Nielsen Social Content Ratings, Week of March 5: iHeartRadio Music Awards Rock
TBS' presentation of the iHeartRadio Music Awards tallied 10.858 million interactions across Facebook, Twitter and Instagram, dominating the Nielsen Social Content Ratings for the week of March 5. The...
View ArticleFacebook Opened Its Instant Games Platform to All Developers
Facebook is now allowing all developers to create games for Instant Games, its HTML5 cross-platform gaming service, which allows users to play games on News Feed and Messenger without downloading...
View ArticleHP’s Digital Artistry House Was Only at SXSW for a Day, but It Drew Over...
If you've got a festival full of creative professionals in industries like entertainment and tech all in one place, you might as well try to get them to give your products a try. At least, that's the...
View ArticleWalmart Expands Grocery Delivery to 100 Cities to Keep Up With Amazon
Walmart is expanding its online grocery delivery service from six to more than 100 metro areas, saying it will reach more than 40 percent of U.S. households by the end of the year. According to the...
View ArticleHow Lyft Prepares for the Surge in Demand During South by Southwest
As droves of people arrive in Austin, Texas, for the music portion of South by Southwest, Lyft is gearing up for its biggest time of the year, when thousands of out-of-towners pile into cars. According...
View ArticleHeadspace Provides SXSW Attendees With a Quiet Place to Completely Disengage
From sessions to experiences to films to music, there's plenty to check out at South by Southwest in Austin, Texas--and the week can go from stimulating to overstimulating before you know it. That's...
View ArticleForrester Says Only 15% of B-to-B Marketers Are Fully Compliant With GDPR
The advertising industry's digital day of reckoning is a little more than two months away, when the European Union's wide-ranging regulations for data protection and privacy go into effect on May 25....
View ArticleNike Shoppers Can Now Test-Run Sneakers on a Treadmill Hooked Up to a Video Game
When you're running on a treadmill like a compulsive little hamster, or just going about your daily business, you may imagine yourself as the star of your own modern Super Mario-style video game,...
View ArticleWhy the Meal Kit Market Is Probably Overheated and Overhyped
Meal kit companies promise to make consumers' lives easier by eliminating the drudgery of grocery shopping and meal planning, but they also pitch themselves as friendly kitchen companions who can make...
View ArticleVideo: A Day at SXSW Browsing Some of the Best Activations
Walking through South by Southwest is like going to a giant, over the top, sometimes futuristic carnival. This year we've stumbled upon baby goats, robotic dogs and a giant head of lettuce. Adweek...
View ArticleOculus Celebrates Socially Conscious Virtual Reality Films at SXSW
Virtual reality: great for intense gaming experiences and apparently, immersive and socially important films. At least that's what Oculus is trying to create with its VR for Good's Creators Lab...
View ArticleStorytelling and the Myth of Diminishing Attention Spans
For some time now, we've heard that in marketing, shorter is better. From video to copy, snackable is now the preferred adjective for everything. The accompanying narrative goes like this: People are...
View ArticleWomen Encounter Their Way Cooler Doppelgängers in This Springtime Pursuit Ad...
Ever see Sliding Doors? It's this movie where Gwyneth Paltrow misses her train and kicks off an alternate storyline to her life. The other Gwyneth doesn't miss the train, and for the rest of the movie...
View ArticleReal State Farm Agents Help Things ‘Go Right’ in DDB’s Kooky New Ads
Imagine, if you will, your she-shed--a gal's special place of refuge from the frenzied world--getting zapped by lightning and going up in flames. Oh my, what would you do? Well, if you bought coverage...
View ArticleAn Old Timer Pines for Powerade in W+K’s Fun March Madness Flashback
Powerade isn't just a sports drink. It turns an athlete into a magically unstoppable force of nature, says a tongue-in-cheek new ad from Wieden + Kennedy Portland. The :30 opens on an old timer working...
View ArticleSunday’s Family Guy Will Air Uninterrupted Thanks to PlayStation, the Show’s...
Sunday's Family Guy was supposed to be the animated comedy's first episode in 15 years to air with limited commercial interruptions. Instead, the telecast will contain no ad breaks at all. PlayStation...
View ArticleYouTube: Here’s How to Turn On Dark Mode on iOS
YouTube's iOS mobile application was recently updated with a dark mode, allowing users to change the app's color theme from light to dark. This dark theme is now rolling out for iOS users, and it will...
View ArticleHarvey Nichols Stuns the U.K. Agency World by Moving Its Business to TBWA...
Harvey Nichols, the British high end retailer whose public image has long been defined by the work of agency adam&eveDDB, made a surprising turn today by naming TBWA\London as its new creative...
View Article4 Things to Know About Marketing Cannabis Brands
As states increasingly move to legalize marijuana, new opportunities are opening up for brands and sellers to market cannabis to a wider audience. But as innovation in marijuana--from new products to...
View ArticleiHeartMedia Files for Bankruptcy to Restructure Massive Debt
Exactly a year ago today, iHeartMedia executives were at an event in New York, where they pitched media buyers on the audio conglomerate's latest products and services for radio stations and podcasts...
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