Despite the Exodus of Teenage Users, Facebook Remains the Optimal Platform...
Is Facebook losing its luster? eMarketer seems to think so--at least when considering the platform's projected decline in the growth of its teenage user base. With Snapchat's number of adolescent users...
View ArticleHow Fox Is Trying to Get Last Man Standing’s ABC Audience to the Show’s New Home
One day after Murphy Brown returned to TV for the first time in two decades, fall's other high-profile revival is about to premiere: Last Man Standing, which Fox picked up in May, one year after the...
View ArticleKevin Hart Wasn’t Going to Let an Eviction Notice Get in the Way of a Career...
Kevin Hart could have had a free ride at the University of Pennsylvania--his mother was a professor there--but Hart was determined to make it in comedy, a career he began at age 18. His drive has led...
View ArticleThis Comically Savage Election PSA Will Scare Every Millennial Into Voting in...
As the perplexing storm that is American politics rages on, countless groups are working to encourage voter turnout ahead of this year's midterm elections. One of these groups is Acronym, an...
View ArticleWhatsApp: Here’s How to Forward a Status Post to a Chat
Did you know that WhatsApp allows you to forward your Status posts directly to your contacts within a chat? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp...
View ArticleThis New Tool Makes Eye-Tracking Tech More Accessible to Web Designers
When it comes to understanding how exactly people browse the web, the eyes don't lie. At least that's the premise of an increasingly popular practice among web designers and advertisers: the use of...
View ArticleDreamforce Unfazed as Protests and Stunts Crash the Conference
Tech companies in San Francisco are no strangers to controversy, and Salesforce was met with two different ones at Dreamforce, the company's annual conference. On Sept. 25, the first day of the...
View ArticleHow Hackathons Can Help Brands Appeal to Consumers’ Lizard Brain Need for a...
Until recently, brand strategy centered on appealing to the lizard brain in us all, influencing our behavior to drive sales with well-known levers of manipulation: vanity, fear, pride, greed, the...
View ArticleHow ‘Swarming’ Can Boost Writers’ Creativity and Prevent Burn Out
When it comes to workflow, most creative agencies function in a simple linear structure. Large-scale writing projects are divvied up between team members. A single employee is in charge of a single...
View ArticleNearly 50 Million Facebook Accounts Affected by Massive Security Breach
A security breach at Facebook has affected nearly 50 million of the social media platform's users, Facebook said Friday. Facebook discovered the breach on Tuesday, informed law enforcement on Thursday...
View ArticleFacebook Messenger Bots Will Soon Have Multiple Personas
Facebook Messenger bots will soon begin expressing themselves through multiple personalities, but it's not schizophrenia--just one of the updates to Messenger Platform that were announced Friday....
View ArticleApple’s Latest Ad Is Larger Than Life—Just Like the New iPhone
Life is colorful and--based on photo sharing online--big. Big moments, big vacations, big colors. Life is just big. That's the premise of a new ad for Apple that's launching today, touting the brand's...
View ArticleHow Shifting Media Buy Away From Google and Facebook Can Lead to More...
Mobile variety is in short supply for marketers. With the duopoly maintaining near-total dominance, alternative ad-tech players struggle to break through. This means media buying is often limited to...
View ArticleGoogle Adds Custom Performance Metrics, Opening Themselves Up to More Scrutiny
Almost 40 cents in every dollar spent on digital advertising is pocketed by Google, therefore accurate reporting tools for such a platform are crucial for marketers to ensure their campaign spend is...
View ArticleThursday Night Football Is the Only Thing That Matters in High-Octane...
Just over one year ago, Wieden + Kennedy painted college football fandom as a war of rival tribes in its debut campaign for Fox Sports. The exhaustive work ultimately encompassed 17 spots, including an...
View ArticleESPN Promotes 15-Year Veteran Laura Gentile to Lead Marketing Team
ESPN announced today that it has promoted Laura Gentile to lead its promotional efforts as svp, marketing. The new role comes after 15 years with the organization for Gentile, who joined ESPN in 2003...
View ArticleHershey Adds Droga5 to Its Creative Roster Without a Review
Hershey has moved creative responsibility for several of its most prominent candy brands to Droga5. "Droga5 has joined Hershey's roster of creative agencies," a company spokesperson said. "Droga5 is...
View ArticleSNL’s 10 Best Ad Parodies, as Selected by Some of Advertising’s Top Creatives
Saturday marks the premiere of Saturday Night Live's 44th season. That's a lot of comedy over the years for what is a genuine American institution. Adam Driver, who starred in one of the funniest...
View ArticleAdvertisers Need to Buckle Down on These 3 Problem Areas or Risk Increased...
Mobile ad fraud rates are skyrocketing, and that's not terribly surprising. After all, scammers follow the money, and the money is going to mobile. Of course the shady underbelly of the digital world...
View ArticleKargo’s Harry Kargman Says Publishers Need to Produce Quality Content to Set...
With the backdrop of Palm Springs, Adweek recently caught up with brand, marketing and media leaders at Brandweek to chat about why we can expect to see those industries evolve and change over the next...
View Article