The Martin Agency Promotes Karen Costello to CCO in the Wake of Joe...
The Martin Agency of Richmond, Va., has promoted executive creative director Karen Costello to chief creative officer, a role left unfilled since her predecessor Joe Alexander departed last December...
View ArticleNielsen Social Content Ratings Will Now Include Instagram
In January 2016, Nielsen added data from Facebook to its already existing Nielsen TV Twitter Ratings, rechristening the offering Nielsen Social Content Ratings. Nick Grudin (now vice president of media...
View ArticleApple Gets Its Animojis to Sing Nominated Songs in Amusing Ads for the Grammys
Animojis are one of the more buzzed-about features of iPhone X. The phone's TrueDepth camera analyzes your facial expressions and mirrors them in a dozen different Animojis, creating little animations...
View ArticleWhy You Should Be Prepared for Facebook Ad Prices to Rise
Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent...
View ArticleAnother Campaign Wants You to Adopt a Dog After Listening to Its Playlist
Dieste's got your new Jam! We're referring to the computer-generated star of the agency's unconventional push for nonprofit Dallas Pets Alive. He's not the typically cute, cuddly canine we've come to...
View ArticleFacebook Launched a Gaming Creator Pilot Program
Facebook officially launched its Gaming Creator Pilot Program, aimed at helping video game content creators build their audience on the social network. In a Facebook Games blog post, Leo Olebe, global...
View ArticleApple’s Beats to Bring More Work In-House as Lead Agency Anomaly Takes ‘a...
Beats Electronics, the brand formerly known as Beats by Dre that was acquired by Apple in 2014 for $3 billion, is making more big changes to its ever-fluid global ad agency roster. According to...
View ArticleAmazon Imagines What Would Happen If Alexa Lost Her Voice in 30-Second Super...
Amazon will be in the Big Game. The tech giant has released a 30-second teaser for its Super Bowl spot, which will be 90 seconds and run during the fourth quarter. The teaser imagines what would happen...
View ArticleSonos Closes Its Flagship Store in New York to Support Net Neutrality
Sonos, the consumer electronics company most well-known for its smart speakers, is closing its flagship New York store today with an accompanying message about the importance of net neutrality. The...
View ArticleIt’s Jack vs. Martha in This Celebrity Feud of a Super Bowl Campaign
Jack in the Box has a new line of premium specialty sandwiches called the "Food Truck Series," and it's as good as anything Martha Stewart could cook up. That's the premise of the fast-food chain's...
View ArticleInside the First Super Bowl Ad From NBCU’s In-House Agency, Starring Iggy Azalea
When Monster Products founder and CEO Noel Lee prepared to shoot his company's first Super Bowl ad--in fact, its first ad, period--two weeks ago, "I thought it was just going to be two guys and a...
View ArticleStranger Things’ David Harbour Will Star in Tide’s Super Bowl Ad Campaign
Stranger Things star David Harbour will be stepping out of the Upside Down and into a Tide ad next weekend for the 2018 Super Bowl campaign. Harbour, who plays the beloved Sheriff Jim Hopper in the...
View ArticleChris Pratt Stars in Funny, Fitness-Focused Super Bowl Spots for Michelob Ultra
Michelob Ultra is going big for the Big Game. The brand is running two 30-second spots--one in the second quarter and one in the fourth--and they've got a very fit Chris Pratt in their corner. While...
View ArticleHBO Turned NYC’s Steam Vents Into Blazing Joints for High Maintenance
Here's an inventive bit of out-of-home advertising from HBO--New York City steam vents that were turned into glowing joints for season 2 of High Maintenance, the show about a marijuana-dealing...
View ArticleHow Super Bowl Arrivals in Minneapolis Will Suddenly Be Whisked Off to...
Nobody really wants to be in an airport. But a clever tourism stunt around next weekend's Super Bowl in Minneapolis offers an unexpected way to get out. Imagine walking through the terminal, past...
View ArticleMicrosoft Partners With Publicis to Develop Global AI Platform Marcel
Today, Publicis Groupe announced that its much-discussed global AI platform Marcel will be developed with the help of one of the world's largest and longest-standing tech companies--Microsoft....
View Article30-Year DDB Chicago Veteran Leaves for Epsilon
Barry Burdiak, a veteran of DDB Chicago for nearly 30 years who has won six Cannes Lions and recently helped win the McDonald's account, is leaving the agency to lead a team in Chicago for data-driven...
View ArticleFacebook Messenger: Here’s How to Temporarily Turn Off Notifications
Have you ever wanted to temporarily turn off notifications from your Facebook Messenger conversations? Our guide will show you how to do just that. Note: These screenshots were captured in the...
View ArticleThe New Call of Duty Ad Shows You How to Take Gaming Way, Way Too Far
Is it possible to be too steeped in game play and alternate realities, allowing them to bleed over in an unhealthy way into every part of daily life? Not according to these hardcore friends, who take...
View ArticleMichael Bolton Belts Out ‘Said I Read You … But I Lied’ in Ad for Audiobooks
There's just no stopping the self-referential Michael Bolton, who has made a second career out of poking fun at himself everywhere from commercials (Pizza Hut, Starburst, Honda) to SNL skits (with The...
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