Q&A: This Agency Head of Innovation Doesn’t Think Much of Most Innovation Labs
Tom Goodwin doesn't believe in most innovation labs, especially agency innovation labs. Which is a bit of a weird point of view for the head of innovation for Zenith Media. Goodwin believes he can...
View ArticleSuperior Customer Experiences Start With These 3 Things
In 1997, I was flying out to San Jose, Calif., to attend a meeting that could transform my career. Upon arriving at the airport, I realized I had left my suitcase on the Amtrak train I'd taken earlier....
View ArticleGermany Made Some Bonkers Lotto Ads That Are Obsessed With Your Fingers
Lotto ads are a weird genre. They say as much about a culture and its dreams as they do about the agency making them. Leo Burnett Madrid's Spanish lottery ad from 2016 emphasized community over money,...
View ArticleWhat Nike’s Analytics Platform Buy Says About the Future of Brand-Consumer...
When Nike announced its acquisition of analytics platform Zodiac in March, it spoke in broad terms about its plans to build closer relationships with consumers. Nike and its agency of record declined...
View ArticleDoes Cambridge Analytica Herald the Rock-Bottom of Digital Dystopia?
Tell the truth: You're getting a bit bored of the Facebook/Cambridge Analytica story. You'd rather it was over and done with so you can stop feeling guilty or spooked (or both) every time you go on...
View ArticleBroadcast TV Needs to Utilize Big Data and Bond With Its Viewers Over Ads
Web browsers and mobile apps have been able to collect data for years--the proof is in the custom ads that pop out from the sidebars and banners, advertising everything from cheap flights to the...
View ArticleHenry Rollins and Mercedes Explore the Vulnerable Side of ‘Toughness’ in...
Warrior-poet Henry Rollins has long been known for both his tough, muscular facade and the emotionally complex creative soul within. Discovering fame as punk band Black Flag's frontman, Rollins has...
View ArticleHow to Avoid ‘Fake News’ Claims in Your Social Marketing
Many debates have been sparked about the effect of fake news on the 2016 U.S. election. While not every American voter was exposed to fake news, the misleading posts certainly made an impact. Political...
View ArticleBrands Need to Join the 21st Century and Tap Into Radio Advertising
If you put a bunch of advertisers in a room and asked them what they thought of traditional radio, they'd probably say it's "old school," "difficult to buy" and/or "on its way out." Although it is true...
View ArticleWPP’s Kinetic Introduces New Leadership Team as CEO Exits
WPP out-of-home (OOH) and experiential-focused agency Kinetic North America is reshaping its leadership team. With CEO David Krupp leaving at the end of the month to pursue an unspecified new role,...
View ArticleWhy Lucy Liu Is Helping LifeWTR Bring Art Back to Schools
If there had been no art classes at Stuyvesant High School, Lucy Liu might never have become the first female Dr. Watson on CBS's Sherlock Holmes drama, Elementary. She might never have been an actor...
View ArticleDo You Live in a Town Called Titz? It Could Be One of Pornhub’s ‘Premium Places’
Yes, there is a place named Dildo. And Rectum. And Cumming. Residents of those towns might be feeling especially lucky today thanks to a new stunt from the always-friendly folks at Pornhub. The world's...
View ArticleAfter Roseanne’s Huge Return, ABC Quickly Renews for Next Season
Less than 48 hours after Roseanne returned to enormous ratings, ABC has already picked up the revival for another season. On Tuesday, the hour-long return of Roseanne in its former 8 p.m. time slot was...
View ArticleAdweek’s Spectacular Once-in-a-Lifetime Subscription Sale Extravaganza
Snag yourself a fresh Adweek subscription, hot off the presses! There's basically nothing an Adweek magazine can't do! This limited offer runs through this weekend only, so don't delay, act fast!
View Article(Not Quite) April Fools’! Brand Pranks Are Out in Full Force Already
The awesome thing about April Fools' Day in the digital age is that you're less likely to worry about finding tacks scattered on your favorite chair or some buffoon whipping out a whoopie cushion. The...
View ArticleAdobe’s CMO on Her Marketing Career, Life in Silicon Valley and What’s Next
Like many college graduates, Adobe's CMO, Ann Lewnes, graduated, did an internship but couldn't find a job. So, she moved to California and 30 years later, she's now a top executive at Adobe, where at...
View ArticleSnapchat Takes a Jab at Instagram and Calls Itself a ‘Camera’ in First TV...
Snapchat has an awareness problem. While just about everyone under the age of 25 has most likely downloaded the app and uses it regularly, the vast majority of adults don't understand Snapchat's...
View ArticleThe Digital Gold Rush: How Social Media Fuels the Economy
It is no secret that social media has, and continues, to redefine the global landscape. Social media has often been looked at as a platform for communication and engagement between users, but it is...
View ArticleKrispy Kreme Has Finally Created a Simpsons-Inspired D’ohnut
Homer Simpson is practically synonymous with doughnuts--and now Krispy Kreme is finally honoring that 29-year legacy by teaming up with the creators of The Simpsons to launch a pastry in his honor....
View Article4 Ways B2B Marketers Should Be Using Mobile Video
More than half of all digital video consumption occurred on smartphones last year, and, per NPD Group, streaming video takes up a whopping 83 percent of total mobile data consumed. This sea change in...
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