How the Viral Fake Birkin Bag Is Likely to Change Luxury Brands’ Marketing and Trademarking

A version of the famous Hermes Birkin bag sold at Walmart took off on social media, marking a big shift in how luxury marketers think about cheaper versions of their products. In recent weeks, a bag that looks like the Birkin bag went viral on social media. According to Sotheby's, a genuine leather Birkin bag...