Halle Berry, Mika Brzezinski and Savannah Guthrie Highlight the Importance of...
When #MeToo inspired waves of women to speak out about sexual harassment, including in the ad industry and within agencies, the floodgates opened--and they won't be closing anytime soon. Honorees at...
View ArticleMcDonald’s Turned 8 Popular Menu Items Into Weather Icons for These Real-Time...
Out-of-home work is having a moment right now, and McDonald's it taking full advantage of that. Earlier this week the brand celebrated its 30th anniversary in Hungary with billboards of two of its...
View ArticleFacebook: Here’s How to Deactivate Your Account
Did you know Facebook allows you to temporarily deactivate your account? This allows you to stop others from viewing your profile and content, without actually deleting any of your information. If you...
View ArticleIn the Post-Driving Era, Audi Shows How Quickly We’ll Become Nostalgic for...
When the time of self-driving cars truly arrives, our lives are sure to be safer and more leisurely. But humans thrive on thrill and restlessness, so will we soon find ourselves too relaxed? That's the...
View ArticleAuntie Anne’s Launches a Clothing Line for Pretzel Lovers Everywhere
Auntie Anne's turns 30 this year, and to celebrate, it created an extensive clothing and accessories line complete with shirts, yoga bags and mugs. The line also debuts right in time for National...
View ArticlePop Hopes Its Linear-Loving Audience Will Help It Make Noise in the Upfront
As linear ratings continue to plummet throughout the industry, Pop network is heading into the upfront with an intriguing proposition for buyers: One-third of its audience is watching more linear TV...
View ArticleFacebook’s Ode to Connection Addresses How It’s Fixing Privacy and Clickbait...
Facebook has a brand problem. It's been brewing for years--and by the looks of the company's new brand campaign, one of its largest to date, it knows (or its in-house creative team, The Factory, knows)...
View ArticleSnapchat Introduced Snappables, AR-Enhanced Interactive Lenses
Snapchat Wednesday introduced a new type of augmented-reality-enhanced interactive lens, Snappables, calling them the first shared AR experiences on the messaging application. Snappables will begin...
View ArticleHow 8 Brands Assembled Their Marketing Tie-Ins With Avengers: Infinity War
There are a ton of questions surrounding this week's Avengers: Infinity War premiere. Touted as the final installment in a decade-long run of movies that started with 2008's Iron Man, there's been...
View ArticleDid InMarket Fudge Its Publisher Relationships?
Dotdash, the company formerly known as About.com that serves as the umbrella for content brands like Verywell, Lifewire and ThoughtCo, sent a cease and desist order to location marketing firm InMarket...
View ArticleFormer FCC Chairman Kevin Martin Is Facebook’s New Interim Head of Policy
Facebook is turning to a Republican Party-friendly face to help boost its lobbying efforts during these times of tumult for the company. Former Federal Communications Commission chairman Kevin Martin,...
View ArticleWhy This Company Is Aiming to Have the ‘World’s Best Living Room’ in Its...
Would you work more productively if you knew there 5,000 living plants surrounding you...on the 41st floor...of a Manhattan high-rise? That's what Salesforce is hoping as it prepares to open its...
View ArticleThis Initiative Turns Your Social Media Posts Into Letters to Congress Using...
It's easy to vent one's political frustrations on Twitter or Facebook. But the ephemeral nature of social media means such posts are easily ignored and soon forgotten. That's the impetus behind Change...
View ArticleWill the Sequel of Snapchat’s Spectacles Succeed Where the Originals Failed?
Snapchat released the second generation of its Spectacles camera sunglasses Thursday in the hopes that several improvements and new features will deliver better results than the initial version of the...
View Article7 Tips for Protecting Your Brand Against Cyberattacks
The price of falling victim to cybercrime is much costlier than simply losing data. Cyberattacks can permanently tarnish a company's reputation. Take the Target breach, for example. Last year, Target...
View ArticleTD Ameritrade and Havas Placed an Ad on the Blockchain
Late last week, TD Ameritrade planted--well, technically, embedded--a flag when they created what they said was the first ad inserted within the bitcoin blockchain. The ad, which appears on its own...
View ArticlePinterest Is Beta-Testing a Way to Factor Skin Tone Into Beauty-Related Searches
Pinterest is beta-testing a way to enable users to narrow down their beauty-related search results by skin tone. The test kicked off with four palette options, each representing a range of skin tones,...
View ArticleHave We Underestimated the Power of the Hashtag?
Hashtags, those little "pound symbols" accompanying a caption, post, or photo, have become as commonplace as emojis. And their ubiquity has made them incredibly effective: Tweets with hashtags earn...
View Article‘It’s a Tide Ad’ Joins Fearless Girl in Winning D&AD Awards’ Top Honors for 2018
One of those most sought-after awards in advertising, D&AD's Black Pencil, has gone to a Super Bowl campaign--and yep, it's a Tide ad. Saatchi & Saatchi New York's "It's a Tide Ad" campaign...
View ArticleThe ‘Palau Pledge,’ a Small Nation’s Bold Environmental Effort, Just Won a...
Tourism is the lifeblood of countless communities and nations around the world, but it can also be a seemingly unstoppable destructive force. In the stunningly beautiful Micronesian nation of Palau,...
View Article