Here Are CMOs’ Hottest Topics on LinkedIn So Far in 2018
In this edition of the LinkedIn Content Insights Quarterly, which covers the first quarter of 2018, we explore two areas of focus: content that caught the eye of chief marketing officers on LinkedIn,...
View ArticleDavid’s Bridal Names January Digital Its Agency of Record
David's Bridal named January Digital its new digital agency of record following a review launched in October. The New York-based indie shop, describing itself as a data-led, full-funnel agency and...
View ArticleThis May Be the Simplest Ad That’s Ever Saved Lives
Not every life-saving ad campaign has to rely on complicated new technology or emotional pleas for awareness. In this case, all it took was a piece of paper. Grey Group Poland recently brought together...
View ArticleTwitter Is Ready for Ramadan
The Ramadan holiday for Muslims began Tuesday night and will run through Thursday, June 14, and Twitter brought back its popular hashtag-triggered emojis. Twitter's redesigned crescent moon emoji will...
View ArticleHitchcock Muse Tippi Hedren Plays a Majestic Fortune Teller in Gucci’s New Ad...
Tippi Hedren is back! Not that she ever went away since her days as an actress in Hitchcock's Marnie and The Birds, but her most recent work is as the star in Gucci's advertising campaign for its new...
View ArticleThese Agency Creatives Made an A-to-Z Sexual Harassment Guidebook for the...
This week, the ad industry took tentative steps toward addressing sexual harassment within its ranks, as Time's Up Advertising held 14 meetings across the U.S. and Canada. During the Facebook...
View ArticleIt’s Time for Brands to Stop Complaining About Privacy Issues and Take an...
Facebook's ongoing collision with any remaining societal expectations of privacy has lit the world on fire with heated debate. As noted by The New York Times columnist Kevin Roose in his recent column,...
View ArticleFacebook Is Releasing 3 Features to Make Its Stories Easier to Use
Facebook announced three new features that are coming to Facebook Stories, initially launching in India and then going global shortly thereafter. Photos and videos captured via Facebook Camera will...
View ArticleStoli Taps Composer Hans Zimmer to Evoke Boldness With a Sonic-Driven Campaign
Vodka makes everything a little bit louder, and Stoli is capitalizing on that with its new sonic-driven campaign. In collaboration with agency Fred & Farid, Stoli launched a new global advertising...
View ArticleAxe Clarifies Much-Discussed Lyric From Recent Campaign: It Does Not Say...
For the first time in recorded history, something positive (or at least mildly amusing) has emerged from the rancid sewer that is the YouTube comments section. Earlier this year, Axe and its creative...
View ArticleWhy Conan O’Brien Says He’s ‘the Most Excited and Energized’ He’s Ever Been
At the start of her 2018 pitch to advertisers, Turner president of ad sales Donna Speciale promised, "Today will be different; it has to be." And while the upfront did include some return bits--"This...
View ArticleThis Agency Mom Is Going to Cannes, and She’s Taking Her Toddler With Her
With a big smile and a baby carrier strapped to her back, FCB Chicago senior copywriter Sarah Latz says she's ready for the 2018 Cannes Lions Festival. Typically, the essentials for Cannes include...
View ArticleAwkward Moments Are Celebrated in New Cerebral Palsy Foundation Campaign
There is no manual for how to live, and there are some awkward situations in life for which absolutely nothing could prepare you. An animated digital ad campaign from the Cerebral Palsy Foundation is...
View ArticleA New Line of ‘Bittersweet’ Ice Creams Commemorates the Crappy Year Mexico’s...
As 2018 rolls into summer, it's tempting to think that the world really did end in 2012 and we're all living in the hell we deserve. This sentiment is perhaps loudest in the United States, but Mexico's...
View ArticleJudge Sides With Redstones In Round One of CBS Lawsuit
A Delaware judge has denied CBS Corp.'s bid for a temporary restraining order as part of a lawsuit the network filed against controlling owner National Amusements Inc. (NAI) and its owners, Sumner...
View ArticleHow 3 of the Darkest, Most Unexpected Ads Challenged Creatives to Step Up...
Even when sitting in the sun, David Kolbusz is a man who appreciates darkness. Adweek sat down with the CCO of Droga5 London to talk about his favorite ads of all time, and Kolbusz was quick to name...
View Article4 Steps That Will Make Your Company’s Customers Into Superfans
Every business has the potential to create high-value superfan customers, but few take the time to employ the smart tactics necessary to do so. A superfan is a consumer who over-indexes in his or her...
View ArticleBloomberg’s Cover Features a Portrait Created by AI, and … It’s Something
The portrait on the new cover of Bloomberg Businessweek was created using artificial intelligence. Truly. Robbie Barrat taught computers how to paint and has been experimenting with different types of...
View ArticleFacebook Stories Now Has 150 Million Daily Users, So Here Come the Ads
More than 150 million people are now viewing Facebook Stories every day, so now is a fine time for the social network to begin the process of monetizing them. Pointing out that Instagram Stories had...
View ArticleHeineken Is Conducting a Market-by-Market Review of Its Global Media Business
Global brewing conglomerate Heineken, currently the world's second-largest beer company, has been conducting a review of the media planning and buying business for its namesake brand around the world,...
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