3 Ways CMOs Can Keep Up in an Ever-Changing Digital World
Today's global CMOs, regardless of sector, are facing the same challenge: digital transformation. New technologies are entering the market at lightning speed, and disruptors are springing up and...
View ArticleBaseball Team’s ‘Millennial Night’ Creators Say ‘Something Got Lost in the...
If you've ever tried to be sarcastic in social media, you probably know that you're bound to get mixed results. Some will catch your wink and applaud your cleverness, while others will demand to know...
View ArticleMichelob Ultra Chronicles What It Takes to Ride 205 Miles in a Day
Though Portland and Seattle have a Pacific Northwest rivalry, the cities can agree on cycling. Both often appear on lists of the most bike-friendly places in America due to the number of bike paths and...
View ArticleThe Martin Agency Creates Talent and Culture Unit Led by Former Obama...
IPG's The Martin Agency has created a new Talent and Culture department aimed at driving change and progress among its staff seven months after the ouster of longtime chief creative officer Joe...
View ArticleSarah Palin and Roy Moore Are Unwittingly Doing a Masterful Job Marketing...
Showtime has two politicians to thank for spearheading what has become a huge marketing campaign for its new satirical show Who Is America? The series, hosted by Sacha Baron Cohen, will apparently...
View ArticleThink Print Is Dying? Just Look to Vinyls for Evidence to the Contrary
They say print is dead. They gave their eulogies and laid it to rest. But I wouldn't say my goodbyes so soon. Consider vinyl. Records were supposed to die at least three deaths: at the hands of the...
View Article4 Reasons Why Animation Studios Are Flourishing While Live Action Video...
These days, it seems like most studios are going in and out of business as quickly as NYC restaurants. It's no secret that work is slow as brands begin to tighten spending by taking work in-house or...
View ArticleKids Won’t Eat Veggies? Bribe Them Shamelessly With Ore-Ida’s ‘Potato Pay’
Parents are constantly torn between two contradictory principles--standing firm and picking your battles. And for those with picky eaters, dinner time is often when these maxims come to a head. But...
View ArticleBuild-A-Bear Tries to Bounce Back From Its ‘Pay Your Age’ Fiasco
It started out innocently enough, as such things often do. Build-A-Bear Workshop declared Thursday "Pay Your Age Day," meaning customers could come in and build a bear at its workshops across the U.S.,...
View ArticleRoger Federer’s Racket Becomes a Musical Instrument in Wilson’s Quirky Audio...
Tennis icon Roger Federer holds countless records. His latest one is vinyl. To help tout the Swiss star's Pro Staff RF 97 Autograph racket, Wilson teamed up with production house Farm League and music...
View Article4 Steps for Influencing Merchandising Events’ Success
The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this...
View ArticleBlue Apron Delivers a Delicious 40-Foot Mobile Pop-Up
Blue Apron, the boxed meal delivery company, recently announced their "Blue Apron Unboxed" initiative, celebrating home cooking with a series of pop-ups that launched at the end of May in New York...
View ArticleThink You’re Better Than Everyone Else? Then Planet Fitness Isn’t for You
Which cliche shall we start with about the gym? If you're Planet Fitness, you continue the narrative of people who might think they're better than you. In a new spot from Hill Holliday, we are...
View ArticleThis Agency Created a Tantalizing Ice Cream Flavor to Celebrate Its Rebrand
Like all months, July is filled with real and faux holidays. In between the actual holidays of Independence Day in the U.S. and Bastille Day in France, the likes of marketing-driven celebrations like...
View ArticleMore Than 700 Million Emojis Are Shared in Facebook Posts Every Day
Facebook revealed in advance of World Emoji Day Tuesday that more than 700 million emojis are used on posts on the social network daily, and more than 900 million emojis are sent without accompanying...
View ArticleTinder Swipes Right on Shark Week for Discovery Franchise’s 30th Anniversary
It's no surprise that Discovery has lined up several new and returning partnerships for its biggest Shark Week yet, as the franchise celebrates its 30th anniversary. But the network has lined up one...
View ArticleHow Marketing Your Brand Boils Down to These 2 Straightforward Strategies
Let's talk about "satisficing." Though it at first appears to be a misspelling, it's actually an incredibly important idea about how people make decisions from Nobel Prize-winning economist Herbert...
View ArticleHow Brands Can Use Memes to Connect With Consumers in a New Way
Think about your favorite ad of all time. Assuming you've ever shared that ad with someone, think about how you did that. Did you verbally explain it? Did you call someone in from another room to see...
View ArticleFrance and Kylian Mbappé Lit Up Twitter During the 2018 FIFA World Cup Russia...
France toppled Croatia 4-2 Sunday to win the championship of 2018 FIFA World Cup Russia, and soccer fans lit up Twitter during the final match. The three most-tweeted moments during Sunday's...
View ArticlePapa John’s Founder Says Ad Agency ‘Pressured’ Him Into Using the N-Word
Today, Papa John's announced additional steps to distance itself from founder John Schnatter after he confirmed last week that he had used the N-word and made other racially insensitive statements...
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