Accenture’s Newest CCO Says the Consultancy Will Be ‘as Creative as Other...
Accenture Interactive, the digital wing of the larger international consulting group, looks to expand its presence in the Nordic region by hiring a new chief creative officer. According to the...
View ArticleVML Explains Why It Asked People to Sign a UN Petition With Selfies
Visitors to the United Nations headquarters may feel like they're being watched. For its #NotATarget campaign for the U.N., launched on World Humanitarian Day, VML called on people to participate in a...
View ArticlePapa John’s Founder Creates Website Begging Employees to Help Save ‘Our...
Papa John's founder John Schnatter is making good on a promise not to go quietly from the chain he started in 1984 after abdicating the chairman role in the wake of reports that he used a racial slur...
View ArticleHow to Leverage Paid Social at Every Stage of the Customer Journey
With U.S. digital marketing spend climbing its way to a predicted $119 billion by 2021, marketers are tasked with determining where to spend that budget. Forrester Research foresees that digital...
View ArticleThe Big Bang Theory Will Officially End in May After 12 Seasons
One of the most popular TV shows of the last decade is officially preparing for its curtain call. CBS and Warner Bros. Television confirmed today that The Big Bang Theory will end its run in May 2019...
View ArticlePay-Per-View Golf Is a Thing Now, Thanks to an Upcoming Tiger Woods-Phil...
WarnerMedia's Turner division thinks you'll pay to watch a round of golf. The division will broadcast an 18-hole match between Tiger Woods and Phil Mickelson Thanksgiving weekend, hosted by MGM Resorts...
View ArticleHow Marketing Is Caught Between a Constant Push and Pull
Whether you're a Fortune 50 or a startup, marketers have to think about how and where to invest to grow the business and the brand. The marketing world is full of opportunities to overinvest in...
View ArticleLawsuit Says UM Used ‘Puppet’ Agency for Army’s Minority Recruitment, Then...
Urban One, a media company focused on African-American audiences, is suing IPG-owned media agency UM, which is accused of misleading and defrauding the plaintiff through ad buys made on behalf of the...
View ArticleAcclaimed Photographer Platon Illustrates Poverty Among Seniors in Stirring...
One in seven American seniors currently lives in poverty, with millions relying on benefits and the generosity of family and friends to meet even their most basic needs. AARP Foundation president Lisa...
View ArticleBlockchain, Explained
It seems as if overnight, the media industry has gotten the blockchain bug. Today, there are events, panels, articles and conversations about how blockchain will save journalism and advertising and...
View ArticleAmerican Media Inc. CEO David Pecker Reportedly Given Immunity in Cohen Case
David Pecker, the CEO of American Media Inc., which publishes The National Enquirer, was reportedly given immunity in the Michael Cohen investigation. Cohen, President Trump's former lawyer, pleaded...
View ArticleIs It Time to Hire a Designated Instagram Marketer?
Is Instagram becoming a drain on your time and resources? If so, no wonder: Instagram now has over 25 million business profiles and 2 million monthly active advertisers. It is a dream social network if...
View ArticleAdvertisers Are Expected to Spend $30 Billion on Online Video This Year,...
While brand safety issues around online video advertising persist, don't expect spending on the format to slow any time soon. According to a new WARC global ad trends report, advertisers are expected...
View ArticleNestlé’s Global Head of Digital and Social Media Leaves for Cincinnati...
Pete Blackshaw is leaving Nestl? after nearly 8 years as one of the CPG company's top marketing executives. Today, Cincinnati-based Cintrifuse announced that Blackshaw will become its new CEO....
View ArticleWe Brought the Blockchain to Life (Sort of) to Explain the Basics
Everyone seems to be pitching blockchain these days or trying to explain it. We know you have questions--and plenty of concerns. Instead of doing the same old explainer--to be fair, we did one of those...
View ArticleTwitter: Here’s How to Turn Off Sound Effects in the App
Did you know you can turn off the sound effects in the Twitter mobile application? Our guide will show you how this is done. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap...
View ArticleLil Yachty and Donny Osmond Have a Surprisingly Charming Bromance for Chef...
What do you get when you mix nostalgia for canned ravioli with a classic marketer's burning desire to stay relevant in contemporary culture? Apparently, an original trap-inspired music video featuring...
View ArticleGen Z’s Passion for Sustainable Products Is Fueling the Shift Toward Streetwear
As Gen Z defines the types of products that resonate with them, brands like Allbirds and S'well have stood out for their sustainable sneakers and water bottles. Those products partially derive their...
View ArticleHow Should Businesses Cope With Social Media Churn?
One of the biggest challenges facing businesses on social media today is growing their audiences. According to a report by The Manifest, building their follower and influencer bases is one of the top...
View ArticleDDB Interns Are Changing Up San Francisco Street Names by Adding Two Letters
Modern San Francisco may be known as a hub of progressive thought (the city has, since 1975, had a Commission on the Status of Women solely dedicated to advocating for gender balance), but that doesn't...
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