Unmetric: The Cleveland Browns Turned Social Networks Into the Dog Pound in...
The Cleveland Browns' first victory since Christmas Eve 2016 led to a sweep of the highest growth on Facebook, Twitter and Instagram during the first three weeks of the National Football League season,...
View ArticleFox Will Sell Its Stake in Sky to Comcast in a $15 Billion Deal
Four days after losing an auction with Comcast for control of Sky, 21st Century Fox has decided to sell Comcast its 39 percent stake in the European media giant in a deal valued at more than $15...
View ArticleHow to Build Consumer Trust in the Fourth Industrial Revolution
The Fourth Industrial Revolution is here. As explained by the World Economic Forum (WEF), it's a time defined by technological breakthroughs such as artificial intelligence, the Internet of Things...
View ArticleLinkedIn Rolled Out Self-Service Data Tool Talent Insights
Better late than never: LinkedIn announced last October that it would roll out Talent Insights, a self-service tool to give recruiters access to rich data on talent pools and companies, in the summer...
View ArticleMeet the Quirky Genes That Determine Who You Are in 23andMe’s New Ad Campaign
While many still think of DNA testing primarily as a way of learning about your geographic and ethnic heritage, 23andMe's new ad campaign focuses on helping you understand the many other data points...
View Article5 Mistakes for Brands to Avoid When Choosing a Celebrity Endorser
Selecting a celebrity partner is a high risk, high reward decision. With the wrong celebrity partner, a brand can tarnish its image and alienate consumers. But if chosen wisely, the celebrity can...
View ArticleNew Report Finds We Have Less Patience With Rebuffering Videos
The amount of video watched online continues to grow as viewing habits change, according to this year's State of Online Video report from Limelight Networks, a company that provides a content delivery...
View ArticleWhatsApp: Here’s How to Hide Your Status Posts From Certain Contacts
Did you know that WhatsApp allows you to hide your Status posts from certain contacts? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on iOS....
View Article6 Logo Design Tips That Will Make Your Brand Stand Out
If your goal is to build a brand or get your website noticed, the first thing people look for is your logo. Your logo is your brand identity and a visual that people should be able to immediately...
View ArticleYouTube Trends of the Moment for Savvy Advertisers, September 2018
For brands, relevancy means tapping into modern culture. And modern culture unfolds daily on YouTube. In this fifth installment of "YouTube Trends of the Moment for Savvy Advertisers," Earnest...
View ArticleWhatsApp: Here’s How to Share a GIF to Your Status
Did you know that in addition to sharing photos, videos and text posts, WhatsApp also allows you to share animated GIFs to your Status? Our guide will show you how this works. Note: These screenshots...
View ArticleHow Wieden+Kennedy Approached a Moment of Truth in Recruiting Diverse Talent
Moments of truth, as a general rule, connote tension or drama, and the person facing them either fails or comes out of it much stronger. That's why "Moments of Truth" was the theme of this year's...
View ArticleHow to Create a Cannabis Product That Complies With Laws While Captivating...
The cannabis industry has come a long way from cheap plastic bag in terms of packaging. The materials that surround today's infused products offer more than just storage. They provide brands an...
View ArticleFacebook and Instagram Outlined the Steps They Have Taken to Prevent Drug Sales
Facebook vice president of global policy management Monika Bickert responded to a story by Elizabeth Dwoskin for The Washington Post detailing the prevalence of illegal drug sales on Instagram. Dwoskin...
View Article5 Security and Privacy Features in iOS 12 You Should Know About
On Sept. 12 Apple hosted its annual keynote where the company announced its newest products and services including the iOS 12 software update for iPhones and iPads. While aesthetically not much has...
View ArticleTime’s Up Advertising Urges Brett Kavanaugh to Withdraw Supreme Court...
Time's Up Advertising--the collective of nearly 200 female agency leaders who have pledged to tackle gender discrimination and harassment in the workplace--created a video for the larger Time's Up...
View ArticleSnapchat Is Rolling Out 3 New Ecommerce Features
Snapchat's busy week continued with yet more ecommerce features for advertisers and brands. After announcing a partnership with Amazon to test visual search shopping, Snapchat is debuting three new...
View ArticleIn Trying to Follow the Wellness Trend, Weight Watchers’ Rebrand Falls Flat
Global weight loss management company Weight Watchers announced this week they renamed to WW, leaving many people confused by the rebrand. The stem of such confusion occurred when the chief executive...
View ArticleSee How Las Vegas Love Blooms in Only 8-Seconds in These Stylish Ads for Park...
Even if the science is flimsy, it's an intriguing notion to think that it takes a mere 8.2 seconds to fall in love, according to the journal, Archives of Sexual Behavior. Another study, from Microsoft,...
View ArticleWatch Real Moms Celebrate ‘Unplugging’ in This Cheeky Breast Pump Video
Breast pumping is often a cumbersome task for women, particularly since many pumps on the market are contraptions complete with tubes and cords that require elaborate (not to mention time-consuming)...
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