Amazon Will Keep Streaming Thursday Night Football for the Next 2 Seasons
Thursday Night Football has a new linear home in Fox during the next five seasons, but it is keeping the same digital partner in Amazon. The National Football League has renewed its deal with Amazon to...
View ArticleDiscovery Reels in Swedish Fish for Its First Shark Week 30th Anniversary...
The 30th anniversary of Shark Week doesn't air for another three months, but Discovery is getting an early jump on its marketing campaign for the event. The network is partnering with Swedish Fish for...
View ArticleFacebook’s Fundraisers Features Got Some New Functionality
Facebook Friday announced several updates to its fundraisers feature, highlighted by the ability for people to match donations to their nonprofit fundraisers. The social network also added four new...
View ArticleHow to Bridge the Gap Between Ecommerce and Retail With Click and Collect
The retail world is shifting like a pair of tectonic plates. One is erupting upward, with retail titans soaring to new heights and delivering innovative shopping experiences inspired by insight and...
View ArticleEx-WPP CEO Martin Sorrell Had His Pay Slashed by 71% Last Year
In a detailed annual 2017 report released today by WPP, the holding company revealed that recently departed CEO Martin Sorrell's total salary was cut by 71 percent in 2017 to $19.2 million (EUR13.9...
View ArticleWhy Ecommerce Brands Need to Diversify When They Rely Upon Other Platforms
The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been...
View ArticleIn a Clever Twist, Ikea Shows How a Bad TV Ad Can Turn Into a Good Ad for Ikea
Ikea's home-country agency, ?kestam Holst, is really doing an impressive job turning boredom into a marketing medium. The Stockholm-based creative shop, Adweek's International Agency of the Year for...
View ArticleIPG Outperforms Ad Industry on Strength of New Business Wins Despite Missing...
IPG outperformed its holding company rivals in the first quarter of 2018, hinting that its business might be on steadier ground. Still, the company slightly missed its earnings and revenue targets, and...
View ArticleIt’s Time for Brands to Jump Headfirst Into the Conversational Marketing Sphere
Brands have only scratched the surface of their marketing potential. Nearly 70 percent of digital sharing happens outside of social networks, out of sight of most marketers. I call this messaging area...
View ArticleMaria Menounos on Starting a Podcast, Her Relationship With Advertisers and...
Maria Menounos is an Emmy-winning radio show host, producer and entrepreneur. Menounos, who recently survived surgery to remove a brain tumor, talked with Adweek about her AfterBuzz TV network and how...
View ArticleFacebook Added a Sleep Mode to Messenger for Kids
Parents now have a way to make sure their offspring aren't sneaking peeks at Messenger Kids under their blankets while they're supposed to be asleep. Product manager Tarunya Govindarajan announced in a...
View ArticleHere’s How BBC News Is Bringing a Trusted, Global Mindset to Digital
BBC News put on its second annual Digital Content NewFront presentation this afternoon at the Dream Hotel in New York, and the company's executives and talent hammered home the theme of "global" and...
View ArticleDoner Creates New Group to Help Marketers Better Navigate Data and Consumer...
Doner, a full-service creative shop in Detroit, has launched a new consumer connections practice designed to help marketers leverage data more effectively and better understand consumer behavior that...
View ArticleWeight Watchers Names Anomaly as Creative Agency of Record After a Review
Weight loss and lifestyle brand Weight Watchers has picked MDC Partners' Anomaly as its new lead creative agency after a review, according to several parties with direct knowledge of the business. "We...
View ArticleWhatsApp Co-Founder Jan Koum Is Leaving Facebook
WhatsApp co-founder Jan Koum announced Monday that he is leaving the messaging application and parent company Facebook. He revealed his departure in a Facebook post, saying that he would take some time...
View ArticleHulu’s New CEO Works to Capitalize on the Momentum of The Handmaid’s Tale
When The Handmaid's Tale premiered one year ago, the Elisabeth Moss drama changed Hulu forever. "That show's success created awareness for Hulu that wasn't there in the creative community and within...
View ArticleWhy the NBA, NFL and MLS Are Trying to Compete With Established Esports Leagues
It's no secret esports is booming as mainstream media companies like ESPN and Turner Broadcasting sign on--all with an eye toward reaching young men and the advertisers that would follow. But for the...
View ArticleAGW Is Not Your Average Agency, and That’s What Brands Love About It
At AGW Group, authenticity is revered. "The success of our agency rests purely on our culture," explained CEO Adam Gorode, who co-founded the Brooklyn culture marketing shop five years ago. "We've...
View ArticleOnline Underwear Brands Are Using Comfort, Innovation and Great Ads to Win...
Ladies' lingerie brands are the latest in the fight to fend off digital upstarts. For years, Victoria's Secret has been the dominant brand, with roughly 50 percent of the women's underwear market...
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