These Two Gritty, Post-Apocalyptic Short Films Are Surprisingly Interconnected
Pop culture has been so saturated with the undead over the past decade, it's hard to muster much enthusiasm for yet another zombie apocalypse. I mean, we get it: Zombies surround a pocket of survivors,...
View ArticleAt Its Upfront, Screenvision Makes a Case for Investing in Ads at the Movies
Screenvision Media reiterated the case at its upfront event for investing in ads at the movies. Seeing an ad on the big screen captures the audience's attention better than TV and the audience feels...
View ArticleFacebook Messenger Platform 2.4 Added Customization to Its Customer Chat Plugin
Facebook Friday announced the release of Messenger Platform 2.4, highlighted by new customization options for its Customer Chat Plugin. Alex Muramoto, a developer advocate for Messenger Platform,...
View ArticleThe Martin Agency Creates New Executive Committee-Level Position of Chief...
Today IPG's The Martin Agency announced that it has created the executive committee-level position of chief client officer and designated veteran Danny Robinson for the role. Robinson will be...
View ArticleAfter Users Absolutely Hated Its Redesign, Snapchat Is Rolling Back the Changes
After months of criticism about its redesign, Snapchat is rolling back key changes after user frustration led to slower growth. This week, the company has begun updating its iOS app so that snaps and...
View ArticleInstagram’s Emoji Slider Sticker Added a New Element to Polling Friends and...
Instagram users now have a new way to solicit opinions from their friends and followers. The Facebook-owned photo- and video-sharing network introduced its emoji slider sticker, which enables users to...
View ArticleHow Brands and TV Networks Are Planning to Capitalize on Royal Wedding Fervor
The heavily anticipated royal wedding of Prince Harry and Meghan Markle is just two weeks away and we can expect viewing parties aplenty. The real party though will be the windfall for companies with...
View ArticleKiwi Shoe Polish Tracked Down the Shoes of Famous Figures and Told Their...
Muhammad Ali, Ernest Hemingway, Amelia Earhart and Abraham Lincoln all made their mark on history and left the world with big shoes to fill--but whatever happened to their actual shoes? Shoe polish...
View ArticleWhy Live Video is the Apex of the TV-Digital Convergence
The media industry is in the midst of a land grab. In the past couple of weeks alone, courtesy of the NewFronts, we've seen Twitter unveil a slate of livestreaming programs, coupled with new video...
View ArticleBrands Are Creating Virtual Influencers, Which Could Make the Kardashians a...
We all know that spokespeople and endorsers can be erratic. Wild antics can generate negative PR and damage brands. What if you could eliminate the threat of a spokesperson going rogue while still...
View ArticleInstagram: Here’s How to Use the Emoji Slider Sticker
Instagram released an emoji slider sticker for use in Stories, which allows your followers to answer questions using a sliding scale, rather than choosing one of two pre-determined answers. Our guide...
View ArticleWorkplace by Facebook Released a Microsoft Installer Package for Workplace Chat
Workplace by Facebook released a Microsoft Installer Package to ease the process for information technology teams dealing with its Workplace Chat features. The MSI will enable IT teams to install and...
View ArticleThe One Show to Honor Project Calling Russian Election Meddling the Century’s...
Even President Trump now acknowledges, however begrudgingly, that a group of Russian political actors made a concerted effort to interfere with the 2016 United States presidential election via...
View ArticleGoogle’s Latest Updates to Its Assistant Are Creepy—and Exactly What We Asked...
The Google Assistant might finally jump ahead of Amazon's Alexa in the race for user-friendly (if not potentially creepy) artificial intelligence. .@Google's new AI assistant sounds exactly like human...
View ArticleWhat to Get for the Mom Who Wants ‘Nothing’ on Mother’s Day? This Touching Ad...
The moms in this commercial don't expect the usual gifts for Mother's Day. "Nothing, nothing. I don't want anything," one says as the spot begins. "No chocolates, jewelry," adds another, while a third...
View ArticleRyan Reynolds Apologizes to David Beckham in New Trailer for Deadpool 2
20th Century Fox's new trailer for the May 18 release of Deadpool 2 opens with David Beckham watching Ryan Reynolds' character cracking a joke about his voice in the original Deadpool film. The rest of...
View ArticleContests Require Careful Strategy or Risk Being Dismissed by Audiences
Giveaways are dime a dozen across social media. Effective, legal, responsible and on-brand competitions, however--not so much. Cluttering up your newsfeed, thanks to shares and tagging, and popping up...
View ArticleFox Revives Tim Allen’s Last Man Standing One Year After ABC Canceled It
One more sitcom revival is coming to TV next season--but unlike Roseanne, Will & Grace, The X-Files and the upcoming Murphy Brown, this returning series isn't a '90s hit. Next season, Fox is...
View ArticleNBC Rescues Brooklyn Nine-Nine, Just One Day After Fox Canceled It
Step aside, Last Man Standing: yet another canceled broadcast sitcom has come back from the dead. NBC has picked up Brooklyn Nine-Nine for a sixth season, the network announced late Friday night. The...
View ArticleA Baby Brand Has Created ‘The World’s First Team of Pregnant Superheroes’
Our society is superhero-obsessed at the moment, but one superpower has largely been overlooked: being a mom. To that end, baby products brand Summer Infant has decided the time has come to deliver the...
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