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The Hess Truck’s Back—Though It Never Really Disappeared From the Holiday Radar

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This Creative Head Is Bridging the Gap Between Hollywood and Madison Avenue

It all started with a viral video. James Shani had already created a music video for Nick Cannon when he was in college in 2013, but he made a bigger splash with a Tesla spec commercial in 2014. He...

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Infographic: What Consumers Want From Branded Sweepstakes

In an increasingly digital world, brands have to constantly reevaluate their strategies, and branded sweepstakes are no exception. New research from digital marketing solutions company HelloWorld found...

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This Shop’s Name Is an Ode to the New York Public School System

PS260, a creative editorial company that specializes in postproduction and visual effects, didn't launch at an ideal time. The bicoastal firm opened its doors shortly after 9/11, "a time we wanted to...

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Poor Work-Life Balance, ‘Somber Atmosphere’ Pull Facebook Down 6 Spots on...

There's little debate that Facebook had a tough year in 2018, but have all the crises faced by the social network taken their toll on the work-life balance for employees? Job and recruiting site...

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These Headphones Illustrate Technology’s Problematic Link to Modern Slavery

Electronic devices have become ubiquitous to modern existence, but they come at a serious cost. This past May, TBWA\Chiat\Day teamed up with Thomson Reuters Foundation and YouTube influencer Jacques...

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Ogilvy Names Leslie Sims and Piyush Pandey as U.S. and Global Chief Creative...

WPP's Ogilvy announced today the appointment of Leslie Sims and Piyush Pandey as the chief creative officers for its U.S. and global regions, respectively. Sims, who begins her job on Dec. 10 and...

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4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges

Despite widespread public interest in blockchain applications and a significant rise in the number of blockchain startups, the technology has yet to make a dramatic impact on the advertising industry....

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Accenture Among Final Bidders to Acquire MDC Partners Network

International global management consultancy Accenture is reportedly among a small group of bidders seeking to acquire ad agency network MDC Partners and its 50-plus properties around the world. Those...

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Gannett Is Using Deep Learning to Determine Why Certain Ad Designs Work

Gannett is turning to a form of artificial intelligence to design better online ads. The USA Today publisher recently rolled out a new internal platform that uses deep learning and computer vision to...

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Facebook Wants to Be a Source of ‘Inspiration’ for the Creative Community

Members of the creative community searching for inspiration for their projects involving Facebook can now turn to Inspiration. Facebook launched the new site as part of its Facebook for Business...

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72andSunny Wins NFL After Review, Ending the League’s Decade-Long AOR...

The National Football League has scored a new agency partner. After 10 years with Grey, the NFL has selected 72andSunny as its new agency of record following a review managed by Roth Ryan Hayes, which...

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Zippo Trademarks Its Signature Click and Celebrates by Going All In on ASMR

Unless you've been living under a rock that no one's lightly scratched their nails on, you've probably heard about ASMR--the oddly tingle-inducing audio technique that creates soft noises some find...

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WPP’s Wunderman Thompson Names Former Possible Executive as First North...

The newly formed Wunderman Thompson announced its first executive-level hire to staff today just one week after the official merger of Wunderman and J. Walter Thompson. Shane Atchison will rejoin WPP...

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Facebook Tries to Set the Record Straight After Email Dump

Facebook, on the defensive after a trove of company emails was released detailing its approach to sharing data and undercutting competitors, pushed back on the release Wednesday afternoon, claiming...

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Twitter’s Best of 2018 Was Highlighted by BTS, El Rubius and a Barack Obama GIF

K-pop superstars BTS were behind the most-liked tweet of 2018, while the most retweets came on a tweet from YouTube gaming personality El Rubius and the most-quoted tweet, featuring former President...

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International Women’s Day Was the Most-Talked-About Moment on Facebook in 2018

International Women's Day (March 8) was 2018's most-talked-about moment on Facebook. Research manager Sheida Neman revealed in a blog post that conversation was generated by women and men, and "a wide...

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Report Ranks OMD as Top Media Agency in U.S. and Worldwide by Billings,...

Paris-based consultancy COMvergence has released its annual ranking of top global and U.S. media agencies by projected 2018 buying billings and market share. Omnicom Media Group's OMD tops both lists....

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There Were Some Heavy Additions to Facebook’s Messenger Lite This Week

Facebook is adding some beef to Messenger Lite. The slimmed-down Android application, designed for emerging markets and areas with poor internet connectivity, debuted in October 2017 in the U.S.,...

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YouTube Rewind 2018 Is Here, and It’s a Fortnite-Themed Mashup of All the...

There are few cultural phenomena on the scale of YouTube Rewind, a head-spinningly packed recap of the video influencers, memes and moments of the year. Last year's clip was viewed more than 200...

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