Verizon-Owned Budget Service Provider Debuts New Anti-Store Campaign
Visible, Verizon's more economically priced offshoot service, is about to live up to its name after months of flying under the radar. The company, a Verizon-owned no-contract provider that offers...
View ArticleTwitter Just Released Two Huge Datasets Related to Election Interference...
Twitter has released examples in the past of accounts and content used by the Internet Research Agency, the Russian government-linked organization that used social media posts to influence the 2016...
View ArticleBroadcast Station Group Execs Don’t Believe Sinclair-Tribune Decision Will...
Chief executives from some of the television industry's top broadcast TV station groups participated in an NAB Show New York panel today about the state of the local broadcast industry. The...
View ArticleFacebook Is Trying to Keep News Feed Free of Content Copied From Other Sites
The most recent tweak to Facebook's News Feed algorithm is taking aim at low-quality sites that predominantly copy and republish content from other sites without adding any value. The social network...
View ArticleThis is Brandweek
Brandweek returned to the main stage last month as Adweek reimagined the publication as a three-day event in Palm Springs, Calif. custom-built for the ever-evolving brand marketing ecosystem....
View ArticleWhy Social Media Isn’t Working for Your Business, and 6 Things You Can Do...
"Facebook profit hits an all-time high, unaffected by recent scandals--so far." "Twitter posts record $100 million profit but loses 1 million users." The above are recent headlines from top...
View ArticleCBSN Wraps New York Subway in Red and Blue to Tout ‘Non-Partisan’ Election...
Whether they are Republicans or Democrats, New York subway commuters will find something to like about the new campaign from CBSN, CBS' streaming news service. In its largest out-of-home campaign to...
View ArticleBrands—Even Those in ‘Boring’—Industries Can Use Humor in Their Marketing
Most people would probably describe me as a fairly serious person. In fact, the night I met my future wife, an ex-girlfriend cautioned her, claiming I "wasn't any fun." Seriously. That happened. I only...
View ArticleFigliulo & Partners Rebrands as Fig
Figliulo&Partners, the full-service indie agency founded by former TBWA chief creative officer Mark Figliulo five years ago today, announced that it will retire its formal, slightly stodgy name in...
View ArticleAd Council Unveils New Additions to Board of Directors
The newly rebranded Ad Council has unveiled an impressive list of new members to its board of directors (who were elected at its fall meeting) including Publicis Groupe chief creative officer and...
View ArticleMatch Finds Its Perfect Partner in 72andSunny
Ah, there's nothing like finding true love. Apparently, Match found it in 72andSunny Los Angeles, which the online dating service named its creative agency of record following a review. "At a time...
View ArticleThe ‘Original’ Hemsworth Brother Gets in on the Act Promoting Australia Tourism
Tourism Australia has recruited yet another Hemsworth brother--this one dubbed "the original Hemsworth"--for a behind-the-scenes look at a fake movie that "almost took the world by storm." It's a...
View ArticleShowtime CEO David Nevins Will Oversee All CBS Networks and Studios as Chief...
CBS Corp's president and acting CEO Joe Ianniello is making moves to shore up the company in the wake of Les Moonves' exit in September. Today, he elevated Showtime Networks CEO David Nevins to chief...
View ArticlePras Michel Wants His Blockchain-Powered Phone to Help Users Own Their Data
Pras Michel, the Grammy-winning hip-hop artist, wants smartphone users to start controlling--and monetizing--their own data. Michel, a founding member of the Fugees and now founder of the blockchain...
View ArticleWith Bryan Cranston at the Wheel, W+K Debuts a New Brand Positioning for Ford
The New York office of Wieden + Kennedy is turning the key on a new era for Ford in its first campaign for the automaker. The agency was tapped to lead Ford's fall campaign in August, while its global...
View ArticleIf You Want to Be Part of Russia’s Growing Ecommerce Market, You’d Better...
The story of ecommerce in Russia is the story of a maturing digital economy, but also oil tycoons, a fugitive, allegations of corruption and human rights violations--and a guy known as the Darth Vader...
View ArticleShould Walled Gardens Lose the Walls and Become Community Gardens?
Platforms like to be at the center, between both sides of a market. Many ad platforms--in particular, walled gardens that previously seemed unassailable--now find themselves in an untenable position,...
View ArticleWith #CravingsFest, Chrissy Teigen Is Expanding Her Relatable Brand Into the...
On the far west side of Manhattan, a sleek gray event space had been transformed into an Instagram-friendly, food lover's paradise. Stations were set up across the perimeter of the room, doling out...
View ArticleTenjin and Branch.io Are Becoming Snapchat Mobile Measurement Partners
Snapchat is welcoming two new companies into its Mobile Measurement Partner program: mobile marketing infrastructure company Tenjin and deep linking provider Branch.io. Ran Milo, vice president of...
View Article3 Ways to Craft a Successful Influencer Marketing Campaign
It's no surprise that influencer marketing is important in today's marketing mix for brands, advertisers and agencies to consider and plan for. Where the challenge comes in is how to discern its place...
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