CBS Is Reviving Murphy Brown Next Season
Once NBC's revival of Will & Grace became one of this season's biggest hits--and ABC scheduled a Roseanne return for midseason--it was only a matter of time before a rival decided to bring back...
View ArticleWieden + Kennedy London Fires Partner, Chief Strategy Officer and 10-Year...
This week, Wieden + Kennedy London fired chief strategy officer Paul Colman, a global partner who spent more than 10 years with the agency. "I can confirm that Paul Colman will no longer be working at...
View ArticleNeglecting Minorities in Marketing Efforts Is a Major Branding Blunder, Says...
Black Americans are collectively expected to spend $1.4 trillion by 2020, according to Nielsen's latest estimates, yet advertisers are still not marketing to diverse audiences. Bold Culture, the...
View ArticleWhy LinkedIn Integrated Its Sales Navigator With Its Campaign Manager
LinkedIn announced in October that its Sales Navigator tool would integrate with Campaign Manager to help marketers improve targeting--a move that monetizes its mountain of business data for both sales...
View ArticleAgencies Don’t Expect to Spend More on Snapchat With New Content-Sharing Tools
Snapchat may be trying to revamp its app to entice new users, but advertisers aren't buying it. On Tuesday, Snapchat said it planned to add a button called Stories Everywhere that will allow users to...
View ArticleEmerson Fittipaldi and a Mystery Celeb Will Star in Kia’s Super Bowl :60 for...
Kia will use a 60-second spot on Super Bowl LII--starring racing legend Emerson Fittipaldi and a second mystery celebrity--to advertising the Stinger, its forthcoming sports sedan. This is the Korean...
View ArticleFebreze Introduces a Man Whose ‘Bleep’ Doesn’t Smell for the Brand’s Second...
Febreze is back in the Super Bowl with another bathroom-themed spot created by Grey New York. Last year, the brand's first year in the Super Bowl, Febreze focused on how football fans could avoid a...
View ArticleThe True Origins of Branded Content Are Much Stupider Than You Thought
You might think branded content is a relatively newfangled marketing ploy. But one production company wants you to know it's actually been around for a while--actually, since the days of Michelangelo's...
View ArticleLexus Drops Super Bowl Spot for LS 500 Featuring Marvel’s Black Panther
Toyota-owned Lexus dropped an extended version of its action-packed Super Bowl LII ad, "Long Live the King," today, showcasing both the 2018 Lexus LS 500 and the upcoming Marvel Studios superhero film,...
View ArticleAmazon Pulls Pro-Slavery Kids’ Clothing From Website Following Social Media...
Following a wave of criticism from shoppers, social media users and anti-slavery organizations, Amazon pulled various products with the slogan "Slavery Gets Shit Done" off its website. The offending...
View ArticleDazzling Sights, Sounds and Star Power Propel Adidas Originals’ Latest Brand...
Adidas Originals boldly celebrates the creative spirit and its ability to break through demoralizing cycles of complacency in a dazzling new brand video. Developed by Johannes Leonardo, the 90-second...
View ArticleInstagram: Here’s How to Add a GIF to a Story Post
Instagram recently introduced the ability for users to add GIFs to their Stories posts, in the same way that they would add normal stickers. Powered by Giphy, this feature allows users to browse...
View ArticleFirst Female Celebrity Colonel Sanders, Reba McEntire, Sings a Honky-Tonk...
KFC has a new celebrity wearing Colonel Sanders' signature white suit and goatee--Reba McEntire, who stars in a new 60-second spot promoting the fried-chicken chain's new Smoky Mountain BBQ flavor. A...
View ArticleCBS Won’t Let the Winter Olympics Interfere With Its Promo Plans During the...
Other than NFL playoff games, there's no bigger annual spotlight for CBS than the Grammy Awards, which airs Sunday. Last year's show was 2017's No. 9 most-watched single telecast by Nielsen, with 27.6...
View ArticleVerizon Shows What It Took to Wire U.S. Bank Stadium for 73,000 Fans at the...
When the Falcons faced off against the Patriots in Super Bowl LI last year, Verizon customers at Houston's NRG Stadium--where Verizon had installed some 900 antennas--burned their way through 11...
View ArticleBudweiser Highlights Disaster Relief Efforts, Real Employees in 60-Second...
Over the last 30 years, Budweiser has donated 79 million cans of water to disaster relief. Last year alone, Budweiser donated three million cans of water to disaster relief for people in need in Texas,...
View ArticleTV May Affect the Brain, But Influencer Marketing Affects the Heart
Marketing and advertising have evolved in many ways over the past decade, particularly with the ways we consume media, most notably social media. The advent of social media has ushered in a new wave of...
View ArticleBET Experimented With AR Hair Dryers to Promote the Second Season of The Quad
Tricia Clarke-Stone had a problem. BET had asked her company, WP Narrative_, to create an augmented reality campaign for its TV show The Quad, along with a series of live events, that would generate...
View ArticleAmazon’s First Ad for the Echo Spot Is About Togetherness, Not Shopping
Ah, Alexa. The voice assistant that, like Amazon, wants to be your everything. But "everything" isn't really a position. With Apple's Siri going (Rock!) hard on facilitating your sassy lifestyle, and...
View ArticleMcDonald’s Taps New Leaders to Oversee Brand Content and Cultural Engagement
McDonald's USA has appointed two new leaders to its marketing team. Kenny Mitchell joins as the fast food conglomerate's vice president of brand content and Lizette Williams comes aboard in the...
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