV season winds down this week, NBC is walking away with the 18-49 demo win for the second straight year, marking its fourth victory in the past five seasons. The network is finishing...
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