Ikea ‘Bullied’ a Potted Plant While Encouraging Another, Then Showed...
How powerful is positive reinforcement? For humans, it's undoubtedly vital in terms of helping us grow and succeed from a young age. But what about for plants? Ikea and agency Memac Ogilvy Dubai wanted...
View ArticleThink You Know Colombia, Patrón? This Amazing Campaign Ambushes You With Facts
What's the first thing you think of when somebody mentions the South American nation of Colombia? Do you immediately muse about the literary works of Nobel laureate Gabriel Garc?a M?rquez? Perhaps the...
View ArticleLinkedIn: Here’s How to Add Recommended Content to Your Feed
Did you know LinkedIn allows you to follow recommended topics, companies and users in order to add related content to your home feed? Our guide will show you how this works. Step 1: Tap the three dots...
View Article9 Cannabis Companies Unite to Show a Potential Glimpse Into the Industry’s...
There's a social component to smoking pot--puff, puff, give--and now some of the industry's purveyors are taking this collectivist philosophy to its marketing approach. Despite some of the smoke and...
View Article4 Big GDPR Concerns for Brands, Agencies and Vendors
Europe's General Data Protection Regulation (GDPR) has been compared to Y2K, the millennium software bug that caused unnecessary panic about computers crashing--not to mention planes falling out of the...
View ArticleHere’s What Broadcasters Are Focusing on as They Finalize Next Season’s Lineups
With just five days to go until the broadcast upfronts begin, it's crunch time at the five broadcast networks, as execs finalize their schedules for the 2018-19 TV season. They're determining which...
View ArticleWPP Wins Global BP Review and Launches a Dedicated Unit
Global oil and gas giant BP (formerly British Petroleum) has selected WPP as its global agency partner after a review that began in mid-2017, extending a relationship with the holding company that...
View ArticleJeffrey Wright Debates Jeffrey Wright in a Meditation on Fear, Created by The...
It's a scary world, and things might seem particularly bumpy right now. But that doesn't mean you have to panic ... at least, not all the time. A new ad from The Atlantic and HBO is promoting a...
View ArticleA Massachusetts Burger King Just Asked the Neighboring Wendy’s to Prom....
In Lynn, Mass. two fast-food chains reside next door to each other: Burger King and Wendy's. While the placement was likely to be an annoyance of corporate overlords at one time (wouldn't you try and...
View ArticleThe New York Times Is Getting a Show on FX Based on Its Podcast, The Daily
At its NewFront presentation last week, New York Times executives spent a lot of time talking about taking their journalism off the page, and developing film and TV projects. Assistant managing editor...
View Article4 Ways NewFronts Made Video Accessible for Business-to-Business Brands
The 11th annual NewFronts wrapped up late last week in New York City, and we learned that video is now everywhere, which should excite marketers regardless of their industry. Video is more than an...
View ArticleTV’s Landscape Is Evolving, and Marketers Need to Adapt
Three years ago, our management team was debating how we should enter the television space. At the time, the majority of our revenue was in digital and programmatic. We were trying to answer the...
View ArticleSwag Isn’t Just Promotional—It’s a Symbol of Confidence in Your Brand
Promotional items should be more than just pens and brochures. Swag is a statement. It shows how much you believe in your brand. Jeremy Parker from Swag.com tells Adweek about the origins of the word...
View ArticleBurger King Used Instagram Stories to Create Burgers, Then Turned the Data...
Burger King Spain knows you spend all day looking at Instagram stories, so why not build your own Whopper while you're at it? The brand created nine stories, one for each of the traditional Whopper...
View ArticleHow Social Media Actually Boosts Efficiency in an Office Environment
With more than 71 percent of businesses now advertising on social platforms, it's safe to say that social media isn't going to disappear anytime soon. However, in an office environment, are these...
View ArticleThis Is What Trump’s Resignation Would Sound Like, According to One...
Want to know what Donald Trump resigning from office would sound like? Multicultural agency Alma and postproduction company Histeria Music have you covered. Histeria Music approached Alma with the goal...
View ArticleVisa Tackles World Cup FOMO With Zlatan Ibrahimović in Its Latest Global...
Some people are lucky enough to attend the World Cup in person, but for many, watching it on TV is the next best alternative. Visa's latest global marketing campaign is aimed at making all sports fans...
View ArticleLeo Burnett’s Arc Worldwide Names First Chief Strategy Officer
Leo Burnett Group shopper marketing and activation network Arc Worldwide has promoted Elizabeth Harris to the newly created role of chief strategy officer. Harris will oversee strategy across a client...
View ArticleDigital Advertising Revenue Grew 21% and Surpassed TV Ad Spend Last Year
Despite all the worries about ad fraud, ad blocking and other ailments of the internet, the growth of online advertising seems to show no signs of slowing down. According to a new report by PwC,...
View ArticleHow Non-Endemic Brands Can Tackle Esports Marketing Opportunities
Esports is either the best kept secret or the most poorly marketed piece of common knowledge for brands. Do a quick search, watch a few documentaries, and you'll realize that the esports industry is...
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