Cars.com Is the Latest to Take Digital Media Buying—Including...
Chicago-based Cars.com, the online site that connects consumers to car sellers, is now the latest company to bring its digital media buying in-house. Duties that were taken in-house include paid...
View ArticleYouTube Stories Is Now Available to Creators With Over 10,000 Subscribers
Is the stories format about to take off on YouTube? The Google-owned video site apparently thinks so. Product lead Todd Sherman announced in a blog post that YouTube Stories are now available to all...
View ArticleAll Episodes of Buffy the Vampire Slayer, Angel, Firefly Are Now on Facebook...
Fans of Buffy the Vampire Slayer, Angel and Firefly now have a new way to satisfy their appetites, as every episode of the three classic television shows is now available on Facebook Watch, thanks to a...
View ArticleYouTube Stories: Here’s How to Create and Share a Stories Post
YouTube expanded the availability of its YouTube Stories feature for creators, which allows them to share photos and videos with viewers (both subscribers and non-subscribers) that will remain visible...
View ArticleThe Game Awards Will Be Livestreamed on Twitter Dec. 6
Video game and esports awards show The Game Awards 2018 will be livestreamed on Twitter for the third consecutive year. A preshow will be livestreamed via @thegameawards at 5:30 p.m. PT/8:30 p.m. ET...
View ArticleThis Holiday Ad Charmingly Captures the Joyful, Awkward Love of a Father for...
In a span of 90 seconds, French telecom company Bouygues tells the story of a father-son relationship come full circle in a heartwarming video that's just right for the holidays. The spot by BETC Paris...
View ArticleWhen Santa’s Naughty List Gets Leaked, One Kid Hatches a Plan to Turn...
The holidays wouldn't be the holidays without fond memories of Christmas cookies, spools of wrapping paper and the vague, overhanging threat of ending up on Santa's naughty list. Just the idea of...
View ArticleToyota Makes It Back-to-Back Super Bowls With New Ad
Toyota has confirmed it is returning to the Super Bowl this year with an ad featuring the brand's popular RAV4 SUV. Creative duties will fall to transcultural shop Burrell, with Saatchi & Saatchi...
View ArticleThe 2019 Outlook for Agencies: The Good, the Bad and the Ugly
2018 was anything but dull for the ad-agency world. One could argue that it was a year defined by industry whiplash. In one moment, we heard about another agency leader being shown the door. The next,...
View ArticleThe Battle Between Data and Privacy Rights Will Become Even More Chilling
Over Thanksgiving, I had several conversations with nonmedia people about living in a tech dystopian present. They asked me all sorts of questions about Facebook and Google, artificial intelligence and...
View ArticleIn 2019, We’ll See More Brands Stand for Something
In recent years, brands that take a stand have created some of the most memorable marketing. If anyone asked you to recall 2018's biggest campaign, you'd be talking about Nike's Colin Kaepernick work...
View ArticleStep Aside, Netflix: Disney Will Dominate TV in 2019
2019 will be the year of the pig--except in the TV industry, where it will be the year of the Mouse. That's because Disney is going to dominate 2019, bookending it with a pair of seismic moves. The...
View Article4 Creative Marketing Trends You Can Expect to See in 2019
For countless years, creative marketing has been defined by the ads it generates. But ask any ambitious creative team about 2019, and you won't hear them talking TV spots and preroll. Instead, they're...
View ArticleQ&A: What ZenithMedia’s Head of Innovation Is Excited to See Happen in 2019
Tom Goodwin is not a futurist. However, as the head of innovation for ZenithMedia, he does get paid to see what's coming around the bend. As we close out 2018 and get ready for 2019, we talked with...
View Article3 Trends in Mobility Services to Expect Next Year
While cars, bikes, planes, scooters, mopeds and our own two feet will still all take us from point A to point B, the concept of time--how it's spent and how it's wasted--has evolved as consumers seek...
View Article10 Ways to Survive and Thrive in the Age of Disruption
Here's the best advice gleaned from our yearlong series on digital transformation. Be data led, not data driven Any organization can cherry pick data to justify its strategies, says Forrester principal...
View ArticleFacebook Collections Can Now Be Shared With Other Users, Who Can Collaborate...
Just in time for the holiday shopping season, Facebook users finally have the ability to share their collections with individual people or groups. In the interest of avoiding confusion, this update...
View ArticleBacardi Highlights New Premium Dark Rums With Spot Co-Directed by Michael B....
Bacardi, the spirits company that got its start in Cuba in 1862 manufacturing rum, is turning its attention to the dark premium rum segment of the category. Dark rum is considered premium because it is...
View ArticleBreaking: Mrs. Claus Works for Google
Google's Santa Tracker is officially back for its 15th year to surprise and delight children of all ages in the three weeks leading up to Christmas. But the announcement was arguably overshadowed by...
View ArticleFacebook’s F8 2019 Is Set for April 30 and May 1
F8 2019, Facebook's annual developer conference, will be held at the McEnery Convention Center in San Jose, Calif., April 30 and May 1. Information and updates are available via the event's website,...
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