The Facebook Pixel Will Add a First-Party Cookie Option
Facebook is following in the footsteps of Microsoft and Google by introducing a first-party cookie option for the Facebook Pixel that will enable advertisers globally to continue to access data from...
View ArticleSnap’s VP of Marketing Is Leaving the Company
Steve LaBella, Snap Inc.'s vp of marketing, will be leaving next month, the company has confirmed. During his brief tenure at Snap, LaBella, who joined in 2016, helped create and execute a number of...
View ArticleVideo: Before You Have to Navigate an External Brand Crisis, Look Internally...
Starbucks, Uber and Papa John's are just a few big brands who've had to navigate a recent brand crisis. Bozoma Saint John--former chief brand officer for Uber, and, since June, CMO of Endeavor--said...
View ArticleWhy Bumble Is Celebrating the Stories of 112 Real-Life NYC Users
Bumble is plastering the real-life stories of 112 of its "inspirational and relatable" users all over New York for its largest advertising campaign to date. The social connection app, which now has 41...
View ArticleMcDonald’s Agencies Rush to Reference Banksy’s Shredded Painting With Fry Art
McDonald's recent trend of minimalism in its global design aesthetic has made for some truly striking work, both outdoor and in digital. It also seems to be infecting the minds of the brand's creative...
View Article7 Ways Marketers Can Use Corporate Morality to Prepare for Future Data...
With new laws governing data privacy of and for consumers, companies are forced to be transparent about what data they collect, how they use that data and where they are distributing or selling it. The...
View ArticleIntel Appoints Dentsu Aegis Network as Its Global Media Agency of Record
Tech giant Intel has selected Dentsu Aegis Network as its global media agency of record following a review. The holding company will serve the client through a dedicated unit called "Team Intel"...
View ArticleHow to Hone Your Marketing Strategy to Resonate on a Global Scale
Globalization is not a new phenomenon. Some argue that Genghis Khan and the Mongols are responsible for international influence and trade. Others believe the World Wars economically drew the globe...
View ArticleBarbie Adds Doctor Who, Dana Scully and More to Its Growing Roster of Modern...
If you're a dedicated Whovian who also likes seeing more STEM role models for girls, there's reason to rejoice. Mattel has paired up with BBC Studios to celebrate the long-awaited arrival of the...
View ArticleIt’s Time to Embrace the Creativity Explosion Advertising Is Undergoing
If someone were to ask you to describe the ad business in 2018, what would you say? I'd compare it to New York in the '70s. That's the decade the city was on fire--and not just metaphorically. New York...
View ArticleInside Papa John’s Transformation: How Diversity and Marketing Leaders Are...
Papa John's is ready to embark on a new chapter--one without former founder John Schnatter, who was publicly ousted from the brand (and all of Papa John's marketing) following his use of the N-word and...
View ArticleBeautyrest Changes the Conversation Around Sleep as Its Industry Undergoes...
Purchasing a mattress has changed dramatically in recent years. A once sleepy category has undergone massive disruption with direct-to-consumer brands like Casper shaking up the market. For a legacy...
View ArticleAshley Graham and Ayesha Curry Are Partnering With Ellen Digital Network
Ellen DeGeneres' Ellen Digital Network already includes ventures from original digital series, such as Momsplaining with Kristen Bell, to the popular app Heads Up! Now, it will add Ashley Graham and...
View ArticleANA Letter Suggests Members Cooperate With FBI’s Criminal Investigation Into...
Today the Association of National Advertisers (ANA) released a letter to its primary members this morning confirming that the FBI has reached out seeking assistance in its ongoing investigation into...
View Article6 Early Holiday Shopping Trends That Pinterest Believes Will Maintain Their...
The holiday shopping season is fast approaching, and Pinterest offered a sneak peek at the trends that are already emerging on its network. Pinterest partner insights lead Thea Carp said in a blog post...
View ArticleIs Ted Cruz ‘Tough as Texas?’ This Richard Linklater-Directed Ad Doubts It
As we near closer and closer to the midterm elections, the onslaught of political ad campaigns tend to get noticeably more desperate. However, some of the most effective ads choose to implement simple...
View ArticleTaking a Page From HBO, FX and AMC Expand Their Ad-Free Streaming Offerings...
Last year, FX and AMC rolled out new offerings that gave subscribers ad-free access to their shows for an additional monthly fee. But initially, FX+ and AMC Premiere were available only to subscribers...
View ArticleRelive Brandweek Through Some of the Most Insightful Tweets From the Movement
Twenty years ago, Brandweek was just a magazine. But in September, it was brought back to life, setting out to become a next-generation summit, a movement and a mindset. Over the course of three days,...
View ArticleAT&T Will Launch a New OTT Service Next Year Featuring HBO to Compete With...
AT&T is going OTT. The company will launch a direct-to-consumer streaming service in the fourth quarter of 2019, WarnerMedia CEO John Stankey said today. "This is another benefit of the...
View ArticleHere Are 3 Updates Facebook Announced at Its Global Partner Summit
Facebook announced three new updates to its Facebook Marketing Partners program at its annual Global Partner Summit in New York Wednesday. The social network has begun testing its Creative Compass tool...
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