Q&A: Frog Design’s Creative Chief on the Role of UX and Brand Purpose
Oonie Chase, executive creative director at Frog Design, likens design to being in a relationship. Relationships, like design, are not just the big romantic moments, but the small "unsexy things you do...
View ArticleAgencies Discuss the Art and Pains of Marketing for the Lucrative Pharma...
Pharma marketing is complicated. The task of promoting medicine presents regulatory risks and financial uncertainties unlike those in any other commercial space, yet some notable agency networks...
View ArticleSmart Technologies and Digital Assistants Are Helping Utilities Engage With...
A decade ago, long before the Internet of Things was an industry buzzword, Reliant, a Texas-based energy company owned by NRG, began installing smart meters in homes across central and eastern Texas to...
View ArticleWant to Reach a Niche Audience? These Geek Retailers Created a Blueprint for...
A long time ago, in a galaxy far away, finding a single Star Wars T-shirt for women was harder to find than Luke Skywalker. Women and girls who loved the franchise instead settled for a small men's...
View ArticleWhat’s the State of Brand Safety in 2018?
At the Cannes Lions Festival of Creativity in June, Unilever CMO Keith Weed, a leader in the ad industry's attempts to tackle a fragmented and opaque ad environment, gave brands a warning: lose trust...
View ArticleInfographic: Measuring Brands’ Digital Performance Against Their Rivals
Savvy marketers know that while having a high-quality product is important, it's not the only aspect a brand needs to be successful. Brands now have access to more data than ever before, which is...
View ArticleCord Cutting Is Outpacing Expectations, Despite OTT Partnerships With TV...
Viewers are continuing to cut the cord, more so than they were projected to do, despite TV providers' partnerships with OTT platforms, according to a new analysis released today. This year, 33 million...
View ArticleAgency Reimagines the #WhatTheFluffChallenge With a Dog Influencer to Help...
It's been hard to miss the #WhatTheFluffChallenge on social media in recent weeks. It goes like this--a pet owner stands in a doorway, hiding behind a blanket, while their dog or cat looks on eagerly....
View ArticleWhy Facebook Is Ramping Up Marketplace With Ads
Facebook recently announced that it is enabling businesses to advertise in Facebook Marketplace to reach people where they are actively shopping. But traditionally, people have not visited Facebook...
View ArticleInside the Rise and Fall of ‘Christmas in July’ Sales
Believe it or not, Amazon did not invent the mid-July sale. Instead, in 2015, it branded its midyear sale as Prime Day and created its own retail holiday. But summer is a notoriously slow period for...
View ArticleThis New Company Is Tapping Instagram and AI to Power the Next Era of Shopping
In an era when influencers can rack up a quarter of their annual income during Nordstrom's anniversary sale, it was only a matter of time before a company introduced a way to sell the fashionista...
View ArticleAgency Apologizes for Promoting Burgers on Twitter With an Image of a...
Michael Valor, founder of Raleigh-Durham, N.C.-based digital agency Valor Media, issued a series of apologies on social media following reports about a tweet that his shop posted to promote client...
View ArticleWalmart and Amazon Expand Grocery Delivery
In select locations across the country, it just got a lot easier to shop for groceries. Walmart has extended its grocery delivery partnership with logistics company Postmates to serve San Diego and the...
View ArticleThis Incredible 360 Video Inside a Mission: Impossible Stunt Makes Other...
Those coddled actors, making millions of dollars in front of a green screen. And what about the ones who make their stunt people do all of the hard work? But you might feel a bit more respect after...
View ArticleFake Love’s Lead Creative Technologist on the Power of Combining Art and Tech
When Jasmin Rubinovitz isn't at work, you might find her playing with mud. Rubinovitz spent her undergraduate years studying computer science and ceramic design. There, she came to an epiphany--the...
View ArticleEcommerce Execs Gather in Seattle for Adweek’s Buyer-Seller Meetup
Retail is evolving rapidly, and so are the services cropping up to help brands and advertising agencies improve their digital sales efforts. Enter Ignite: eCommerce, where Adweek gathered executives on...
View ArticlePeterson Milla Hooks Wants to Put the Joy Back in the Retail Experience
For nearly three decades, Peterson Milla Hooks (PMH), the agency behind Target's iconic bull's-eye, has worked with blue-chip retailers such as Gap, JCPenney and Sephora. Today, it counts Kohl's and...
View ArticleFacebook’s Watch Party Feature Is Now Available to All Groups Worldwide
Facebook began testing its Watch Party feature in January, enabling members of a group to view videos together--Live or recorded--comment on them and react to them. On Wednesday, the social network...
View ArticleP&G Cuts Agency Budgets as Publicis Restructures Its Production Department
Publicis Groupe's Publicis Communications hub has restructured the production departments at three of its New York-based creative agencies in an effort to adjust to the needs of unspecified clients,...
View Article