Instagram Created a Holiday Gift Guide Based on 6 Trending Community Hashtags
Instagram teamed up with 34 brands on holiday gift guide #InstaGiftGuide, which is divided into six of the Facebook-owned photo- and video-sharing network's most popular community hashtag trends of...
View ArticlePut Down Your Phone. This Holiday Ad Reminds You Life’s Too Short to Not...
While we may sometimes lament the holidays--and the associated guilt that can come from it--the fact remains that they can be an essential connection with family and friends. Posting Instagram pics...
View ArticleGroup Nine Media Launches In-House Branded Content Studio
Group Nine Media prides itself on making content built for social media--or "social content on steroids" as its president, Christa Carone told Adweek. Now, with a new and improved in-house branded...
View ArticleFacebook Is Testing Ads in Search on Its Mobile Apps and Marketplace
Two new stations may soon be added to the Facebook monetization train line. The social network revealed today that it is running a small test of ads in search results on its flagship mobile...
View ArticleHere’s How Santa’s Sleigh Would Look After Makeovers by Apple, Ikea and Other...
What if marketers like Apple, Ikea and Ferrari reimagined Santa's sleigh? That question's not exactly burning a hole in anyone's brain as we hurtle toward Christmas. Regardless, U.K. gifting company...
View ArticleHow Two Agency Strategists Embarked on a Quest to Find and Sell the Best...
Jeff Kauffman and Bennie Reed are two guys who love a good pair of jeans. The problem was, there were few options in Dallas to buy high-quality denim that fit well. That changed after some cold beers...
View ArticleFacebook Introduced a Way for Individual Developers to Be Verified
Facebook announced a verification process for individual developers that aren't associated with specific businesses but still wish to build on the social network's platform and continue using its...
View ArticleInstagram Direct Finally Has a Voice-Messaging Feature
Voice messaging has finally made its way to Instagram Direct. After enabling microphone access on their devices, users can press down and hold the microphone icon in Instagram Direct to record their...
View ArticleLive TV Streaming Is on the Rise, But Doesn’t Make Up for Cord-Cutting Losses
The number of people who subscribe to a live TV streaming service like Sling or YouTube TV is on the rise, but those increases aren't enough to compensate for the increase in cord-cutting as more...
View ArticleThe 10 Best New TV Shows of 2018
Yesterday, I shared my picks for 2018's 10 best shows. Now, it's time to highlight the freshman series that managed to stand out and make an instant name for themselves this year, even though there are...
View ArticleCan D2C Mattress Firm Nectar Home Pull the Carpet Out From Under Its...
The direct-to-consumer mattress sector has become a lot more crowded since the days of leaving off the last 'S' for savings, with surges by recent entrants Casper, Tuft & Needle, Purple and Leesa,...
View ArticleNearly Two-Thirds of Marketers Plan to Increase Spending on Live Events in 2019
The digital ad space continues to deal with challenges like competition driving up prices, brand safety issues, fraud, questionable viewability measurement and ad blockers, leading more and more...
View ArticleFacebook Celebrated the Second Anniversary of Its Instant Games Platform
Facebook launched its Instant Games platform in closed beta in November 2016, with just 20 games available in 30 markets. In May 2017, the platform launched for users worldwide, while all developers...
View ArticleGreenpeace Delivers a Surprisingly Grim Yet Touching ‘Handmade’ Holiday Tale...
"The Handmade Gift," an exquisitely crafted stop-motion holiday film from Greenpeace France, is stylistically pretty chill. Even so, cold weather isn't the real scourge in this story of a little French...
View ArticleAccenture Interactive Confirms It Intends to Purchase Social Media Outfit...
Amid reports of Accenture's aspirations in the media business, the consultancy's digital media arm has confirmed its intention to buy social media outfit Adaptly. The proposed purchase is set to...
View ArticleNew GroupM North America CEO Talks WPP’s Plans for Its Largest Media Region
WPP's media network GroupM announced today that Tim Castree would be its new CEO for North America, filling a position left empty since Brian Lesser left approximately 16 months ago to help oversee...
View ArticleThis Amusing Device Protects Against Holiday Double Dipping Party Fouls
It's one of the great conundrums of the holiday party--you want some dip, but you don't really know what your fellow revelers have been doing to it while you weren't looking. Kraft Heinz's Philadelphia...
View ArticleInstagrammers Put Their Hearts Into 2018
Instagram's 2018 year in review was filled with love. Instagram The Facebook-owned photo- and video-sharing network said Heart Eyes was the most-used face filter in Instagram Stories, while the Heart...
View ArticleThe Top 5 TV Series of 2018 That You Probably Didn’t See
We've spent the week celebrating TV's highs in 2018: the 10 best TV shows and the 10 best new TV shows of the year. We're closing things out by spotlighting the five greatest shows of the year that you...
View ArticleAd-Supported TV Dominates Twitter’s Trending Topics During Primetime
Twitter and television are more intertwined than you might think, according to the most recent #TVIsSocial report from the Video Advertising Bureau. The VAB found that from Sept. 24 through Oct. 21,...
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