Ford Launches Global Creative Review in Major Setback for WPP
WPP is facing another significant hurdle less than a week after the departure of CEO Martin Sorrell--one of its biggest clients, Ford, has launched a global creative review. A spokesperson for GTB, the...
View ArticleFacebook Is Expanding Its Testing of Pre-Roll Video Ads
More pre-roll video ads are coming to Facebook, but not to its News Feed just yet. Vice president of media partnerships Nick Grudin and product management director Maria Angelidou-Smith revealed in a...
View ArticleAfter Radical Revamp, MTV Enters Upfront With Its First Ratings Momentum in...
It was exactly one year ago that MTV president Chris McCarthy unveiled his strategy for breathing new life into the struggling network with a mix of live and unscripted shows. While he projected...
View ArticleMaltesers’ Wonderfully Awkward Diversity Ads Are Back, Featuring Hot Flashes...
British candy brand Maltesers proved once and for all that diversity initiatives don't have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in...
View ArticlePinterest Business Profiles Now Include Dynamic Cover Images, Monthly Viewers
Pinterest began rolling out a redesign of its business profiles last week in a process that it said will take a couple of months. The redesigned business profile includes a dynamic cover image, which...
View ArticleOgilvy Unveils ‘USA 2.0’ Restructuring Plan, Promises to Close Gender Pay Gap
Last week, WPP's Ogilvy & Mather announced major changes to its American leadership structure as the latest developments in an ongoing shift that global CEO John Seifert calls "Next Chapter."...
View ArticleBrands Hesitated With Marketing on Social Media, and They’re Doing the Same...
Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure or even where to begin. Today there's skepticism...
View ArticleTarget Executive Rejoins the Agency World With MDC Partners’ Colle McVoy
Typically, agency talent leaves to go client-side--but Minneapolis agency Colle McVoy flipped the script with the hiring of its new director of business development. Gina Gray joins Colle McVoy from...
View ArticleHow Frontier Communications Added $4 Million in Revenue With Direct Mail
Direct mail is far from dead--at least, if you're a telecom company that relies on people frequently moving to sign up for new services. As more groups like millennials in particular hop from apartment...
View ArticleNestlé Launches Review to Consolidate Portions of Its $633 Million North...
In an apparent cost-cutting effort, Nestl? recently launched a review to consolidate portions of its North American advertising business with four to six agencies, several sources have confirmed to...
View ArticleCourtyard by Marriott Focuses New Campaign on How Millennials Are Redefining...
Courtyard by Marriott, the largest brand within the world's largest hotel company, today is launching a new ad campaign focusing on the passions and lifestyle of its millennial guests rather than...
View ArticleDuncan Channon, California Public Health Program Launch Campaign Targeting...
If you thought the days of tobacco companies appealing to teens were long gone, Duncan Channon and the California Department of Public Health's CA Tobacco Control Program (CTCP) have a wake-up call for...
View ArticleYouTube Removed Over 9 Million Videos in Q4 2017, Mostly Spam and Adult Content
YouTube said it removed more than 9 million videos in the fourth quarter of 2017, with 6.7 million of those flagged for review by machines rather than humans. The Google-owned video site said the...
View ArticleTriHonda Sends $45 Million U.S. Media Account to Horizon
TriHonda Dealer Group, which consists of more than 60 New York, New Jersey and Connecticut-area Honda dealerships, confirmed to Adweek that it has chosen Horizon Media as its lead media agency...
View ArticleNielsen Social Content Ratings, Week of April 16: WWE Monday Night Raw Reigns
USA Network's WWE Monday Night Raw squeaked out a narrow victory in the Nielsen Social Content Ratings for the week of April 16. The weekly wrestling franchise totaled 2.843 million interactions across...
View ArticleVox Media Promotes Lindsay Nelson to Become Its First Chief Commercial Officer
Vox Media just promoted Lindsay Nelson to its first chief commercial officer. Nelson was previously the company's chief marketing officer, responsibilities she'll keep in her new position. "She has...
View ArticleInstagram Users Can Upload Multiple Photos, Videos to Their Stories
Instagram users can now upload multiple photos and videos simultaneously to their Stories. The Facebook-owned photo- and video-sharing network announced in a blog post Tuesday that all Android users...
View ArticleAmazon, GM and Volvo Are Now Offering In-Car Delivery in the U.S.
Amazon Prime members with compatible vehicles from Chevrolet, Buick, GMC, Cadillac and Volvo can have packages delivered directly to their cars. In-car delivery is available in 37 U.S. cities and...
View ArticleFrench Fashion Giant LVMH Places $386 Million U.S. Media Account in Review
LVMH (Mo?t Hennessy Louis Vuitton) has placed its U.S. media account into review. Two sources familiar with the review confirmed that an RFI has been issued and agencies invited to pitch. It is unclear...
View ArticleTwitter Updates Privacy Policies That Will Go Into Effect at the Same Time as...
Twitter has started to notify users about plans to update its Terms and Privacy Policy, which will go into effect next month on May 25--the same day as the European Union enacts its new privacy...
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