Casper Boasts It’s ‘Sensational in Bed’ With a Broadway-Themed Out-of-Home...
For a Broadway show, the phrase "couldn't keep my eyes open" in a review could be the kiss of death. But for a bed-in-a-box brand, there's no better praise. Casper's latest campaign is focused on...
View ArticleQ&A: Hearst Magazines’ New President Troy Young On What Print Means to the...
Troy Young was named to succeed David Carey as president of Hearst Magazines today. In the more than five years Young worked as president of Hearst Magazines Digital Media, he transformed the digital...
View ArticleA Naked Cyclist and Doughnut Maker Help Sell Portland Tourism With These...
Tourism advertising in the Pacific Northwest, like the culture of the place in general, has a long history of being different. Visit Seattle, for example, once placed tiny libraries across the country....
View ArticleOnline Freelance Marketplace Fiverr Selects Mekanism as Agency of Record
Fiverr, "the world's largest marketplace of creative and digital services for entrepreneurs and small business," has selected San Fransisco-based independent creative agency Mekanism as its agency of...
View ArticleCanadian Eatery Puts Tiny Chairs Around the Little ‘Table’ That Comes Inside...
You know what would make those plastic pizza-saver thingies that come inside takeout boxes look even more like tiny tables? Tiny chairs! Boston Pizza (a Canadian chain, actually) and John St. oblige...
View ArticleFacebook Watch Will Only Order a Show If It Meets This Standard
It's been almost a year since Facebook first rolled out its inaugural programming slate for Watch. Since then, Facebook execs said at the Television Critics Association's summer press tour in L.A.,...
View ArticleForget Retargeting: Here Are 3 Ways to Reclaim Lost Customers on Social Media
Businesses have come to terms with the fact that not all leads will become customers. Most marketers celebrate when they convert 15 percent of their prospects. But what's hard to accept for most of...
View ArticleBrooklyn Roasting Co. and IBM Are Letting You Track Your Coffee on the...
This past Saturday at Smorgasburg, an open-air market in Brooklyn, N.Y., a dozen or so people in their mid-20s and 30s queued inside a large shipping container, which had been cut in half, that served...
View ArticleHere’s What Happened When Adweek’s Tech Team Played Secret Santa on Prime Day
Amazon won't soon forget Prime Day 2018. The retail giant's website crashed last Monday under the weight of millions of shoppers searching for digital deals. In the midst of covering the chaos, the...
View ArticleACLU Says Amazon Tool Falsely IDed Elected Officials in Mugshots
As it appeals to Congress to stop law enforcement from using facial recognition technology, the American Civil Liberties Union tested out Amazon's tool Rekognition with images of the members of the...
View ArticleThe Macallan Created a Virtual Reality Tour of Its New Whisky Distillery
If you tried to travel by train from New York City to Macallan's new distillery in Scotland, you wouldn't make it very far. However, the whisky brand's new virtual reality experience lets commuters...
View ArticleWhen This Condom Brand Dares, It Leads to the Truth About Intimacy and Trust
Get closer ... if you dare. In this highly entertaining, mostly SFW campaign, a bunch of twenty-somethings answer questions and tackle various challenges based on common relationship themes such as...
View ArticleAmazon Nets $2.5 Billion in Q2
Amazon announced its financial results for the second quarter of 2018, saying net sales increased 39 percent to $52.9 billion--compared with $38 billion in the second quarter a year ago--and net income...
View ArticleAfter Buying Scripps in March, Discovery, Inc. Mulls Going Direct-to-Consumer
Discovery Communications became Discovery, Inc. when it closed its merger with Scripps Networks Interactive in March, bulking up to 17 networks in the process. As he finishes combining the two...
View ArticleMarketers Aren’t Worried About Being Replaced by Machines, but Maybe They...
A pop quiz befitting our times: Can you guess what travel agents, mail carriers, data entry clerks, security guards and medical secretaries have in common? If you've been paying attention to the news...
View ArticleAT&T Proclaims Itself a ‘Modern Media Company’ as Verizon Retreats From Content
The country's two biggest wireless carriers looked like vastly different companies in earnings calls this week. While AT&T proclaimed that its acquisition of Time Warner and AppNexus finally gave...
View ArticleHow to Determine Instagram Pricing for Influencer Marketing
Instagram has undoubtedly contributed to the majority of influencer marketing spend over the past few years. In fact, in 2017, Instagram influencer marketing had already become a $1 billion industry,...
View ArticleHill Holliday Hires New Chief Financial, Operating Officer and SVP of...
IPG-owned creative shop Hill Holliday has hired Scott Feyler as CFO and COO, and Julianna Akuamoah as senior vice president of diversity and talent management. Feyler hails from Arnold Worldwide where...
View ArticleQ&A: Sleeping Giants Founder Talks InfoWars, Doxxing and the Corrosive...
Matt Rivitz never thought it would get this big. The freelance copywriter, who formerly worked for a series of agencies including Goodby Silverstein & Partners and Cutwater, started Sleeping Giants...
View ArticleMDC Partners and CP+B File Motion to Dismiss Diet Madison Avenue Defamation...
The legal entanglements involving anonymous whistle-blower group Diet Madison Avenue, MDC Partners, CP+B and that agency's former chief creative officer Ralph Watson moved into a new phase this week as...
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