Media Audiences Know What They Like. Are Brands Listening to Them?
Social media is an integral part of media brands' marketing and promotion. But accurate measurement and analysis remain a significant pain point in these efforts. Social listening and analytics tools...
View Article3 Ways Blockchain Can Boost Brand Marketing
Blockchain would be a success story in marketing and advertising if the industry determined how to harness its decentralized and distributed ledger concepts, but that's something that has yet to...
View Article72 Actors Walk Through One Woman’s Life in This Insanely Coordinated Ad
Good news! Even if it's often hard to measure whether we're advancing in life, we're more or less advancing as a species: Over the last century, global life expectancy has risen from 31 to 71.8 years,...
View ArticleForbes Used AI to Find the Face of Brazil’s Massive Corporate Corruption
If white-collar crime had a face, what would it look like? Corruption exists everywhere there's money to be made, but some countries suffer worse than others. Brazil is in that group; corporate...
View ArticleDawn Hudson to Step Down as CMO of the NFL
Dawn Hudson announced plans to step down from her role as chief marketing officer of the National Football League. "Dawn provided refreshing insights and perspectives on how to portray our game,...
View ArticlePinterest: Here’s How to Sort Your Boards on Mobile
Pinterest recently introduced the ability for web users to sort their boards by name, creation date and more. Did you know you can also sort your boards while using the Pinterest mobile application?...
View ArticleThe Looming Disney Deal Isn’t Changing FX’s Upfront Strategy
FX threw its annual upfront bowling party at New York's Lucky Strike Thursday night, as it has every year since 2010. Actors from shows like American Horror Story, Archer, Baskets, Better Things, It's...
View ArticleVideo: What Brand Marketers Can Learn From Mondo’s SXSW House Party
After a week filled with AI and VR, one SXSW activation is keeping it simple and artful. Mondo creates screen prints for films, TV shows, video games and comics, as well as record labels, toys and...
View Article7 Stats That Sum Up What We Learned at SXSW
From Westworld craze to Elon Musk to dozens of branded activations, it's been a busy week for marketers at South by Southwest. For this week's recap of digital stats, we're looking at the standout...
View ArticleHow Technology Will Continue to Refine People-Based Marketing
Ever since "people-based marketing" was introduced at Advertising Week in 2014, it has become a strategic imperative for almost every brand. Fortune 500 companies are investing in and adopting the...
View ArticleThe Seattle Mariners, Whose Ads Are Always a Hit, Just Rolled Out Their 2018...
Few agencies have as strong a relationship with a sports franchise as Copacino+Fujikado has with the Seattle Mariners. Each year, the Seattle agency rolls out a slew of wry spots starring players from...
View ArticleJWT Eliminates the Worldwide Chief Creative Officer Role
J. Walter Thompson Co. today announced that it is eliminating the position of worldwide chief creative officer. Matt Eastwood, who has held that position since July 2014, will leave to "pursue other...
View ArticleSony Debuts Virtual Reality Mapping Technology in Groundbreaking Music Video...
Sony closed out its week-long activation at South by Southwest with some fluffy clouds, a cash bar, special musical performances and a new type of virtual reality experience. The second half of Sony's...
View ArticleFacebook Lite Is Not Just for Emerging Markets Anymore
Facebook introduced its Facebook Lite Android application in June 2015, saying at the time that it was designed for emerging markets and areas with poor connectivity. This week, the app is being rolled...
View ArticleIs Social Media Making Us Elitist?
For years, we've known that social media platforms inspire jealousy. A 2013 study showed that people fall into a "spiral of envy" when Facebook reveals that their friends are excelling or leading...
View ArticleDavid Miami Announces Key Leadership Changes Following Co-Founder Departures
A few months after two of its co-founders left to launch a new venture, David Miami has announced a series of major leadership changes. Fernando Musa, who took over as the agency's chairman after...
View Article10 Brand Activations That Weren’t to Be Missed at This Year’s SXSW
Each year, brand marketers come to South by Southwest in Austin, Texas, to showcase immersive activations for the festival's thousands of attendees. This year, brands brought their best experiential...
View ArticleA Researcher’s Quiz App Deceptively Harvested Data for Political Research,...
A British data analytics firm known for helping political campaigns including Donald Trump's presidential bid, has been suspended from using Facebook's advertising platform. Facebook late on Friday...
View ArticleFacebook Is Testing Several New Products for Creators on Its Platform
Facebook Monday announced that it is testing several new products aimed at creators on the social network, including an Android version of the Facebook Creator application it launched for iOS last...
View ArticleThis Web Design Company Is Launching Its Own Ecommerce Business to Compete...
Webflow, a web design platform, is throwing its hat into the growing ecommerce ring with today's beta release of Webflow Ecommerce, a new platform that lets virtually anyone create an ecommerce site...
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