American Express Consolidates Global Media Business With IPG’s UM, Ending 20...
American Express has concluded a global media review officially launched in May, choosing IPG's Universal McCann (UM) as its new media agency of record. The network will handle all planning and buying...
View ArticleHearst Magazines Announces Sweeping Staffing Changes
Months after Troy Young was named president of Hearst Magazines, the company announced a series of sweeping leadership changes across brands today. "Our magazines will always play an integral role, and...
View ArticleThis Unforgettable Obituary Is a Soaring, Baffling, Heartbreaking Ode to a...
It's only human to want it all: To live a long and fruitful life, to be surrounded by loved ones, to find comfort in routines, but also to have a glorious end that would keep your memory alive for...
View ArticleFor International Day of the Girl, One Agency Created a Children’s Book...
Today is International Day of the Girl, an event officially endorsed by the United Nations as a way to spark conversations about how girls are perceived, valued and encouraged to achieve their...
View ArticleUnited Airlines Hands Global Media Duties to Dentsu in Another Tough Turn for...
United Airlines announced it's expanding its partnership with Dentsu Aegis Network, handing the holding company lead global media and social duties following a review launched this summer. Carat will...
View ArticleThis Powerful Film Shows the Moment Nike Signs a Runner With Cerebral Palsy...
For Nike, the goal was to break 2 hours in the marathon. For Justin Gallegos, a member of the running club at the University of Oregon, the goal was to break 2 hours in a half marathon. While both have...
View ArticleSnapchat’s Newest Research Sheds Light on Where and When Its Users Like to Shop
In a bid to appeal to advertisers, Snapchat is releasing a series of reports illuminating its users' shopping behaviors and preferences, both online and off. The reports, dubbed "Retail Footprints,"...
View ArticleWhy Sears Could Never Last, and What Other Brands Can Learn From the Iconic...
Sears CEO Eddie Lampert has been fighting to keep the brand alive since he stepped into the role in 2013, but things aren't looking good for the 125-year-old retailer. This week, news broke that Sears...
View ArticleBoko Haram Survivors Share Their Stories in This Chilling International Day...
Earlier this year, UNICEF said more than 1,000 children have been kidnapped in Nigeria since 2013 by Boko Haram, the terror group that sparked the #BringBackOurGirls campaign in 2014 after abducting...
View Article5 Socially Charged Ads That Caused a Stir
Social media has changed the way brands interact with consumers. Audiences now have a means to talk back to brands and voice their opinions; smart brands listen and respond. This has led to deeper...
View ArticleNBA Superstar Joel Embiid’s New Deal With Under Armour Will Focus on More...
Under Armour just scored some major points with its latest endorsement. The athletic brand announced on Wednesday evening that it has signed a five-year deal with Joel Embiid, the franchise center for...
View ArticleTo Market Its Sunday-Night Expansion, The CW Has ‘Completely Torn Up the Rule...
This Sunday, for the first time in nine years, The CW will be expanding to a sixth night of programming. And while the move has already helped the network's bottom line--this summer, the additional...
View ArticleVideo: Will This Electric Skateboard Solve the ‘Last Mile’ Commute?
Commuting in cities is hard. Delayed trains. Sick passengers. Police activities. Human beings packed together like sardines, smell included. And with "Infrastructure Week" becoming an internet joke for...
View ArticleHP Honored 12 Stories of Empowerment for International Day of the Girl
With almost 900 stories submitted from 110 countries, a panel of judges chose 12 stories to highlight to celebrate International Day of the Girl. Working with Girl Rising--a nonprofit that works to...
View ArticleIt’s a Brand-New World When It Comes to Building Brands
Why would a company and brand like Nike make the potentially risky decision to feature Colin Kaepernick in its new ad campaign? And why would brands take a political stance in the face of almost...
View Article3 Questions to Ask If You’re Considering Buying an Amazon Ad
We're running out of superlatives to describe the omnipresence of Amazon as the world's largest online retailer is rapidly expanding its sphere of influence to the heart of Madison Avenue. The "other"...
View Article‘It’s a Tide Ad’ Once Again as Super Bowl Campaign Returns for Thursday Night...
Eight months after invading the Super Bowl, P&G brought back its memetastic hit campaign, "It's a Tide Ad," for Thursday night's matchup between the New York Giants and the Philadelphia Eagles....
View ArticleHow Mr. Rogers Taught Me Everything I Need to Know About Marketing
I've been working in advertising for over 20 years, almost exclusively in client services. Over the years I've read a ton, belonged to various networking groups, attended prestigious business seminars...
View ArticleDe-Stress Test: Sleep and Meditation App Calm Launches Its First TV Ads
Do clamorous kids marching around the house at 7 a.m. stress you out? How about back-to-back (to-back-to-back) work meetings, or traffic jams where you wind up staring at the same stupid bumper sticker...
View ArticleMega-Conglomerate WarnerMedia Consolidates U.S. Media Business With Omnicom’s...
Following the approval of AT&T's $85 billion acquisition of Time Warner and all its properties, the newly formed WarnerMedia group has decided to consolidate the entirety of its U.S. media business...
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