ABC Is Giving Itself a Roseanne Do-Over With The Conners
Few recent TV shows have exploded on the scene--and then imploded--with the force and speed of ABC's Roseanne revival last spring. The sitcom debuted in March to 18.2 million viewers and a 5.2 rating...
View ArticleThis Refinery29 Co-founder Is No Stranger to Leaps of Faith
Making courageous moves amid a lot of uncertainty has colored the life of Christene Barberich, the global editor in chief and co-founder of Refinery29, the lifestyle-focused media company. Take, for...
View ArticleHow Big Tech Is Working With Nonprofits and Governments to Turn Data Into...
As Hurricane Michael approached the Florida Panhandle, the Florida Division of Emergency Management tapped a tech company for help. Over the past year, Florida's DEM has worked closely with GasBuddy, a...
View ArticleInfographic: The Top Brands That Are Truly Capitalizing on Influencer Marketing
Anyone with an Instagram account can see that brands are utilizing influencer marketing, but which brands are really capitalizing on it? Influencer marketing platform Mavrck analyzed the categories and...
View ArticleYouTube Debuts Targeting Tools to Help Marketers Reach the Growing Legion of...
YouTube is launching targeting tools to better help marketers engage with hard-to-reach audiences, a growing problem for marketers eager to engage with viewers abandoning linear TV in droves. The...
View ArticleOrangetheory Invites 300 Million People to Work Out for Free as Daylight...
For shame, people! You say you have no time to get fit but yet you're frittering away untold hours binge-watching, Twitter warring and Fortnite playing. Just because you sometimes bust a sweat does not...
View Article3 Best Practices for Brands Using Facebook’s New 3D Photos
Facebook's new 3D photos feature is a godsend. I started using Facebook 3D photos hours after its launch. Engagement on my personal and professional pages has soared as the Facebook community reacts...
View Article4 Big Reasons Cable Subscribers Haven’t Cut the Cord—Yet
Cable subscribers are adding on streaming services, but not necessarily cutting the cord. Working with research firm LRW, video management program Telaria asked three groups of TV consumers--cable...
View Article23andMe Is Helping People Get to Know Their Genes With Pop-Up Experience in NYC
23andMe conjures images of spitting into a tube and sending it off to the company, specifically for ancestry: the tests that reveal your genetic background and what countries your ancestors came from....
View ArticleWhat Black-ish Creator Kenya Barris Is Working on Under His New Netflix Deal
As Black-ish returns tonight for its fifth season, creator Kenya Barris is no longer overseeing the hit ABC comedy. While he remains as an executive producer, Barris has stepped away from his...
View ArticleDDB to Part With New York President, CEO and 20-Year Veteran Chris Brown
DDB New York president and CEO Chris Brown will soon be leaving the agency after more than two decades, a spokesperson confirmed this week. Brown will remain in the position during a transitional...
View ArticleThis Sprawling International Thriller for HP Business Printers Is an Epic,...
When shopping for a printer, how highly does online safety and protection rank? For the average consumer, it's likely not very high on the list of must-have components, even for businesses. HP and...
View ArticlePinterest Is Converting Its Older Buyable Pins to Product Pins
Pinterest is welcoming the run-up to the holiday shopping season with Tuesday's introduction of three new shopping features. The older Buyable Pin format is being replaced with Product Pins, as...
View ArticleUnmetric: The Run-Up to the 2018-19 NBA Regular Season Was the Lake Show
The Los Angeles Lakers dominated social marketing firm Unmetric's analysis of National Basketball Association teams across Facebook, Twitter and Instagram from Oct. 1 through 15. The NBA 2018-19...
View ArticleHow Adobe Is Embedding Its Artificial Intelligence Platform Deeper Into the...
Adobe wants creatives to embrace using artificial intelligence rather than worry about it taking their jobs. At its MAX conference this week in Los Angeles, Adobe unveiled a number of new ways that...
View ArticleHow The Conners Wrote Off Roseanne Barr, and Why You Should Keep Watching
Usually, the biggest question going into a new TV season is, "Which of these new shows are worth watching?" (You can find that answer here.) But this fall, the biggest TV-related question seemed to be,...
View ArticleMTV’s The Real World Is Making a Comeback … on Facebook Watch
One of the forefathers of the reality TV genre has found a new home, as MTV Studios and Bunim/Murray Productions are teaming up to co-produce three seasons of MTV's The Real World for Facebook Watch....
View ArticleVideo: Why Google Built This Pop-Up Hardware Store
Google doesn't just want people to know about its new products--it wants them to know exactly how they could use them in all different aspects of their lives. Enter the Google Hardware Store, the...
View ArticleWhy Organic Growth Is the Key to Growing Your Brand on Instagram
There are a lot of people--and brands--out there who see Instagram as a kind of Wild West where anyone can strike it rich, especially with the help of some third-party tools. But the fact of the matter...
View ArticleInMobi Purchases an Ad-Tech Unit From Sprint to Strengthen Its Marketing Cloud
InMobi is purchasing Pinsight Media from U.S. telecom Sprint with an all-stock deal as part of a wider partnership, a deal that comes amid a spate of relationships between telecoms and ad-tech...
View Article