Former Apple-Only IPG Agency Elephant Expands to London While Shrinking L.A....
Elephant, which describes itself as the independent part of the IPG network, has set sail for Europe, opening its first U.K. office in London, as the agency formerly dedicated to Apple moves to expand...
View ArticleStarbucks Will Stop Distributing Plastic Straws by 2020
Following news that Seattle would ban restaurants from handing out plastic straws to customers, Starbucks has made a similar announcement today. The brand aims to stop distributing single-use plastic...
View ArticleThese Are the 3 Keys to Digital Transformation Success
While larger conversations around digital transformation have been in the consciousness of business and IT leaders for some time, there is a common misconception about adoption of digital...
View ArticleIn Preserving a Creative Culture, It’s Important to Consider the Client and...
Anyone who has lived through the growth and success of a creative agency has felt the pain. As things get bigger, you find yourself needing project managers, account people, finance managers and a bevy...
View ArticleWhy a College Education Isn’t a Necessity to Work in Advertising
I was raised in a family where the only thing that mattered was intelligence. Education was king and not going to university was not an option. I look around at my colleagues now and think about the...
View ArticleGrooming Products Are More Important Than Life Itself in Old Spice’s Newest...
When most think back on Old Spice's iconic "The Man Your Man Could Smell Like," it's understandable that they likely think of a shirtless Isaiah Mustafa and his tantalizing opening line, "Hello,...
View ArticleWPP’s Essence Promotes Former ABC Executive to Global President of Media
Nine months after hiring Disney ABC executive Adam Gerber to serve as svp of investment for North America, GroupM agency Essence has promoted him to the role of global president, media. With this news,...
View ArticleTimehop Experienced a Fourth of July Data Breach
Before there was an On This Day feature on Facebook, there was Timehop, but Timehop would likely like to hop back to a time prior to July 4. The application--which resurfaces users' memories from their...
View ArticleHow Algorithms Have Added a Scientific Twist to Marketing
Pablo Picasso, when discussing calculating machines said, "But they are useless. They can only give you answers." He was not wrong. Without humans asking the questions, algorithms would stand idly by....
View ArticleHow a Legendary Octogenarian Artist Leveraged Her Passion With an App
To the world that uses them, mobile apps seem to magically appear without much thought about the developers. In a new campaign entitled #IMakeApps for Android, created by London production company...
View ArticleFoursquare Taps Bazaarvoice’s Liz Ritzcovan as Chief Revenue Officer
Liz Ritzcovan, chief revenue officer at Bazaarvoice, a digital marketing company which enables retailers to add customer reviews to their websites, is moving over to the same role at location...
View ArticleSnapchat Just Made It Easier for Users to Discover Lenses Created By Its...
Snapchat Tuesday introduced a solution for users who had been looking for Lenses in all the wrong places. Since Snapchat unveiled its Lens Studio last December, more than 100,000 unique Lenses have...
View ArticleMartin Sorrell Outbids WPP in $350 Million MediaMonks Deal as Legal Fight...
Martin Sorrell's little peanut just got a whole lot bigger. Today the former WPP CEO's new holding group, S4 Capital, confirmed widespread rumors that it has agreed to acquire digital production...
View ArticleReese Witherspoon’s Media Company Launches VOD Channel on DirecTV With Two...
Reese Witherspoon is expanding her TV empire to include a new video on demand (VOD) channel for AT&T's DirecTV, DirectTV Now and U-Verse. The channel will feature two new shows. AT&T and...
View ArticleFacebook: Here’s How to Share a Post From Your Stories Archive
Facebook recently introduced an Archive feature in Facebook Stories, which automatically saves the posts users share to their Stories so they can view and share them again later on. Our guide will show...
View ArticleThe Rock’s Skyscraper Makes a Surprisingly Good ’90s Movie in This Perfectly...
If a part of you has ever wondered how quintessential action star Dwayne "The Rock" Johnson would have fared as a '90s movie icon, then good news: Nerdist has you covered. The cross-platform...
View Article8 Ways GDPR Is Course-Correcting the Digital Ad World
The implementation of GDPR places many uncomfortable limitations on the digital advertising marketplace for both business operations working within and outside the countries that span the EU. But...
View ArticleFox Sports Says Its World Cup Has Been an Ad Revenue Success, Even Without...
When Fox Sports spent more than $400 million in 2011 to outbid ESPN for the rights to the four FIFA World Cup tournaments from 2015 to 2022, it never expected its first men's World Cup wouldn't include...
View ArticleTo Further Embrace Diversity, Agencies Need to Focus on Equity
The ad industry has been talking about diversity and inclusion for years. But after decades of critical thought, we're still not there yet. So, what are we missing? What haven't we tried? What can...
View ArticleA Bus Becomes a Burger King Fire Truck in This Perfectly Branded Outdoor Idea...
Burger King's marketing, which is certainly experiencing a creative renaissance under Global CMO Fernando Machado and Global Head of Brand Marketing Marcelo Pascoa, currently boils down to two (very...
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