Facebook Audience Network Joined Google’s Open Bidding Program
Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move,...
View ArticleVideo: Adweek Mashes Up the Best Ads of 2018
We're nearing the end of 2018, and thousands if not millions of ads have crossed your eyes over the past 12 months. Most were forgettable, but some had big impacts on our conversations and even our...
View ArticlePostmates Is Getting Ready to Roll Out Autonomous Delivery Robots
The on-demand delivery company Postmates is ready to move beyond bicycles, motorcycle and cars and into the realm of self-driving robots. On Thursday, the company debuted its own robot that it hopes...
View ArticleHypergiant Space Age Solutions Acquires Software Developer Black Pixel
Hypergiant Space Age Solutions acquired custom software development studio Black Pixel. Terms of the transaction were not disclosed. Machine intelligence technology company Hypergiant Space Age...
View ArticleIAB Tech Lab Rolls Out Podcasting Certification Program to Push for Uniform...
The Interactive Advertising Bureau Tech Lab is attempting to bring a measure of uniformity to the messy world of podcast advertising. The trade group rolled out a new compliance program on Tuesday that...
View ArticleNewell Brands Consolidates Global Business With WPP
Newell Brands announced today that it's expanding its relationship with WPP by appointing it as its global communications partner across all brands--including Rubbermaid, Elmer's, Paper Mate, Sharpie,...
View ArticleFacebook Took Steps to Streamline the App Review Process for Developers
Facebook introduced some tweaks to the way developers submit their applications for review. The social network created a new getting started guide, which presents three common use cases and scenarios...
View ArticleHuge’s 2018 Holiday Gift Guide Is Full of Augmented Reality Easter Eggs
It seems like every online publication has its version of a gift guide. And while fashion, tech and cooking magazines might have different ideas of what's "best" this holiday season, they all start to...
View Article6 Social Media Trends to Keep Your Eye on Heading Into the New Year
Approximately 2.77 billion. That's the estimated number of people that will be using social media by 2019. We've come a long way from the days of Myspace in the early 2000s and from when there were...
View ArticleM&Ms Announces It Will Return to the Super Bowl With a Humorous 30-Second Spot
M&M's is back in the game. The Mars candy brand announced it will run a 30-second spot during the first quarter of the Big Game, held this year on Feb. 3. Fans will see the spot air during the...
View ArticleYouTube: Here’s How to Add a Lens to a Stories Post
YouTube recently expanded the availability of its YouTube Stories feature to all eligible creators with more than 10,000 subscribers. The feature allows users to share photos and videos on their...
View ArticleBrands Continue to Struggle Despite Seemingly Endless Data Sets
Sometimes it's hard to see the proverbial forest through the trees. So it is with data, which is easily the most [ab]used word and topic in marketing and media circles today. It is definitely a dense...
View ArticlePopeyes Is Offering ‘Emotional Support Chicken’ to Help Comfort Holiday...
There have been a lot of questions in the news lately about emotional support animals being allowed on flights. Should they be limited to certain breeds? Should they be certified? But no one has...
View ArticleThe New York Public Library Released an Insta Novel of A Christmas Carol
The New York Public Library is marking the 175th anniversary of the first release of Charles Dickens' A Christmas Carol Wednesday with the debut of a new Insta Novel. The NYPL teamed up with New York...
View ArticleWhat to Keep in Mind When Building an In-House Programmatic Team
In-housing programmatic effort can help you save on costs, increase ROI and keep control of your data, and that's just a few of its benefits. But it can also raise some important questions, starting...
View ArticleProduction Company Tool Moves Closer to Agency Territory, Signing Creative...
Creative production company Tool of North America is enhancing its creative capabilities by expanding its roster beyond directors and artists to include creative directors and strategists. "Every year,...
View ArticleWorkplace by Facebook Has a New Leader: Karandeep Anand, From Facebook...
Karandeep Anand is shifting from head of product at ecommerce section Facebook Marketplace to head of its Workplace by Facebook enterprise solution for organizations. Facebook vice president Julien...
View ArticleFacebook Expands Partnership With DoubleVerify for Viewability and Fraud...
Facebook and DoubleVerify have announced an expansion of their partnership, a development that will provide advertisers with fraud and viewability measurement across Facebook Stories' video inventory....
View ArticleEstablishing Consumer Trust Should Be a Priority for Brands This Holiday Season
It's been a tough couple of years for trust across the globe. Trust in government, nonprofits, executive leadership, media and brands is at an all-time low, with some researchers calling it an outright...
View ArticleYouTube: Here’s How to Add Text to a Stories Post
YouTube recently expanded the availability of its Stories feature, which allows users to share photos and videos to their channels that will be available to view in the YouTube mobile application for...
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