Adobe’s New Virtual Analyst Will Help Marketers Find ‘Lottery Tickets’ in...
Adobe is introducing a new robot assistant to its marketing clients. The software giant rolled out a virtual analyst system today designed to help marketers make sense of the constant deluge of data...
View Article5 Ways to Humanize Teamwork Using Slack
When messaging apps began to take over the workplace, some leaders worried that they would replace face-to-face interactions and kill our humanity completely. These fears were not unfounded, given the...
View ArticleHow Evoking Creativity From Children Can Lead to the Next Big Idea
"What is the next big idea?" That's the question marketers and agencies get asked all the time. While many people suffer from big idea burnout, there's a never-ending source of big ideas right under...
View ArticleGrab a Tissue. This Lovely Ad About a Son’s Loyalty Is a Powerful Homage to...
One of Thailand's largest companies, a conglomerate called Charoen Pokphand Group (C.P. Group), has released a moving ad about a son who regularly goes the extra mile to take care of his ailing mom....
View ArticleTwitter Is Welcoming the Fall TV Season With Event Pages for Episodes
Twitter is ringing in the fall television season by introducing an easier way for people to see tweets about episodes of shows while they are airing. The social network is rolling out event pages for...
View ArticleMullenLowe Names New Chief Strategy Officer of U.S. Network
IPG-owned MullenLowe announced the promotion of Elizabeth Paul, head of strategy and senior vice president in Boston, to chief strategy officer--making her responsible for the entire U.S. network. Paul...
View ArticleThese Guerrilla Posters in NYC Subway Stations Highlight Incidents of Racism...
During Pride Month over the past two years, many commuters in New York noticed the colorful posters for Pride Train, an anti-bigotry campaign created by Thomas Shim, Jack Welles, and Ezequiel Consoli....
View ArticleFacebook Extended Its Ad Breaks Video Monetization Options to More Languages...
Facebook announced Monday that its Ad Breaks monetization options for video publishers creators are now available in five new languages and 21 new countries. Ad Breaks are available to pages that...
View ArticleWhy Weight Watchers Is Shedding the Baggage of an Old Name
Earlier this year, DJ Khaled turned heads by publicly joining Weight Watchers and dropping 26 pounds. But when he talked to the New York Post's Page Six, he was adamant about the wording of his...
View ArticleFacebook Continued to Be the Top Media Source for App Marketers in the First...
AppsFlyer, a mobile analytics company, released the seventh edition of its Performance Index, which ranks the top media sources in mobile advertising. The report looked at 14.5 billion application...
View ArticleHow Streaming Services Like Showtime and Hulu Combat Subscriber Churn
If there's one truth we collectively realized by watching the Emmys this year, it's that streaming networks are dominating the entertainment industry and pretty much mopping the floor with traditional...
View ArticleAfter Avoiding the Sophomore Slump, This Is Us Is NBC’s Best Hope to Maintain...
This Is Us kicked off its second season last year with a bit of a stumble, courtesy of NBC: the network announced at its 2017 upfront that the show would move to Thursdays, only to backtrack two weeks...
View ArticleNetflix Is Releasing Season 2 of Making a Murderer Next Month
Almost three years after Making a Murderer became one of Netflix's most celebrated documentary series, the streaming service is preparing to release a follow-up season. Making a Murderer Part 2, a...
View ArticleGot Drugs? You Can Trade Them for Designer Clothes at This Brand’s Pop-Up Shop
It took some time for me to experience the oft-discussed "runner's high," but when I did, there was no turning back. High-intensity exercise releases serotonin, endorphins and dopamine to the brain,...
View ArticleHow the New Era of Marketing Is Shepherded In as Digital and OOH Collide
If you've read Stephen Hawking's A Brief History of Time, the "singularity" describes a theoretical moment in the collapse of a giant star, somewhere between the event horizon and spaghettification...
View ArticleUnder Armour Names Tommy Hilfiger Veteran as Its New CMO
Under Armour has hired two new executives to lead its global marketing efforts as the company competes with rivals Nike and Adidas. Alessandro de Pestel joins the Baltimore, Md.-based athletic wear...
View ArticleIt’s Time for Marketers to Get a Fresh Perspective on What Native Advertising...
With the rise in complexity of digital media, the words "native advertising" have become watered down. Originally the name for content that feels harmonious and original to its environment that...
View ArticleSmall Businesses Can Now Create Pinterest ‘Shop the Look’ Pins With New...
Pinterest opened up its Shop the Look visual search tool to creators and small and midsized businesses last week, enabling them to create shoppable Pins via a self-serve tagging tool. The tool can be...
View Article4 Ways AI Will Help Overwhelmed Designers Refocus Their Energy on Creativity
The skills required of a modern designer are empathy, creative problem-solving, critical thought, persuasion and technical competence. As we travel from the analogue world ever deeper into a digital...
View ArticleThe NYC Marathon Showcases Powerful Stories to Excite Runners and Spectators...
Running a marathon, for many, can be an incredibly hard but rewarding experience. It can also provide some serious inspiration for those running the race, but also for those watching at home or in the...
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