NBC Moves Its Three Chicago Dramas to Wednesday, While SVU Shifts to Thursday
After several years of sprinkling its Chicago dramas throughout its schedule, NBC will have the Dick Wolf-produced shows join forces on Wednesdays this fall, creating an all-Chicago lineup. In other...
View ArticleCBS Is Suing Majority Owners Sumner and Shari Redstone
CBS is going hostile against parent company National Amusements Inc. (NAI) by suing the company and its owners, Sumner Redstone and his daughter Shari Redstone. The network claims the Redstones...
View Article‘Around 200’ Apps Have Been Suspended From Facebook Pending Further Review
Facebook said Monday that it has suspended "around 200" applications from its platform "pending a thorough investigation into whether they did in fact misuse any data." Vice president of product...
View ArticleIs This the Most American Bratwurst Ad Ever? Tammy at Johnsonville Sure Hopes So
The phrase "how the sausage gets made" isn't usually a positive expression, but Johnsonville and Droga5 turn the topic into a patriotic celebration, complete with an employee's shirt announcing, "You...
View ArticlePom Wonderful Looks at How Being Impaled by a Dolphin Can Help You Embrace...
Keen observers might notice something a tad unusual going in Pom Wonderful's latest campaign. Somehow, this guy's been impaled by a live dolphin. So, now he goes through his daily routine--taking...
View ArticleWhy Brands Need to Remember That Tech Advancements Have Unexpected Consequences
On June 29, 1956, President Dwight Eisenhower signed the Federal-Aid Highway Act of 1956, leading to the creation of America's Interstate Highway System. Finished 35 years later, one-quarter of all...
View ArticleIPG’s Amazon Lead Moves to Barkley Consulting Arm, Takes Former Employer as...
Today, Kansas City's Barkley announced the hiring of IPG veteran Jim Elms, who will hold two roles as both chief engagement officer of the indie agency and CEO of its consulting arm, FutureCast. Elms'...
View Article5 Reasons Why Award Shows Still Resonate With Creatives
Without wishing to sound like the director's cut of a Demi Moore movie, let's start with full disclosure: I'm involved in an awards show. The Epica Awards, to be exact, which as far as I know is still...
View ArticleHow CMOs Can Navigate the C-Suite
For virtually every kind of communication, there's exclusive language. In mobile messaging, emojis convey emotions. For composers, sheet music indicates the measures and melodies. Even baseball has its...
View ArticleUber Promises to Do Better in a New Brand Campaign Featuring the Company’s CEO
After a rough 2017 and a series of brand missteps--including an investigation into workplace harassment--Uber is finding new ways to improve its brand. One way is through letting riders rate their...
View ArticleDraftKings and FanDuel Prepare to Cash-In on the Supreme Court’s Ruling on...
Fantasy sports brands are about to cash-in big on the Supreme Court's landmark ruling that has declared a federal law against sports betting unconstitutional. New Jersey today won a challenge against...
View ArticleA Breakdown of All the Offensive Content Facebook Removed in the First...
In its latest attempt at transparency, Facebook is disclosing--for the first time--exactly how much offensive content it finds and removes on the platform. Today, the social network revealed how many...
View ArticleSnapchat Is Providing a Clearer Picture of How Its Data Is Collected and Used
Between Facebook's litany of privacy issues and the General Data Protection Regulation taking effect in the European Union May 25, privacy is a hot-button topic in the social sector, and Snapchat is no...
View ArticleSpotify Pushes Its Free Tier With Fake Movie Trailers and Witty Outdoor Ads
Music is a powerful thing. An artist can bring even the most unlikely of people together, while an ultra-catchy song can lead you to play that track over and over again, no matter the circumstances....
View ArticleBrooklyn Decker and Andy Roddick Are Advertising’s Newest Charmingly Adorable...
Dietz and Watson has been a family-owned company for over 80 years, so their food's role in family life is a point of pride. That's why, when the Philadelphia-based deli brand decided to bring on...
View ArticleFacebook: Here’s How to Ask for Location-Based Recommendations
Did you know Facebook allows you to ask your friends to recommend places to visit in specific cities (even your own)? For instance, if you're planning a vacation, you may want to ask your friends for...
View ArticleFacebook Welcomed New Measurement Partners for Ad Viewability, Mobile
Facebook announced the creation of a Facebook Marketing Partner program for marketing mix modeling, as well as new measurement partners in viewability and mobile applications and an update to its view...
View ArticleHow to Become a Pro at Marketing in a Nascent Industry
The newfound transparency in the once-illicit cannabis business creates instant appeal as well as consumer security. It's a good time to be marketing this space. However, while the industry flourishes,...
View ArticleOn the Adweek Podcast: Media-All Stars and Hiring Stunts
Media agency execs play a crucial but often-underappreciated role in the marketing world. This week, Adweek honors 17 of the media industry's brightest minds in our annual Media-All Stars Issue. On...
View ArticleChris Pratt’s Velociraptor Is a ‘Service Animal’ in This Fun Jurassic World 2...
The vast majority of people who bring service animals into restaurants or onto airplanes most certainly need them. But there's always someone trying to game the system to bring on a beloved, but...
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