At the Kentucky Derby, Brands Focus on Being Part of the Experience, Not Just...
On Kentucky Derby day, home of "the fastest two minutes in sports," there's plenty of downtime at the Churchill Downs venue between thoroughbred races, and sponsors like Coca-Cola, Budweiser, Ram and...
View ArticleHow Innovating the Post-Purchase Experience Can Keep Consumers Coming Back
One of the worst parts about online shopping today? Tracking a package. Whether it's copying and pasting a dreadfully long tracking code or being prompted to log in using an often faulty link, the...
View ArticleCould an Ad-Free, Subscription Version of Facebook Be a Viable Option?
Rumors that Facebook is pondering an ad-free subscription option have been around almost as long as Facebook itself, but with the weeks of privacy-related heat the social network has recently faced,...
View ArticleMike’s Hard Lemonade Prepares You for Summer With Its New Campaign
With temperatures in the Northeast already reaching well into the 80s this past week and Memorial Day just a few weeks away, malt beverage brand Mike's Hard Lemonade launched a campaign priming viewers...
View ArticleWeedmaps Wants to Drive the Conversation on Marijuana With Hundreds of...
Weedmaps, a cannabis directory platform, doesn't want the general public to walk away with wrong nuggets of information around marijuana. So, it plans on continuing its "Weed Facts" campaign over the...
View ArticleMcDonald’s Designed a Big Mac-Themed Coke Can to Celebrate the Burger’s 50th...
An icon turns 50 this year: the Big Mac. This burger is the only sandwich found on the menu at every McDonald's location worldwide and is readily recognized as a symbol of the brand. So as McDonald's...
View ArticleNewFronts West Coast Plans to Have 16 Presenters Over 2 Days
Now that the weeklong Digital Content NewFronts in New York is over, advertisers can prepare for the next round of presentations. The Interactive Advertising Bureau, which operates the Digital Content...
View ArticleWhy Facebook Will Become the Most Trusted Spot on the Internet for Advertisers
Like many, I followed Mark Zuckerberg's congressional testimony closely. I couldn't help but feel a little sympathetic as I realized Zuckerberg's biggest challenge would be explaining to Congress what...
View ArticleFor ‘Naked’ Wonderful Pistachios, Venus De Milo Shows How She Spends Her Day Off
As one of the most famous pieces of art at the Louvre in Paris, Venus de Milo has a pretty heavy work week: 13 hour days, six days a week. But what about when she's off the clock? To promote its...
View ArticleWhy It’s Time to Update Your Instagram Hashtag Strategy
Trying to stand out on an application with more than 800 million monthly users is no easy task. While the Instagram shadowban may have scared you away from using hashtags on the Facebook-owned photo-...
View ArticleThe Ultimate Guide to 2018’s Broadcast TV Renewals and Cancellations
It's less than a week until the broadcast upfronts. Networks are in the process of locking in their lineups for the 2018-19 television season, making final decisions about which of their current shows...
View ArticleFacebook Proves It: Data Quality, Not Scale, Matters the Most
In digital advertising today, scale of data is a given. However, as of late, advertisers have started to recognize that scale is only as powerful as its effectiveness. Facebook's ongoing issues have...
View ArticlePublishers of Facebook Live Videos Got 3 New Features to Play With
Facebook introduced three new features for publishers creating Facebook Live videos: persistent stream keys, cross-posting and Live Rewind. Facebook Live product manager Matt Labunka detailed the new...
View ArticleFacebook IQ: Expecting and New Parents Flock to Online Communities
New parents--particularly mothers--will likely turn to online groups or communities for advice and connections, according to an Ignite 360 survey of 1,620 expecting or new parents in the U.S., ages 18...
View ArticleAll 6 Major Agency Networks Invited to Pitch for GSK’s Global Media Account
International pharmaceutical conglomerate GSK, or GlaxoSmithKline, has begun the process of reviewing its global media planning and buying business. Australian trade publication AdNews broke the news...
View ArticleKia’s ‘Text Drive’ Is an Interactive Book That Lets You Feel and Smell the...
As Kia geared up to launch its Stinger model last year, it wanted to do something special to help its first grand tourer model stand out--so agency Innocean cooked up a fun bit of custom publishing,...
View ArticleYou’ll Be Able To Stream Live UFC Content On ESPN+ Next Year
ESPN just got a shot in the arm for its new streaming service, as ESPN+ signs up the UFC for live fights and other mixed martial arts content. The deal will bring live UFC bouts to the service...
View ArticleBusinesses on Instagram Are Getting Calls to Action, Direct Messaging...
Instagram followed up its limited rollout of native payments with the addition of call-to-action buttons on select business profiles, as well as new ways for businesses to organize their Instagram...
View ArticleOn the Adweek Podcast: The Women Disrupting Marketing and Media
What does it mean to be a disruptor? For Adweek, it means women who are leading the charge in demanding more diversity, inclusiveness and gender equality in their industries. We spotlight 39...
View Article5 Ways to Improve Digital Collaboration in the Workplace
Digital collaboration is having a moment. Between the rapid expansion of global businesses, the rise of the mighty remote worker and the uber-relevant trend of flexible work weeks, businesses worldwide...
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