Cambridge Analytica and the Repercussions for GDPR
Anybody with even a passing interest in the news has to be aware of the recent revelations involving Facebook and a certain analytics firm with the name of a prestigious university in its title. The...
View ArticleKnowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic...
There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's...
View ArticleYouTube Introduced TrueView for Reach Ads
YouTube Monday announced that brands can now buy its TrueView ads and optimize them for reach. Product managers for video ads Ali Miller and Khushbu Rathi revealed in a blog post that 87 percent of...
View ArticleApril Fools’ the Day After: Our Roundup of Every Brand Stunt You Missed the...
Missed the pre-April Fools' roundup? Recover from your Peeps hangover with another round of pranks. Lego Why does this not exist?! Lego presents the VacuSort, a vacuum that will both swallow your...
View ArticleMeet the 3 Newest Members to The American Marketing Association’s Marketing...
The American Marketing Association New York will induct three new members into its marketing hall of fame on May 17. The newest members of the hall of fame include Lee Clow, chairman of TBWA\Media Arts...
View ArticleLinkedIn: Here’s How to Stop Users From Mentioning You
Did you know LinkedIn allows users to "mention," or tag, other LinkedIn users in their posts and comments? When a user is mentioned, LinkedIn creates a link to their profile that others can click on....
View ArticleStores Can Reignite the Flame With Consumers Through Flagships
It's no secret that the traditional department store experience has fallen out of favor. Consumers no longer see value in the large product selections that traditional mass merchants are known for....
View Article3 Video Trends Shaping the Future of Digital Media
Evergreen content will always be an important part of content marketing. However, relying too heavily on evergreen to drive engagement is not going to be the most effective strategy for marketers going...
View Article3 Ways Businesses Can Use Big Data Responsibly
When Dolly the sheep became the first mammal to be successfully cloned, it sparked a huge discussion. While many marveled at the incredible breakthrough, the scientific feat raised a very important...
View ArticleThe Intros to Friends, Fresh Prince and More Are Reborn as 8-Bit Animations...
If you thought Charlie Sheen was a blockhead on Two and a Half Men, just wait until you see his pixelated persona in Warner Bros. TV' 8-bit re-imagining of the sitcom's opening sequence. The clip,...
View ArticleHow an Acronym You’ve Probably Never Heard of Will Change TV Advertising Forever
For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television. Unfortunately, a lack of addressable inventory...
View ArticleWhy Other Advertisements Are the New Brand-Safety Worry
In March, some Snapchat users were appalled to see an ad for the game "Would You Rather" that asked users if they would rather slap Rihanna or punch Chris Brown. The ad--which referred to a 2009...
View ArticleAI’s Takeover Involves More Humanization Than Skeptics Anticipated
Today marks 50 years since the debut of Stanley Kubrick's iconic film 2001: A Space Odyssey, which depicts supercomputer HAL 9000 communicating using words humans use, but to a negative end. Half a...
View ArticleIt’s Incredibly Satisfying to Watch This Miniature, Crappy Kitchen Get Remodeled
Financial startup SoFi wants consumers to know they can get personal loans for home improvement projects--so it built a tiny, run-down kitchen, then remodeled it to prove how much better a life-sized...
View ArticleLinkedIn: Here’s How to Remove a Mention of Yourself
When a LinkedIn user mentions you in a post or comment, they create a link to your profile that others can click on. If you want to remove this link, our guide will show you how. Note: These...
View ArticleLeo Burnett’s Arc Worldwide Announces Executive Leadership Changes
Leo Burnett Group shopper marketing and activation agency Arc Worldwide has a new chief executive for North America. Soche Picard will relocate to Chicago to serve as CEO, North America, effective...
View ArticleThe North Face’s New Campaign Aims to Focus More on Women in Advertising
More adventurous, brave, boundary-breaking women need to be featured in advertising and social media campaigns, according to The North Face. That way, young women and girls will have a wealth of strong...
View ArticleYelling ‘Dilly Dilly’ Is Banned at the Masters, and Bud Light Is Royally...
It's the advertising catchphrase heard 'round the world, but it won't be heard at Augusta National Golf Club. "Dilly Dilly" has reportedly been banned at the PGA's 2018 Masters Tournament, according to...
View ArticleGoogle and Target Issue the First Voice-Activated Coupon for Google Assistant
Google has issued its first voice-activated coupon, a $15 offer for Target orders placed on shopping service Google Express via Google Assistant. Google said it did not have anything to share beyond...
View ArticleThe Demand for Mobile-Ready Content Across Social Media Is Rising: Are You...
Social media and marketing for mobile is the most potent cocktail of digital marketing for our times. It's expected that by 2020, there will be close to 6.2 billion smartphones in the world. And the...
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