3 Powerful Ways Augmented Reality Is Disrupting the Customer Journey
When Pokemon Go came out in 2016, the general public lost their damn minds. Within days of its release, the augmented reality-based game had millions of players from all age demographics going to great...
View ArticleSuper Bowl LII Teams Dominate Likes, Comments on Facebook, Twitter, Instagram
They may have lost in their respective conference championship games, but the Minnesota Vikings and Jacksonville Jaguars dominated Facebook, Twitter and Instagram from the National Football League's...
View ArticleAmnesty International Hypnotized People to Make Them Feel the Full Horror of...
Amnesty International in the Netherlands wanted people there to have a better understanding of what refugees suffer through. So it hypnotized them and walked them through it firsthand, as depicted in a...
View ArticleSnap Launches Bitmoji Deluxe With Hundreds of New Emoji Customization Options
Snap Inc. revealed Bitmoji Deluxe, an upgraded version of its Bitmoji personalized emoji. Bitmoji Deluxe offers more emoji customization options than were previously available, including new skin...
View Article5 Trends That Will Propel Brands Forward in 2018 and Beyond
Looking back on it now, it's clear that 2017 was a momentous year for marketing. Artificial intelligence moved from hype to driving unprecedented personalization. Companies began breaking down silos,...
View ArticleNetEase, Mattel Launched Uno on Facebook Messenger
NetEase and Mattel launched Uno on Facebook Messenger, allowing users to play the classic card game with friends and strangers around the world. Uno features three different gameplay modes. Quick Play...
View ArticlePeyton Manning Returns to the Super Bowl as Universal Parks &...
Peyton Manning is returning to the Super Bowl. The retired NFL star is appearing in a 30-second in-house ad for Universal Orlando Resort and Universal Studios Hollywood, part of Comcast's NBCUniversal,...
View ArticleVice to Fully Merge Carrot Creative Into Virtue
Vice Media announced today that it will combine all its advertising ventures under the umbrella organization Virtue Worldwide. The news comes one year after the youth-oriented company created the...
View ArticleJohn Krasinski Tries to Save the World In Amazon Prime Video’s First Super...
Alexa won't be the only big Amazon brand featured in Super Bowl LII. In addition to a 90-second Amazon ad airing in the fourth quarter, the company has also purchased a 60-second ad to spotlight its...
View ArticleInfographic: Patriots Fans Love Five Guys Burgers While Eagles Fans Like...
In 2016, Americans ate about 14 billion hamburgers, 1.3 billion wings and guzzled 51.7 million cans of beer, according to the National Restaurant Association. This year's 1.35 billion wings is the...
View ArticleFox Outbids NBC and CBS to Land Thursday Night Football for the Next 5 Years
CBS and NBC's run of broadcasting Thursday Night Football games is over, as Fox Sports has landed rights to the NFL's Thursday night package for the next five years. Under the deal, which was announced...
View ArticleSprint Will Return to the Super Bowl With a Special Robotic Guest
With the help of two 15-second teasers and a robot named Evelyn, Sprint announced today its return to the Super Bowl on Feb. 4. The spot will be handled by creative shop Droga5, which produced last...
View ArticleThe Genius of E*Trade ‘Monkey,’ the Most Subversive Super Bowl Ad Ever
Whenever we sit down with creative directors for our "Best Ads Ever" video series and ask about their favorite Super Bowl spot, we often--not surprisingly--hear "1984." But a close second, eclipsing...
View ArticleMichelob Ultra’s Second Super Bowl Spot Features Star Athletes, Chris Pratt...
What do U.S. Open golf champion Brooks Koepka, 11-time World Surf League champ Kelly Slater, 2017 New York City Marathon winner Shalane Flanagan and Chris Pratt have in common? They like staying fit,...
View ArticleDr. Oz Stars in a Super Bowl Spot for Turkish Airlines, Which Will Air the...
Turkish Airlines is kicking off a new campaign starring Dr. Oz during the Super Bowl. The airline has released a 10-second teaser for its Big Game ad. It's unclear how long the ad will be, which...
View ArticleHow Adobe Is Using Photoshop to Restore Family Pictures Damaged by Hurricane...
When Hurricane Harvey tore into Texas late last summer, it devastated homes, communities and lives. But what it did to victims' cherished mementos might have been overlooked in the initial heavy...
View ArticleWendy’s Super Bowl Ad Makes an Epic Burn About McDonald’s
Wendy's is urging consumers to "skip the hamburgers at the Frozen Arches" in a Super Bowl ad that will run during Sunday's game. Wendy's promo pulls copy directly off of McDonald's website and tries to...
View ArticleHyundai Warms You Up for the Super Bowl With a Cute Ad About a Different Kind...
We still don't know what Hyundai and Innocean USA are planning for their in-game Super Bowl spot on Sunday, following last year's ambitious stunt. But they will start things off right by airing a fun...
View ArticleWomen, Minorities Are Still Underrepresented on the Boards of Social Media...
This year has been a busy one for outgoing American Express chairman and CEO Kenneth Chenault. He will join venture-capital firm General Catalyst Partners as sole chairman, was added to the board of...
View ArticleR/GA Promotes Veteran Executive to New Global Chief Design Officer Role
R/GA announced today the promotion of Richard Ting, an 11-year employee of the agency, to executive vice president and the new role of global chief design officer. The shop said in a statement it is...
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