As LA Fires Rage, Ad Agencies Race to Support Both Their Communities and...
The wildfires around the Los Angeles area have devastated businesses and homes, and the flames are still being fanned by high winds. So far, they've caused between $135 billion and $150 billion in...
View ArticleRachel Maddow and Alex Wagner Lead MSNBC’s Coverage of Donald Trump’s First...
President-elect Donald Trump has big plans for the first 100 days of his administration--and so does MSNBC. With one week to go until Trump's second inauguration, the network has unveiled an ambitious...
View ArticleApple’s Chinese New Year Film Is a Nostalgic, Musical Love Story
It's a relatable moment: a family member offers unsolicited relationship advice during a holiday gathering that exposes a generational rift. Apple's eighth annual Chinese New Year campaign underscores...
View ArticleWill Cain To Succeed Neil Cavuto on Fox News
Fox News announced a slew of programming changes on Monday, led by the news that Will Cain will be taking over the weekday 4 p.m. ET slot recently vacated by Neil Cavuto. (All times Eastern) Per Fox,...
View ArticleT-Mobile’s Acquisition of DOOH Provider Vistar Media Adds to Its Ad Platforms
Telecommunications giant T-Mobile is boosting the signal of its digital out-of-home efforts with its acquisition Monday of DOOH technology solutions provider Vistar Media in a $600 million cash deal....
View ArticleKCCI Names Kristen Joyal Creative Services Director
Des Moines CBS affiliate KCCI has named Kristen Joyal creative services director. She starts February 10 and succeeds Nathan White who left the station in December 2024. "Kristen's creativity and...
View ArticleWhat Brands Are Doing to Help Los Angeles Fire Victims
This story was originally published Jan. 9. It has been updated Jan. 13 with new information. As the fires in Los Angeles continue to rage, swallowing up homes and businesses from Malibu to Altadena,...
View ArticleKimberly-Clark Divides its Media and Creative Account Four Ways
Paper giant Kimberly-Clark has ended its creative and media review, awarding parts of the business to Interpublic Group (IPG), Omnicom, Publicis Groupe, and WPP. The global review kicked off in October...
View ArticleHere’s How Reporters Are Covering the Los Angeles Wildfires (Updated)
Updated at Jan. 13 at 3 p.m. ET with new details, stories and behind the scenes images The eyes of the country are currently on Los Angeles, where 2025's first climate-related disaster is playing out...
View ArticleIs Walmart’s Spark Logo Strong Enough to Stand on Its Own? Headquarters...
In a consumer culture replete with brand names, only a relative handful of companies can get away with the intrepid move of leaving out their names and relying on their logos alone. Nike's swoosh and...
View ArticleBooking.com Reserves a Spot in Super Bowl 59
Booking.com is becoming a regular player in the Super Bowl, as the brand confirmed it will return to the game for the fourth straight year this February. The hotel booking site will run an ad during...
View ArticleMartha Stewart Talks Podcasting, Authenticity, and Making Ugly Things Beautiful
A couple miles south of the Las Vegas Convention Center where cutting-edge tech dazzled CES attendees last week, another darling of the advertising and marketing industry took the stage: author, media...
View ArticleCriteo Names Michael Komasinski as CEO Following Months-Long Search
Criteo has a new chief executive officer in Michael Komasinski. He'll take over from Megan Clarken on Feb. 15. The retail media-focused adtech platform has been searching for a new top executive since...
View ArticleHow the Viral Fake Birkin Bag Is Likely to Change Luxury Brands’ Marketing...
A version of the famous Hermes Birkin bag sold at Walmart took off on social media, marking a big shift in how luxury marketers think about cheaper versions of their products. In recent weeks, a bag...
View ArticleMeta to Slash 5% of Workforce in Round of Performance-Based Layoffs
Meta CEO Mark Zuckerberg said in a note to employees Wednesday, seen by Bloomberg, that the company plans to cut approximately 5% of its workforce via performance-based terminations. The parent company...
View ArticleHow Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens
This post was created in partnership with Outbrain Consumers are wandering from "walled gardens" like Google and Meta to the open internet's sprawling landscape of streaming, audio, and news platforms....
View ArticleDriving Growth Through Consumer-Centric Strategies With Newell Brands
In this episode of the Brave Commerce podcast, Kris Malkoski, CEO of learning and development at American manufacturing giant Newell Brands, joins Rachel Tipograph and Sarah Hofstetter to share her...
View ArticleWeek of Jan. 6 Morning News Ratings: Today Leads the First Full Week of 2025
The first full week of 2025 saw such breaking news events as the Los Angeles wildfires, former President Jimmy Carter's state funeral, and the departure of a popular morning show co-host. Not...
View ArticleIndeed Vet Jessica Jensen is LinkedIn’s Latest CMO
Jessica Jensen, who served as Indeed's CMO since March of 2021, has been named Chief Marketing and Communications Officer for LinkedIn, the company announced today. Charged with overseeing global...
View ArticleWeek of Jan. 6 Evening News Ratings: ABC News Dominates the First Full Week...
The first full week of 2025 was busy for breaking news. The Los Angeles wildfires and former President Jimmy Carter's state funeral dominated the headlines and propelled the three evening newscasts to...
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