Nielsen’s New CEO: Critics Said Company ‘Wasn’t Moving Fast Enough. I Can...
As Nielsen's new CEO, David Kenny, settles into his job, he says he's all ears. "I'm keen to hear, and my team is keen to hear, what the industry needs, how it's evolving and making sure that we're...
View ArticleWPP’s Dedicated Ford Agency GTB to Lay Off 2% of Global Staff Following...
GTB, the global network dedicated to serving WPP's single largest client, Ford Motor Company, confirmed today that it will lay off approximately two percent of its total staff around the world. The...
View ArticleWPP Hires Away Longtime Publicis Vet to Serve as First Chief Marketing and...
WPP has hired Laurent Ezekiel, a longtime Publicis Groupe and Digitas veteran, to be its first chief marketing and growth officer, WPP CEO Mark Read wrote in an internal email acquired by Adweek. The...
View ArticleBravo Was One of the First Brands to Use Instagram’s New Countdown Sticker
Instagram users can now add an interactive countdown sticker to their Stories to help track how much time is left until events like vacations. The countdown sticker is available via the sticker tray in...
View ArticleTwitter Users Say No to Dollar Shave Club After It Advertises on Hannity
After a story in Fast Company detailed digitally native razor darling Dollar Shave Club's continued relationship with Fox News firebrand--and Michael Cohen client--Sean Hannity, Twitter users were not...
View ArticleFiat Chrysler Sends Its $950 Million North American Media Business to...
Fiat Chrysler Automobiles completed a six-month review of its North American media business by awarding responsibility for the company's most important global market to Publicis Groupe's Starcom,...
View Article495 Scripted Shows Aired in 2018 as Streaming’s Output Surpassed Basic Cable...
Peak TV has peaked yet again. The number of original scripted TV series this year jumped to 495--just barely missing 500--as the annual output from streaming services surpassed the tallies from...
View ArticleHow WestJet’s Real-Time Giving Set the Bar for Brand Generosity
When looking at brands' benevolence during the Christmas holiday season, it's hard to find a program that outdoes WestJet's 2013 real-time giving. It's still a favorite for many (yours truly included)...
View ArticleThe Soundtrack to Your Winter Solstice Comes Courtesy of Trojan Man and His...
Just in time for the winter solstice--or rather, "the longest night of the year" (Dec. 21)--Trojan is offering up an album to get people and their partners "in the mood." The record from Trojan Man...
View ArticleFacebook’s Portal and Portal+ Video-Calling Devices Just Got a Host of New...
Facebook announced several updates Friday for the Portal and Portal+ video-calling devices it released in October. A 90-second spot for Facebook's Portal and Portal+ Facebook News content from ABC...
View ArticleUp to 6.8 Million Facebook Users May Have Been Victims of a Photo API Bug
As many as 6.8 million Facebook users may have been affected by a bug in the social network's photo API (application-programming interface) that gave some third-party apps access to more photos than...
View ArticleBefore Applying Envy as a Tactic, Marketers Might Want to Consider Their...
It's a strategy that's as old as advertising itself: Make consumers crave something that others have. In some ads, people watch enviously as a luxury car speeds past, its driver exuding power and...
View ArticleInstagram Is Testing Creator Accounts for Influencers and Others
Recognizing that traditional Instagram business profiles didn't quite meet all the needs of influencers, public figures and other creators on the platform, the photo- and video-sharing network is now...
View ArticleReport Alleges Johnson & Johnson Withheld Information About Trace Amounts of...
A report today released by Reuters suggests that Johnson & Johnson knew about trace amounts of asbestos in its baby powder product as early as 1971. In the wake of this report, J&J shares...
View ArticleConservative Magazine The Weekly Standard Is Shutting Down
The Weekly Standard is shutting down after 23 years in circulation, the publication's parent company announced today. The conservative magazine founded in 1995 by political writers Bill Kristol and...
View ArticleThe 15 Best Marketing Stunts, Activations and Odd Creations of 2018
The irony of modern advertising is that many of its best creations can barely even be considered ads. Whether they're experiences, inventions, pranks, or simply ideas that defy terminology, these...
View ArticleQuestions That Can Help Brands Refocus Their Content Strategies
Marketers have long imagined their buyer journeys in the shape of a funnel, one that starts at the top with awareness, narrows through the phases of engagement and influence and ultimately culminates...
View ArticleNBCUniversal Taps Verizon’s Visible as Sole Sponsor of Its New Snapchat...
For the first time, NBCUniversal is going all-in with a single sponsor for one of its Snapchat original scripted series. NBCU has partnered with Visible, the Verizon-owned budget wireless service...
View ArticleDeutsch Names New Chief Creative Officer for Los Angeles Office
Deutsch named a chief creative officer for its Los Angeles office today. The agency promoted Brett Craig to partner, CCO for that office, following nearly seven years with the agency. Craig joins a Los...
View ArticleNearly 500,000 People Are Livestreaming on Twitch Every Day
Livestreaming platform Twitch will end 2018 with more than 456,000 partner and affiliate streamers able to generate revenue, up over 86 percent from some 245,000 at the end of 2017. Twitch said over...
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